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Post-Purchase

Post-purchase email flow

Send this sequence after the prospect completes the purchase and converts into a customer.

šŸŽÆ The goal of this sequence

  • Confirm the purchase

  • Stay in touch with customers

  • Get feedback to improve the customer experience

Recommended emails in this sequence: 3 emails

Optimum flow time: 1 week

Emails in this sequence

Email #1: Confirmation email

šŸ“© Why this email

Confirm the purchase and congratulate them on buying a home or property. In this email, you can also send a few blog posts to help them with any issue they might face as a new homeowner.

Email # 2: Next steps

šŸ“© Why this email

Tell them what they must do now that they have bought the house or property. What documents and other legalities would they have to complete, etc.

Email # 3: Feedback email

šŸ“© Why this email

Ask them for a review or feedback on their overall experience with your company. Also, get their thoughts on what you could have done differently to help them.

ā›” Sequence exit:

Move them to the referral series.

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