What is Property recommendations email series?
Send this email series to your prospects throughout their customer journey to inform them about the real estate properties available. Automating this sequence based on the buyer preferences keeps them engaged and browsing when they are a part of the sales process.
🎯 The goal of this sequence
Inform your prospects about the available properties
Get them to connect with you or your agent
Provide updates on the market
Recommended emails in this sequence: 3-4 emails or more emails depending on user actions
Optimum flow time: Spans across the customer journey
Emails in this sequence
Email # 1: Property listings
📩 Why this email
Show people any new listings that have become available. You can show 3-5 listings in an email. Customize the listing recommendations based on your prospect’s preferences.
💡 Recommendation
Send them a form in the email to allow them to book a visit within the email itself to get more bookings. Check out how you can do that.
Email # 2: Follow up
📩 Why this email
Send them a follow-up email based on their activity or inactivity, asking for their feedback or preferences.
Email # 3: Updates
📩 Why this email
Share some market updates, helpful tips, blogs, etc., to help people learn about the market and what they should look out for when buying a house.
â›” Sequence exit
Based on the prospect's actions or inactions, move them to the open house, meeting booked, or post-purchase flow.
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