The Experimental Mindset: How Kasey Luck Drives 2x-5x Conversions
In this episode, we sit down with Kasey Luck, an email marketer for over 10 years and the founder of Luck and Co. Her agency makes a simple promise to ecommerce brands - to double their email revenue in the first month. And that’s what we dive into - the experimental mindset, data-drivenness, and the pivotal role of owned marketing that allows such growth.
Kasey Luck, the founder of Luck and Co, shares what it takes to 2x-5x email revenue which she regularly does for e-commerce brands. She dives into the things that allow such growth like:
✅ Running continuous experiments ✅ Making data-driven decisions ✅ Balancing owned media with borrowed media
Key Moments: 05.00 - Organizational skills for events 33.15 - Best practices for optimizing popups 45.00 - Leveraging big holidays for sales 53:06 - Brand examples with great emails
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