11 Best email marketing software for WordPress
| Software |
Rating |
Reason for selection |
| Mailchimp |
4.6/5 |
Exceptional integration with WordPress, extensive features, and a user-friendly interface. |
| Sendinblue |
4.5/5 |
Comprehensive marketing suite with seamless WordPress integration and robust automation. |
| Constant Contact |
4.4/5 |
Reliable plugin integration, extensive support, and versatile marketing tools. |
| MailerLite |
4.3/5 |
Easy-to-use WordPress plugin, affordable pricing, and essential marketing features. |
| GetResponse |
4.2/5 |
Strong WordPress integration, comprehensive features, and effective automation. |
| ActiveCampaign |
4.1/5 |
Powerful automation and CRM features with reliable WordPress plugins. |
| Klaviyo |
4.0/5 |
Advanced segmentation and automation, suitable for e-commerce WordPress sites. |
| Mailjet |
3.9/5 |
Simple integration with WordPress and reliable email delivery. |
| Elastic Email |
3.8/5 |
Cost-effective solution with basic WordPress integration for high-volume sends. |
| Omnisend |
3.7/5 |
Growing WordPress integration with a focus on automation and multi-channel marketing. |
| Mailmodo |
3.2/5 |
AI-powered emails marketing feature with WordPress plugin support |
1. Mailchimp
Mailchimp stands out as a premier email marketing solution, widely recognized for its robust integration with WordPress. It offers a comprehensive suite of tools that cater to both beginners and advanced users, making it a top choice for businesses looking to enhance their WordPress sites with effective email campaigns.
Pricing
Free tier available for up to 2,000 contacts
Essentials at $9.99/month
Standard at $14.99/month
Premium at $299/month All Competitive Intelligence
Ease of Use
Mailchimp boasts an intuitive drag-and-drop editor, making it easy for WordPress users to design and deploy email campaigns without technical expertise. Its user-friendly interface ensures a smooth onboarding process for both novices and experienced marketers All Competitive Intelligence .
Features
Seamless WordPress integration via official plugin
Advanced segmentation and personalization
Automation workflows for triggered emails
A/B testing capabilities
Comprehensive analytics and reporting
Landing page and website builders
Why It’s Suitable for WordPress
Mailchimp’s official WordPress plugin allows users to easily sync their website forms with email lists, automate email sequences based on user behavior, and embed signup forms directly into WordPress pages and posts. This tight integration streamlines email marketing efforts directly from your WordPress dashboard.
Customer Feedback and Support
Users consistently praise Mailchimp for its versatility, extensive features, and reliable customer support. The platform is lauded for its ability to scale with businesses, though some users find pricing ramps up with larger contact lists All Competitive Intelligence .
WordPress Ranking
4.6/5 – Exceptional integration with WordPress, extensive features, and user-friendly interface make it a top choice for WordPress users.
2. Sendinblue
Sendinblue offers a comprehensive marketing suite that combines email marketing, SMS, chat, CRM, and automation tools. Its robust integration with WordPress makes it a versatile option for businesses seeking an all-in-one marketing solution.
Pricing
Free plan available for up to 300 emails/day
Starter at Rs. 1,575/month
Business at Rs. 4,075/month
Enterprise custom pricing All Competitive Intelligence
Ease of Use
Sendinblue is praised for its straightforward interface and ease of setup with WordPress. The drag-and-drop email builder and intuitive automation workflows simplify campaign creation for users of all skill levels All Competitive Intelligence .
Features
Seamless WordPress integration via plugin
Email and SMS marketing
Built-in CRM for lead management
Advanced automation workflows
Transactional emails
Landing page and form builders
Why It’s Suitable for WordPress
The Sendinblue WordPress plugin enables users to synchronize contacts, automate email sequences based on website interactions, and manage marketing campaigns directly from the WordPress dashboard. Its comprehensive toolset supports both marketing and sales efforts seamlessly integrated with WordPress.
Customer Feedback and Support
Users appreciate Sendinblue for its feature richness, affordability, and responsive customer support. The platform is noted for its reliability and the ability to handle complex marketing automation with ease All Competitive Intelligence .
WordPress Ranking
4.5/5 – Comprehensive marketing suite with seamless WordPress integration and robust automation features.
