What is an User engagement/Product adoption email series?
User engagement/product adoption email series is typically sent to new and existing customers to educate them about the product (investment, loans, crypto, etc.) or feature (cash back) and get them to use your product/service.
🎯 The goal of this sequence
Educate customers on the features and products available
Recommend products to them based on their preferences
Increase user engagement
Recommended emails in this sequence: 3 emails
Optimum flow time: 3 days
Emails in this sequence
Email # 1: Offering email
📩 Why this email
Tell them about the products and features and some of their special features or benefits. Mutual funds, investment opportunities, loans, cashback, virtual currency, etc., that suit your customer's needs and preferences.
Email # 2: Nudge
📩 Why this email
Urge people to try out your new feature or buy the product.
Email # 3: Helpful resources
📩 Why this email
People are always reluctant to spend their money on something, so send them this email explaining the benefits of the product/feature. You can also include articles or documents supporting your claims.
⛔ Sequence exit
Send them to upsell/cross-sell, payment reminder, or re-engagement series based on the user's actions.
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