- Product
Template BuilderBuild AMP and HTML templates with a drag-and-drop builder
Email AutomationEngage users across the lifecycle with email automation
AMP EmailsLeverage interactive AMP emails for higher in-mail conversions
Shopify Email MarketingDrive sales with interactive emails at all stages of the buyer journey
Send Transactional EmailTrigger HTML and AMP emails with API and integrations
Contact ManagementTarget emails better with advanced contact management
Campaign ManagerManage campaigns with a full-stack, intuitive manager
AI Email MarketingSave 3X time on writing and template creation
- Solutions
Send QuizzesBoost quiz responses with interactive, smart quizzes
Conduct SurveyRazorpay gets 257% higher survey reponses
Get ReviewsInterviewvector gets 45% higher reviews
Collect FeedbackAllRound gets 28% higher feedback responses
Book MeetingHobSpace gets 20% higher demo signups
Event RegistrationMudrex gets 280% more webinar signups
Gamify EmailsDrive engagement with games inside email
Recover CartsTraya gets 15% cart recovery rate
- Resources
Templates
- API & Integrations
Sync Contact from
Apps inside Email
How to create memorable customer experiences with Ren from Tushy
In this episode we sit down with Ren, Sr. Director of Customer Experience for Tushy. Tushy’s become a brand that people love for their great marketing and even better customer experience. So that’s what we set out to decode - the brand values and strategies that helped Tushy become this beloved brand.
Share
Takeaways
Most companies see CX as a cost center, but when done strategically it builds brand loyalty and drives growth. Here are 5 takeaways from Ren experience in Tushy that can be applied to your own business::
Add personality to your brand. Use humor, and relatability to create moments of delight to resonate with customers.
Create strong feedback loops and over-communicate across all teams (marketing, CX, ops) to ensure every touchpoint with the customer is impactful.
Establish core brand values and let these guide your decisions when you’re not sure about the best next action.
In your early stages, target your message to a niche, underserved audience and win them over before going broad.
View feedback, especially negative feedback, as an opportunity to iterate and improve
Key Moments:
7.39 - How to create a holistic delightful customer experience
12.06 - Examples of when Tushy went above and beyond for their customers
15.16 - Creating a distinct, approachable brand voice
20.15 - Getting users to actually use your product after buying
23.49 - How to figure out your brand values
30.35 - On cross-team communication and creating feedback loops
36.13 - Inspiring brands with great customer experience
46.46 - Adapting your online business’ CX strategy to retail stores
Meet the Speaker
Ren has been working with D2C for the past 10 years after spending the first decade of her career in academia as a researcher and then as a teacher. She now leads the experiences strategy for Tushy, this bidet brand people have grown to love. Customer-obsessed to the core, her guiding light is just this - people over profits.
Save hours on creating beautiful email templates