Constant Contact is a veteran in the email marketing and CRM space, offering a diverse array of tools tailored for growing businesses. Its reliable integration with WordPress makes it a dependable choice for businesses aiming to enhance their email marketing efforts directly from their WordPress sites.
Pricing
Ease of Use
Constant Contact features an intuitive interface with easy-to-use campaign builders and reliable WordPress plugin integration. Users find it straightforward to set up and manage email campaigns without a steep learning curve All Competitive Intelligence .
Features
Official WordPress plugin for easy integration
Marketing automation and CRM features
Event management tools
Landing page and form builders
Social media integrations
Comprehensive analytics
Why It’s Suitable for WordPress
The Constant Contact WordPress plugin allows for effortless synchronization of contacts, automated email campaigns based on website activity, and embedding of signup forms in WordPress pages and posts. Its CRM integration helps in managing leads and aligning marketing with sales efforts directly from WordPress.
Customer Feedback and Support
Constant Contact is highly regarded for its reliable customer support and comprehensive onboarding resources. Users appreciate the platform’s stability and the effectiveness of its email marketing tools All Competitive Intelligence .
WordPress Ranking
4.4/5 – Reliable plugin integration, extensive support, and versatile marketing tools make it ideal for WordPress users.
4. MailerLite
MailerLite is celebrated for delivering essential email marketing features with simplicity and affordability. Its seamless integration with WordPress makes it an excellent choice for startups, bloggers, and small businesses seeking effective email campaigns without complexity.
Pricing
Free for up to 1,000 subscribers
Growing Business at $9/month
Advanced at $19/month
Custom enterprise pricing available All Competitive Intelligence
Ease of Use
MailerLite offers an intuitive drag-and-drop editor and a user-friendly interface, making it easy for WordPress users to design and deploy email campaigns swiftly. The WordPress plugin simplifies the integration process, ensuring quick setup All Competitive Intelligence .
Features
Official MailerLite WordPress plugin
Automation workflows
Landing pages and pop-ups
Web forms for lead generation
A/B testing
Comprehensive analytics
Why It’s Suitable for WordPress
MailerLite’s WordPress plugin enables seamless integration of signup forms, automated email sequences based on user interactions, and easy management of email campaigns directly from the WordPress dashboard. Its affordability and essential features make it perfect for resource-constrained WordPress users.
Customer Feedback and Support
Users commend MailerLite for its simplicity, responsive support, and excellent value for money. The platform is favored for its straightforward email marketing tools and reliable performance All Competitive Intelligence .
WordPress Ranking
4.3/5 – Easy-to-use WordPress plugin with affordable pricing and essential email marketing features.
5. GetResponse
GetResponse is a versatile marketing platform that offers email marketing, automation, landing pages, and more. Its strong integration with WordPress makes it a robust option for businesses seeking comprehensive marketing tools directly from their WordPress sites.
Pricing
Ease of Use
GetResponse provides an intuitive interface with drag-and-drop builders and easy-to-configure automation workflows, making it accessible for WordPress marketers of all experience levels All Competitive Intelligence .
Features
Seamless WordPress integration via plugin
Advanced email automation
Landing page and webinar hosting
CRM and sales funnel management
A/B testing and multivariate testing
Detailed analytics and reporting
Why It’s Suitable for WordPress
The GetResponse WordPress plugin allows for easy embedding of signup forms, synchronized contact lists, and automated email sequences based on website interactions. Its comprehensive feature set supports intricate marketing funnels and lead management directly from WordPress.
Customer Feedback and Support
Users appreciate GetResponse’s broad feature set, versatility, and reliable customer support. While some advanced features may require a learning curve, overall feedback highlights its effectiveness in executing complex marketing strategies All Competitive Intelligence .
WordPress Ranking
4.2/5 – Strong WordPress integration with comprehensive features suitable for diverse marketing needs.
6. ActiveCampaign
ActiveCampaign is a powerful omnichannel marketing platform that combines email marketing, automation, and CRM functionalities. Its seamless integration with WordPress makes it a strong contender for businesses aiming to align their email marketing with sales efforts directly from their WordPress sites.
