Things to consider when choosing an email campaign service
While there are multiple tools out there, not all of them will be the perfect fit for you. An email campaign service offers a host of features to support the creation, execution and optimization of your email campaigns. Therefore, it’s essential for you to examine every aspect of the tools and then make your decision.
In general, here are a few things you should consider when choosing an email campaign service:
Ease of use: Is the tool easy to learn and use, or is there a steep learning curve? Consider the skills of the person who will be using the tool.
Scheduling options: What kind of scheduling options are available in the tool? Look for options like send time optimization, time-zone scheduling and so on.
Email templates: Does the tool offer pre-built templates for faster campaign creation? Look for a tool with a template gallery that has templates for your industry.
Email list management: What kind of email list management capabilities are on offer? Think about importing, segmentation and exporting capabilities.
Personalization: Does the tool allow for email personalization? If yes, what kind of personalization can be done?
Analytics: Does the tool have an analytics dashboard for measuring campaign performance? Look for a tool that gives deeper insights and customizable dashboards.
Deliverability: Does the tool offer support for improving your deliverability? It’s one of the most important aspects of email marketing.
Integrations: Does the tool integrate with other tools in your stack? Choose the one that integrates seamlessly with the most commonly used tools.
Pricing: Is the tool affordable for you? Consider alternatives to determine which tool provides all the features you need, within your budget.
Once you’ve considered these factors, you should be able to find the best email marketing service for your specific use case.
Best email campaign services
Even when you have this framework for choosing the right email campaign service for you, there are plenty of options that might get you confused. So, here’s a list of some of the best email campaign services for you to choose from.
Mailmodo
Mailmodo’s AI features simplifies the entire campaign design process. With the Mailmodo’s AI Campaign Planner simply describe your goal like “Plan an onboarding campaign for new users” and the AI generates a full campaign outline, including audience targeting ideas, email sequence flow, and suggested send times.
Once your plan is ready, you can move straight into designing with the AI Template Generator, which creates a visually appealing email layout from a short prompt such as “Create a clean welcome email with a bold call-to-action."
Your AI Assistant for Everything Email Marketing
What we loved:
Creating customer journeys and email sequences using the drag-and-drop interface is a breeze.
Cleverly integrated AI features make writing email copy and subject lines so much easier.
The ability to generate complete email templates and revamp or remix the existing ones.
The ability to segment customers by simply writing prompts.
Click-maps give you a visual representation of which CTAs worked and which didn’t.
Multiple scheduling options, including send time optimization and the ability to schedule in the recipient’s time zone.
A library of customizable email templates to choose from.
Pricing:
21-day free trial. Paid plans are as follows:
| Plan |
Pricing |
| Lite |
$39/month for 2500 contacts and 20000 email sending credits |
| Pro |
$79/month 2500 contacts and 25000 email sending credits |
| Max |
$159/month 2500 contacts and 37500 email sending credits |
Mailchimp
Mailchimp is a well known email marketing platform with a user-friendly interface and powerful automation features. It offers a wide range of templates, robust audience segmentation, and A/B testing tools, making it ideal for both beginners and experienced marketers.
What we loved:
A/B and multivariate testing to find out what works best in your emails—whether it’s subject lines, layouts, images, or send times.
Content optimizer to improve your email content using insights from millions of top-performing campaigns.
AI subject line helper to write subject lines that catch attention.
New vs. legacy email builder to suit your design style and technical needs. The new builder offers a modern, drag-and-drop experience, while the legacy builder is great for custom coding and RSS emails.
Pricing:
| Plan |
Price |
| Free |
$0/mo for up to 500 contacts |
| Essentials |
$8.90/mo for 500 contacts |
| Standard |
$13.29/mo for 500 contacts |
| Premium |
$265.87/mo for 10,000 contacts |
Omnisend
Designed with eCommerce in mind, Omnisend is a multichannel marketing platform that excels in email and SMS campaigns. It features advanced automation workflows, personalized messaging, and seamless integration with major eCommerce platforms like Shopify, WooCommerce, and BigCommerce.
What we loved:
Pre-built email templates to create beautiful, professional emails quickly.
AI-powered email builder to help you design effective ecommerce emails with ease.
Discount coupons tool to generate unique, one-click redeemable codes for each recipient.
Pre-built workflows to automate your customer journey with ready-made workflows and pre-filled messages.
Pricing:
| Plan |
Price |
| Standard |
$11.20/month for 500 contacts |
| Pro |
$41.30/month for 2500 contacts |
| Custom |
Custom pricing |
Mailerlite
MailerLite offers a clean and minimalist interface that focuses on simplicity without sacrificing essential features. The platform is especially attractive to small businesses and solo entrepreneurs thanks to its affordable pricing and strong customer support.
