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Introduction Email Flow

Introduction series email flow

The introduction email sequence is sent to an audience who has shown interest in your company by signing up through your website form, paid ads, socials, or to receive your newsletter. It is sent at the beginning of your prospect's journey with your company.

šŸŽÆ The goal of this sequence

  • Introduce yourself

  • Get to know your prospects

  • Start a conversation with your prospects

  • Guide them through the next steps

  • Tell them what they can expect from you

Recommended emails in this sequence: 4 emails

Optimum flow time: 1 week

Emails in this sequence

Email # 1: Welcome email

šŸ“© Why this email

Thank people for registering/subscribing to your email list. Introduce yourself, briefly explain what they can expect from you and what value you will provide them.

Email # 2: Get to know your prospects

šŸ“© Why this email

Account creation captures basic information such as name and email address. Use this email to capture purchase-related information such as contact information, family details, property preferences, location, intent (buying or selling), etc.

āœ… Best practices

Don't overload the email by asking for too many details. Get the most important details; you can get the rest later in other emails.

Email # 3: Useful information

šŸ“© Why this email

Share some helpful tips, blogs, market updates, etc., to help newbies learn about the market and what they should look out for when buying a house. You can also create and share helpful lead magnets like free house evaluations, open house checklists, etc., as it'll help you establish yourself as an expert in the industry.

Email # 4: Next steps email

šŸ“© Why this email

Tell your prospects the next steps they can take, like booking an appointment with you or your real estate agent, looking at listings, signing up for open house tours, etc. If they are interested in selling, get them to choose an agent or connect them with a customer support member to get started on the platform.

āœ… Best practices

Automate the whole welcome sequence and save your time.

ā›” Sequence exit

For buyers, based on their actions, move them to the property recommendations, meeting booked, or open house series. If sellers have booked a meeting with an agent, send them to the meeting booked series; if not, send them to the customer support or sales team to onboard them.

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