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Open House

Open house email flow

Most prospects have to see a house in real life before deciding to purchase. So, when there is an open house tour available, send them this sequence to get them to register for the tour and check out the house.

šŸŽÆ The goal of this sequence

  • Inform people about open house tour availability

  • Get people to register for the tour

Recommended emails in this sequence: 4 emails

Optimum flow time: 1 week

Emails in this sequence

Email # 1: Open house announcement

šŸ“© Why this email

Tell them about the houses that are available for viewing with more information about each place.

šŸ’” Recommendation

Send them a form in the email to allow them to book a visit within the email itself. Check out how you can do that.

Email # 2: Follow up

šŸ“© Why this email

Send them a follow-up email with the same information as in email #1, as they may have missed the first one. If they have registered, send them a confirmation email.

Email # 3: Reminder

šŸ“© Why this email

A few days after sending the first two emails, send them this email to remind them about the upcoming tour.

Email # 4: Feedback email

šŸ“© Why this email

Ask them for a review or feedback on their experience with the open house tour. Also, get their thoughts on what you could have done differently to help them during the tour.

ā›” Sequence exit:

Based on the prospect's actions or inactions, move them to the property recommendation or post-purchase series.

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