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Mailchimp Vs Constant Contact Comparison (2025)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailchimp vs Constant Contact, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Mailchimp compares with Constant Contact
Here’s a summary and non-biased comparison between Mailchimp and Constant Contact on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 2 WYSIWYG editors, Standard and AI based, both of which create only HTML emails | Provides a basic email editor and HTML editor. Editor can create HTML emails |
| Automation | Visual journey builder with templates. Automations have advanced Zapier like capability to interlink apps with 3 trigger points | Automations have very basic email handling capability that can send email only |
| Integration | 300+ native integrations including Zapier, Make, etc. | 5000+ integrations |
| Transactional emails | Not included within the marketing emails plans. Need to buy a different plan | No. Possible with email integrations |
| Ease of Access | Moderate to difficult; the new builder is more intuitive, but legacy builder and complex flows can be confusing | Basic email editing and sending software but has a lot of integrations. Doesn't require dedicated learning as it can be self taught |
| Customer Support | Email & chat for paid plans; phone & priority support for Premium; | Live phone and chat support, learning resources, personalized kickoff call |
| Interactive emails | Not supported | No |
| AI features | ○ AI Email Content Generator ○ Send-Time Optimization ○ Predictive Segmentation ○ Digital Ads for facebook, instagram and the web | ○ Websites builder for landing pages ○ Event marketing to create and promote events ○ CRM for marketing and sales ○ eCommerce to sell products or services ○ SMS, Social media, and Mobile App software also |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Constant Contact, Mailchimp, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | mailchimp | constantcontact | Mailmodo |
|---|---|---|---|
| AI Email Automation Assistant | Partial,offers AI-assisted automation, not full AI-driven journeys. | Provides an AI writing assistant for generating email content. | Provides an AI Email Assistant to plan campaigns, create templates, build segments, set automations, and analyze performance |
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select a pre-built template from the library. Can also use Mailmodo AI to generate email templates. |
| Drag and Drop | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped any where within the email | The selection-based template editor allows stacking new layouts |
| Email Dimensions | Have fixed width(600 px, for classic and 660 px, for new) | Have fixed width 680 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | In classic email editor, we have 9 basic layout of which 5 are featured. In new AI based email editor, we have 8 blank layouts and 2 Prebuilt layout | 12 layout designs, categoried as per use case Can also be filtered: Single column, multi column, multimedia and text | 7 variations of layouts to select from |
| Pre-made blocks/modules | NA |
|
|
| Ability to save & reuse blocks | NA | No | Can save any layout block |
| Design Options | Common options like email bg color options are provided. In the classic editor, some notible options are Email border and page border. Also have an additional mobile editing too and an in-template preheader(view in browser by default or other alterning text). | Common options like email bg color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | For standard builder:
| Total 45 fonts
| Total 46 fonts
|
| If non-standard font is used | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead No prompt while editing. | No Prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Supports: Desktop/Mobile toggle More responsive preview Litmus integration still exists. | Preview available for desktop and mobile. | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML Supports unlimited testing | You can send test emails before sending. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | Yes |
| Rich text editor | Yes | Yes | Yes |
| Feature | mailchimp | constantcontact | Mailmodo |
|---|---|---|---|
| In-product templates | • New builder: 250+ templates • Legacy (classic):100 templates | 600+ and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, aka the marketplace | Same as the in product templates | Yes, free inspiration gallery |
| Inspirational Templates count | • New builder: 260+ templates (220+ fully designed, 40+ layout-only) | Same as the in product templates | 300+ templates |
| Feature | mailchimp | constantcontact | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Supports AMP email creation with no code WYSIWYG editor. |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Yes |
| Sending AMP emails | No | No | Yes |
| Feature | mailchimp | constantcontact | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | 3 AMP elements | 25 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | Yes, on request |
| Basic Event invitation | No, but has external web forms that can be linked | Yes, aka RSVP | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | No |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes | No | Yes |
| Shopify Product Recommendation | Yes | Yes | Yes |
| Poll | No | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No, but has external web surveys that can be linked | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No, but has external web surveys that can be linked | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has external web surveys that can be linked | Yes | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Mailchimp doesn't have interactive email forms but external web forms and form results are collected and stored in survey section | No | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | No | Yes |
| Step wise forms | No | No | Yes |
| Hidden field | No | No | No |
| Form fields | No | No | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | No | Yes |
| Checkbox | No | No | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | No | No | Yes |
| Multiline | No | No | Yes |
| Image Link | No | No | Structured for case specific |
| Date picker | No | No | Yes |
| Time picker | No | No | Yes |
| Phone number | No | No | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | mailchimp | constantcontact | Mailmodo |
|---|---|---|---|
| Automation Campaigns | Yes | Yes | Yes |
| Bulk Campaigns | Yes | Yes | Yes |
| Feature | mailchimp | constantcontact | Mailmodo |
|---|---|---|---|
| Smart AI segmentation | No | No | Yes |
