Lead magnet email series

Lead magnet email flow

The lead magnet email series is the sequence of emails sent to people who have signed up to get your lead magnet (e-book, white paper, checklist, etc.).

🎯 The goal of this sequence

  • Share the resource they signed up for

  • Nudge them to book a meeting with your agent

Recommended emails in this sequence: 3-4 emails

Optimal flow time: 4-5 days

Emails in this sequence

Email # 1: Resource giveaway

📩 Why this email

Share the resources your audience signed up for immediately before your audience gets distracted.

Email # 2: Ask for feedback

📩 Why this email

Ask for feedback or suggestions to make it better. If your audience hasn’t checked it out yet, they might now. Alternatively, you could also ask to share with a friend or on social media.

💡 Recommendation

You can make sharing feedback easier with interactive feedback forms. Check out how it works.

Email # 3: Additional resources

📩 Why this email

If a prospect has downloaded a particular resource, you know their pain point or existing problem. Share some helpful tips, blogs, market updates, etc., to help newbies learn about the market and what they should look out for when buying a house.

⛔ Sequence exit:

Based on the prospect's actions or inactions, move them to the property recommendations, open house or meeting booked series.

Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.

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