What is Open house email flow?
Most prospects have to see a house in real life before deciding to purchase. So, when there is an open house tour available, send them this sequence to get them to register for the tour and check out the house.
🎯 The goal of this sequence
Inform people about open house tour availability
Get people to register for the tour
Recommended emails in this sequence: 4 emails
Optimum flow time: 1 week
Emails in this sequence
- Email # 1: Open house announcement
- Email # 2: Follow up
- Email # 3: Reminder
- Email # 4: Feedback email
Email # 1: Open house announcement
📩 Why this email
Tell them about the houses that are available for viewing with more information about each place.
💡 Recommendation
Send them a form in the email to allow them to book a visit within the email itself. Check out how you can do that.
Email # 2: Follow up
📩 Why this email
Send them a follow-up email with the same information as in email #1, as they may have missed the first one. If they have registered, send them a confirmation email.
Email # 3: Reminder
📩 Why this email
A few days after sending the first two emails, send them this email to remind them about the upcoming tour.
Email # 4: Feedback email
📩 Why this email
Ask them for a review or feedback on their experience with the open house tour. Also, get their thoughts on what you could have done differently to help them during the tour.
â›” Sequence exit:
Based on the prospect's actions or inactions, move them to the property recommendation or post-purchase series.
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