| Dynamic segments | Yes | Yes | Yes |
| Static segments | Yes ( now replaced by tags) | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | Yes | Yes |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Import from a service | Create a contact, Type or paste contacts, Upload a file, Integrations, Upload unsubscribed emails, Sign-up forms, Facebook lead ads | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | mailchimp | constantcontact | Mailmodo |
|---|---|---|---|
| End-to-end AI automation | Provides limited AI-assisted features, not AI-run end-to-end automation. | Provides limited AI-assisted features, not AI-run end-to-end automation. | Yes, Mailmodo’s AI Agents streamline the full email workflow from strategy to journey building for efficient, optimized execution. |
| Journey Advancement | comparable to Zapier | Basic email/SMS handling via Path Builder | Offers advanced journey features, AI-enhanced journey features with powerful triggers, conditions, actions, and full webhook support. |
| Drag & drop journey builder | Yes | Yes | Yes |
| Trigger options | 35 trigger options and 5 Categories of start point
| 7 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 4 rules If/else, Percentage split, Wait for trigger, Time delay | 1 Rule
| 9 Rules
|
| Actions | 8 Actions Send email, Send email with survey, Webhook, Group/Ungroup, Tag/Untag, Subscribe, Update contact, Archive contact | 2 Actions -Send Email or Time delay | 8 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Update Subscription journey, exit journey |
| Limitations |
| Pre select triggers and limited and no webhooks or APIs. Also, don't have logical actions or conditional statements | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, Total 71 inspirations
| Yes | Yes |
| Email flows Inspiration | No | Yes | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | mailchimp | constantcontact | Mailmodo |
|---|---|---|---|
| Opens | Yes, also last time for activity is stored | Yes | Yes |
| Clicks | Yes, also last time for activity is stored | Yes | Yes |
| CTOR | No | Yes | Yes |
| Submissions | Yes | Yes, requires extra clicks to reach the submissions, also hard to locate the option | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | Yes | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes, abuse report | Yes | Yes |
| Forwards | Yes | No | Yes |
| Device usage | Yes | Yes | Yes |
| Email clients | Yes | No | Yes |
| Link click tracking | Yes, aka Click performance | Yes | Yes |
| Click heatmap | No | Yes | Yes |
| Custom analytics dashboard | Yes | Yes | No, upcoming |
| Graphical representation | Yes, aka charts | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | mailchimp | constantcontact | Mailmodo |
|---|---|---|---|
| Trial Period | No trial | 30-day free trial | Free forever plan available |
| Customer support | Mailchimp Assistant, Email Support, 24/7 Chat Support, Phone Support, Assisted Onboarding, Dedicated Onboarding | Live phone and chat support, learning resources, personalized kickoff call | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalised kick-off call and a dedicated onboarding manager for paid plans |
| Account activation | Email verification | Double opt in and email verification | Email verification |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions (basic and advanced) are provided to send out the first email. Onboarding specialists for paid users, Expanded tutorials & knowledge base |
|
|
| Feature | mailchimp | constantcontact | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | No | Yes |
| Spam testing | No | No | No |
| Integrations | 320 integrations More details. | 5000+ integrations More details. | 21 integrations More details. |
| Content optimization | Yes | No. | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send and Schedule are two different options. | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | Yes | No | Yes |
| Send time optimization | Yes | No | Yes |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
Mailchimp costs $0 for 2,000 contacts and 10,000 emails/month with ads. To overcome these limitations, you must buy the paid plan starting at $9.99/month. Mailchimp pricing for nonprofits is no respite either. Mailchimp competitors like Mailmodo, on the other hand, offer full-stack email marketing solutions for a more affordable price. If you're a Mailchimp user, consider making the switch today to send interactive emails to your audience. Mailmodo is the best Mailchimp alternative.
Mailchimp has been around for 20+ years and is very customer-driven. However, according to Mailchimp reviews, their emails keep going to spam despite your domain being authenticated, which makes the platform seem unreliable. The Mailchimp alternatives considered reliable are ESPs like Mailmodo with high domain reputation and low spam rates.
According to the Email Deliverability Report 2022, Mailchimp has an 81% inbox placement rate and a 14% spam rate. The spam rate is high enough to cause low email deliverability.
You can avoid emails going to spam with Mailchimp and achieve better email deliverability with competitors to Mailchimp like Mailmodo, which offers dedicated servers, consultation, and help with your domain warm-up.
You can try Constant Contact for 60 days for free if you’re living in the US. If you’re outside of the US, you can try it for free for a month to send 2,400 emails monthly to 100 contacts. But only on the condition that you share your payment details upfront. After a month, you’re upgraded to the paid plan, which can be expensive for companies just starting out. On the other hand, Constant Contact alternatives like Mailmodo are more affordably priced.
We recommend you to use Constant Contact if you run events and want to manage registrations and invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. They offer basic automations but flexible and sophisticated automation workflows are missing. Instead, Constant Contact alternatives like Mailmodo offer custom multistep automations at a more affordable price. Mailmodo also had a way better price-performance ratio, as compared to Constant Contact.
A common complaint among Constant Contact users is that they often have to ask their customers to whitelist their emails to ensure they’re receiving newsletters. The IPs from Constant Contact are found in many blacklisted databases such as Mxtoolbox. Constant Contact’s high spam rate can deter you from achieving good email deliverability.To go spam free and achieve better deliverability, we suggest using Mailmodo. We provide you domain warmup, quality product support, no spammy contacts, and abundant expert consultations.
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