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How to Craft Relationship-Building Content with Dennis Shiao
In this episode, we follow Dennis Shiao’s journey to find the common thread between content marketing and community building: meaningful relationships. We dive into different content strategies, and practices to make content helpful and balance it all with business goals.
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Takeaways
Dennis Shiao’s motto about making content helpful is simple enough. But content marketing also has the pressure to further business goals. So, he shares his insights into ways you can make both of these things happen.
Key Moments:
10.14 - Dealing with technological transformations
14.14 - Comparing content marketing and social media
20.00 - Different approaches to content marketing
32.29 - Community-building
48.06 - The power of email marketing
Meet the Speaker
Dennis Shiao has been in the tech industry for 30 years and a content marketer for 20. He’s the founder of Attention Retention as well as the Bay Area Content Marketing Meetup Community. While the industry has evolved in leaps and bounds, Dennis bases his strategies on never-changing fundamentals for his content and community - understand your audience’s needs and be helpful.
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