Pricing
Ease of Use
ActiveCampaign offers a feature-rich platform with a slightly steeper learning curve. However, its WordPress plugin simplifies integration, allowing users to manage contacts and automate campaigns efficiently once familiar with the interface All Competitive Intelligence .
Features
Official ActiveCampaign WordPress plugin
Advanced email automation
Built-in CRM and sales automation
Behavioral targeting and segmentation
SMS marketing integration
Robust reporting and analytics
Why It’s Suitable for WordPress
The ActiveCampaign WordPress plugin enables seamless synchronization of contact lists, automated email sequences based on user behavior, and integration with forms and landing pages. Its powerful CRM features support comprehensive lead management and sales alignment directly from WordPress.
Customer Feedback and Support
Highly regarded for its powerful features and flexibility. Some users find the platform’s complexity challenging initially, but the extensive support resources and responsive customer service help mitigate these issues All Competitive Intelligence .
WordPress Ranking
4.1/5 – Powerful automation and CRM features with reliable WordPress integration, suitable for comprehensive marketing strategies.
7. Klaviyo
Klaviyo is renowned for its advanced segmentation and automation capabilities, making it a preferred choice for e-commerce WordPress sites. Its data-driven approach enables personalized and targeted email marketing strategies tailored to user behavior.
Pricing
Ease of Use
Klaviyo offers an intuitive interface, though its rich feature set may present a moderate learning curve for beginners. Once familiar, WordPress users can leverage its powerful tools efficiently All Competitive Intelligence .
Features
Official Klaviyo WordPress plugin
Advanced segmentation and triggers
Comprehensive automation workflows
Signup forms and pop-ups
Detailed analytics and reporting
SMS marketing integration
Why It’s Suitable for WordPress
Klaviyo’s WordPress plugin facilitates seamless integration with e-commerce platforms like WooCommerce, enabling automated email sequences based on purchase behavior, cart abandonment, and user interactions. Its advanced segmentation ensures highly personalized email campaigns directly from WordPress.
Customer Feedback and Support
Users appreciate Klaviyo’s granular automation and personalization options. While some mention a steeper learning curve, the platform’s robust support and extensive resources are highly rated All Competitive Intelligence .
WordPress Ranking
4.0/5 – Advanced segmentation and automation ideal for e-commerce WordPress sites seeking personalized marketing.
8. Mailjet
Mailjet provides straightforward email marketing and transactional messaging tools, making it suitable for WordPress users who require reliable email delivery and easy setup. Its user-friendly interface caters to both beginners and experienced marketers.
Pricing
Ease of Use
Mailjet is easy to use for standard email campaigns, with a minimal learning curve for WordPress users. However, creating forms and transactional emails may require some coding knowledge All Competitive Intelligence .
Features
Official Mailjet WordPress plugin
Bulk email sending
API and SMTP for transactional emails
Team collaboration tools
Basic automation features
Why It’s Suitable for WordPress
The Mailjet WordPress plugin allows for easy integration of email signup forms, synchronization of contact lists, and automated email sequences based on user interactions. Its reliable API support ensures seamless transactional email capabilities directly from WordPress.
Customer Feedback and Support
Praised for its simplicity and dependable deliverability, Mailjet users appreciate the platform’s straightforward interface and responsive support, particularly for technical integrations All Competitive Intelligence .
WordPress Ranking
3.9/5 – Reliable email delivery and simple integration make it ideal for standard and transactional email needs on WordPress.
9. Elastic Email
Elastic Email stands out as a cost-effective and scalable email marketing service, appealing to WordPress users who prioritize high deliverability and budget-friendly solutions. It offers essential features suitable for businesses with large email lists.
Pricing
Ease of Use
Elastic Email is straightforward for executing bulk email campaigns on WordPress, though advanced customization (forms, transactional emails) may require technical expertise All Competitive Intelligence .
Features
Official Elastic Email WordPress plugin
Bulk email sending with high deliverability
Transactional API and SMTP
Template editor
Basic automation features
Why It’s Suitable for WordPress
Elastic Email’s WordPress plugin enables easy integration of signup forms, automated email sequences, and reliable bulk email sending directly from your WordPress site. Its focus on deliverability ensures that your emails reach recipients’ inboxes effectively.
Customer Feedback and Support
Users commend Elastic Email for its affordability and reliable delivery rates. However, some note the necessity for technical expertise when implementing advanced features All Competitive Intelligence .