What we loved:
Ability to create beautifully designed, non-intrusive pop-ups and forms like teaser pop-ups, promotional offers, and spin-the-wheel games.
Landing page and website builder to build high-converting, on-brand pages.
Drag and drop email builder to design email campaigns with no coding required.
Smart sending (AI-Powered) to send emails at the optimal time each subscriber is most likely to engage, based on behavior, time zone, and past interactions.
Pricing:
| Plan |
Price |
| Free |
$0 for up to 1,000 subscribers |
| Growing Business |
$9.00/month for up to 500 subscribers |
| Advanced |
$18.00/month for up to 500 subscribers |
Brevo
Formerly known as Sendinblue, Brevo is a full-service communication platform that offers email marketing, SMS, chat, and CRM tools in one place. With marketing automation, transactional emails, and strong segmentation features, Brevo is well-suited for businesses that are looking for an all-in-one engagement solution.
What we loved:
Predictive Sending (AI-Powered) to deliver email campaigns at the optimal time for each recipient based on behavior and engagement patterns.
AI Content Generator to generated subject lines and email copy.
SMS Marketing to send personalized SMS campaigns to your contacts.
WhatsApp Marketing to reach your audience directly through WhatsApp campaigns.
Pricing:
| Plan |
Price |
| Free |
$0/month for 300 email per day |
| Starter |
From $8.08/month for 5000 emails/month |
| Business |
From $16.17/month for 500 emails/month |
| Enterprise |
Custom pricing |
Kit
Kit is a marketing automation tool developed by Shopify to help store owners manage their email campaigns, social media ads, and more through simple text-based commands. While less feature-rich than dedicated platforms, its strength lies in its ease of use, offering personalized marketing suggestions.
What we loved:
List growth reporting to track your audience growth with detailed analytics on sign-ups, unsubscribes, and which forms or pages perform best.
Newsletter feed and website to create a mini website showcasing your Creator Profile, newsletter content, links, products, and more.
Customizable domain to brand your landing pages by customizing your free Kit domain or connecting your own custom domain.
A library of customizable pre-built templates for landing pages and forms.
Pricing:
14 day free trial. Paid plans are as follows:
| Plan |
Price |
| Newsletter |
$0/month for up to 10000 subscribers |
| Creator |
$29/month for up to 1000 subscribers |
| Creator Pro |
$59/month for up to 1000 subscribers |
| Enterprise |
Customer |
Sendpulse
SendPulse is a multichannel marketing platform offering email, SMS, web push notifications, and chatbot features. It stands out for its AI-driven personalization, easy-to-use drag-and-drop editor, and multi-step automation flows. The platform also supports transactional emails and has an educational platform called “SendPulse EDU” for users to sharpen their marketing skills.
What we loved:
A/B testing to try different subject lines or email content and send the best-performing version to your audience.
Resend unopened emails to boost open rates by sending your campaign again with a new subject line.
Subscriber rating to analyze subscriber activity, segment your list, and personalize your communication for better engagement.
User access levels to collaborate safely by giving team members limited access to specific features and protecting confidential info.
Pricing:
| Plan |
Price (for 1-500 subscribers) |
Email sends |
| Free |
$0 |
Up to 15,000 |
| Standard |
$8/month |
Unlimited |
| Pro |
$9.60/month |
Unlimited |
| Enterprise |
Custom (min 2,500 contacts) |
Unlimited |
| VIP |
Contact sales |
For 5M+ subs |
Beehive
Beehive is gaining traction in 2025 as a modern newsletter platform designed for independent creators and publishers. With a focus on simplicity and audience growth, it allows users to manage subscriptions, monetize content, and deliver beautifully formatted emails.
What we loved:
Segment feature that organizes your audience into targeted groups for more personalized emails.
Email builder to design emails exactly how you want with flexible drag-and-drop tools.
Beehiiv AI to generate subject lines and optimize your campaigns.
Recommendation network to grow your audience by sharing your newsletter with like-minded readers across the Beehiiv community.
Pricing:
30-day free trial. Paid plans are as follows:
| Plan |
Price (Billed annually) |
Subscribers limit |
| Launch |
$0/month |
Up to 2,500 |
| Scale |
$43 per month |
Up to 1,000 |
| Max |
$96 per month |
Up to 1,000 |
| Enterprise |
Custom pricing |
Custom |
Takeaways
Email marketing is about building and nurturing relationships with the right email campaigns and choosing the right email campaign service plays an important part in successful email campaigns. Consider the factors that we’ve discussed before you choose the right one for yourself. It’s ideal that you shortlist and test out 2-3 tools that fit your needs before you actually go ahead and finalize one. Don’t forget to compare their features and the pricing to ensure that you’re getting the most bang for your buck. This will also give a boost to your overall email marketing strategy.
