What is Post-event nurture?
Use this post-event sequence to nurture attendees and get them to try out your offerings. It’s more likely to get conversions since they've interacted with your brand recently.
🎯 The goal of this sequence
Use your understanding of the attendee's pain points and interests to nurture them
Get them to check out your products/services and make a purchase
Recommended emails in this sequence: 4 emails
Optimum flow time: 1 week
Emails in this sequence
Email # 1: Event follow up
📩 Why this email
If it was an online event, share the recording with attendees and non-attendees. Suggest other relevant resources or upcoming webinars.
Email # 2: Solve a pain point
📩 Why this email
The people who have signed up for your event are interested in the topic and are probably looking for a solution to their pain points. So, show them how your offering can help them or solve their pain points.
Email # 3: Nudge action
📩 Why this email
Provide an exclusive offer or other incentives to get them to try out your offering.
⛔ Sequence exit
Send the audience to the onboarding series based on the user's actions.
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