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Referral Program

Referral program email flow

Leverage your relationship with your existing customers to acquire qualified buyers through a referral program. Send this sequence to your previous customers once or twice a year.

šŸŽÆ The goal of this sequence

  • Generate referrals

  • Stay in touch with old customers

Recommended emails in this sequence: 2 emails

Optimum flow time: 2 days

Emails in this sequence

Email # 1: Referral email

šŸ“© Why this email

Congratulate the customer on buying their home and urge them to contact you if they need help. Ask them to refer you to their friends, family, or colleagues who want to buy or sell a property or house.

Email # 2: Follow up

šŸ“© Why this email

Send them a follow-up email reminder to give you a referral in case they missed the previous email. Also, ask them for a review or feedback on their experience with your business.

ā›” Sequence exit:

Send them emails occasionally to stay in touch or remove them from your email list.

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