WordPress Ranking
3.8/5 – Budget-friendly option for high-volume email sends with reliable WordPress integration.
10. Omnisend
Omnisend is an email marketing platform with a strong focus on automation and multi-channel marketing. While primarily geared towards e-commerce, its expanding features make it suitable for WordPress users seeking comprehensive marketing capabilities.
Pricing
Ease of Use
Omnisend offers a user-friendly interface with a clean design, making it easy for WordPress users to set up and manage email campaigns. Its automation workflows simplify complex marketing tasks All Competitive Intelligence .
Features
Official Omnisend WordPress plugin
Email and SMS marketing
Web push notifications
Landing pages and forms
Advanced segmentation and automation
Integrations with major CRMs and e-commerce platforms
Why It’s Suitable for WordPress
Omnisend’s WordPress plugin allows for seamless integration of signup forms, automated email sequences based on user behavior, and multi-channel marketing campaigns directly from WordPress. Its comprehensive toolset supports both marketing and sales efforts efficiently.
Customer Feedback and Support
Users commend Omnisend for its comprehensive feature set and ease of use, particularly those transitioning from e-commerce to broader marketing contexts. Support is responsive and helpful All Competitive Intelligence .
WordPress Ranking
3.7/5 – Comprehensive automation and multi-channel marketing features adaptable for WordPress users.
11. Mailmodo
For WordPress users, Mailmodo’s AI Campaign Planner simplifies email marketing by generating custom campaign strategy based on your website, industry, and marketing goals. Whether you want to increase sign-ups, promote products, or boost brand visibility, this feature suggest campaign ideas, target audience and frequency, saving time and reducing manual planning.
Once the campaign plan is ready, the AI Template Generator converts it into a ready-to-send email, incorporating your images and content into a polished layout. This ensures WordPress site owners can deliver visually appealing emails that align with their branding and engage subscribers effectively.
Your AI Assistant for Everything Email Marketing
Pricing
- Free plan available
- Lite at $39/month
- Pro at $79/month
- Max at $159/month
Ease of Use
Mailmodo offers a user-friendly interface, particularly excelling in launching interactive campaigns. Its “smart template” suggestions simplify the campaign setup process, making it accessible even for non-technical WordPress users. The intuitive drag-and-drop email builder ensures that creating engaging emails is both straightforward and efficient All Competitive Intelligence .
Features
Interactive Forms Within Emails: Embed forms directly into your emails for seamless lead generation and feedback collection.
Drag-and-Drop Email Builder: Easily design visually appealing emails without any coding knowledge.
E-commerce Integrations: Integrates seamlessly with platforms like WooCommerce, facilitating automated email sequences based on user behavior.
Dark Mode Email Tester: Ensure your emails look great in both light and dark modes across different email clients.
Smart Template Suggestions: Receive intelligent template recommendations to enhance email design and engagement.
Why It’s Suitable for WordPress
Mailmodo’s WordPress plugin allows for the seamless embedding of interactive signup forms and automated email sequences based on user interactions on your website. This integration enables effective lead generation and nurturing directly from your WordPress dashboard. Additionally, the ability to create interactive emails without leaving the inbox streamlines the user experience, making it easier to convert leads into customers.
Customer Feedback and Support
Users praise Mailmodo for its innovative email capabilities and responsive customer support. The ability to create interactive elements within emails is highly valued, especially among those looking to increase conversion rates through engaging content. While some users may require additional tools to fulfill all their marketing needs, the overall feedback highlights Mailmodo's effectiveness in enhancing email engagement and lead capture All Competitive Intelligence .
WordPress Ranking
3.2/5 – Innovative interactive emails suitable for specific WordPress lead capture initiatives, though it may require additional tools for comprehensive marketing needs.
Conclusion
Selecting the right email marketing tool for your WordPress site depends on your specific needs, budget, and desired features. From Mailchimp’s exceptional integration and comprehensive features to MailerLite’s affordability and ease of use, each platform offers unique strengths tailored to different WordPress environments.
Evaluate your priorities—whether it's advanced automation, seamless CRM integration, or robust design capabilities—to choose the tool that best aligns with your WordPress marketing strategies.
