6 Best Email Personalization Tools of 2025

About 72% of customers say they engage with marketing messages personalized according to their interests and preferences. That shows how important personalization is. By sending personalized emails based on their preferences, businesses can drive engagement and get the most out of their email marketing efforts.

While personalizing emails for each customer can be effective, it becomes challenging and near-impossible to maintain that as your email list grows and you scale your email marketing efforts. This is where email personalization tools play an important role, streamlining the process and making it easy to manage big campaigns.

This guide contains a curated list of the 6 best email personalization tools that we've shortlisted, along with their key features and pricing so it becomes easy for you to take your pick.

6 best email personalization tools

Take a look at the below charts which show ratings of various email personzalition tools followed by a more detailed description of each tool to help you make a well-informed choice.

1. Mailmodo

Mailmodo is an AI email marketing platform designed for enterprises and marketers who want to create personalized, and high-converting emails without writing any code. It lets you use AI across multiple aspects of email marketing.

The AI Template Generator converts simple prompts and media inputs into ready-to-use, structured email designs for campaigns like product launches, onboarding, and newsletters.

The AI Journey Builder enables marketers to create automated email workflows using natural language prompts, generating dynamic sequences with timing rules, message blocks, and branching paths tailored to user behavior.

Key features:

• Interactive widgets in a WYSIWYG editor

• Google postmaster integration

• 450+ pre-designed responsive templates

• Static and dynamic email list segmentation

• A/B testing

• Email automation

• Visual journey builder to design user journey maps

• Easy and dynamic personalization

• Fragmented scheduling

• Email analytics

• Send time optimization

Pricing:

Plan	Price	Email sending credits
Free	$0	4,000
Lite	$39/month (billed annually)	20,000
Pro	$79/month (billed annually)	25,000
Max	$159/month (billed annually)	37,500

Rating:

G2: 4.6 out of 5 stars ( 138 reviews)

Capterra: 4.5 out of 5 stars ( 26 reviews)

2. Mailchimp

Mailchimp is an intuitive platform that helps you create personalised emails to target your audience with behaviour-based automations and segments.

You can use Intuit Assist, an AI-powered tool that helps you quickly create relevant content such as headlines and email copy. It also helps you to create fully built emails,— all you need to do is review, edit, and publish. You can also use AI-powered design tools to create professional logos and other design elements using your imported brand kit.

Key features:

• Drag-and-drop email builder

• Pre-designed responsive templates

• Automated email campaigns

• Multivariate testing and A/B testing

• Integrations with 300+ apps

• Dedicated onboarding support

• Spam testing and inbox previews

Pricing:

Plan	Price (Billed Annually)	Number of Contacts
Free	Free	500
Essentials	$4.56/month for 12 months	500
Standard	$6.81/month for 12 months	500
Premium	$136.23/month for 12 months	500

Rating:

G2: 4.4 out of 5 stars ( 5195 reviews)

Capterra: 4.5 out of 5 stars ( 17,176 reviews)

3. Mailjet

Mailjet is an easy-to-use email marketing platform that helps you design and send responsive emails in a few minutes.

It offers an intuitive drag-and-drop email editor, you can create emails in a few minutes, either from scratch or by customizing the various pre-designed templates. You can personalize your email based on your contact’s details, from how it appears in their inbox to the content they see. Next, the Inbox preview tool helps you get a preview of how your emails will display across different devices and email software.

Key features:

• Template library with 1000 pre-built emails and forms

• Group subscribers with similar interests and behaviors

• Dynamic sections that show different messages in a campaign based on the recipient.

• Automate key touchpoints with welcome, onboarding, and date-based emails.

• Run tests on sender name, subject line, and visuals—test up to 10 versions.

• Manage email lists

• Create GDPR-compliant subscription widgets

• Click maps and campaign comparison tools

Pricing:

Plan	Price	Number of Emails
Free	Free	6000
Essentials	$17/month	15000
Standard	$27/month	15000
Custom	Upon request	-

Rating:

G2: 4.0 out of 5 stars ( 157 reviews)

Capterra: 4.3 out of 5 stars ( 421 reviews)

4. ActiveCampaign

ActiveCampaign is a powerful email marketing platform that makes creating personalized email campaigns through automation easy. You can create automated workflows with triggers depending on customer behavior saving time while improving engagement.

It offers 250+ pre-built templates that help you create personalized emails. You can include headings, flexible layout options, customizable buttons, images, and other media. With the help of dynamic and conditional content blocks, you can show different email copy for different users.

Key features:

• Live chat and email support

• 900+ pre-built automations

• Organize contacts into specific groups

• Schedule and send campaignsl

Pricing:

Plan	Price	Number of Contacts
Starter	$15/month	1000
Plus	$49/month	1000
Pro	$79/month	1000
Enterprise	$145/month	1000

Rating:

G2: 4.5 out of 5 stars ( 13,392 reviews)

Capterra: 4.6 out of 5 stars ( 2,458 reviews)

5. Klaviyo

Klaviyo is a marketing automation platform that helps you to personalize your email communication to better connect with your target audience. You can create specific audience segments and update them regularly to send relevant messages to people.

It offers 100+ customizable templates to create amazing emails. You can either use custom HTML/CSS to upload existing templates or create new ones from scratch. Also, you can show or hide logic to display specific content to certain segments.

Key features:

• Drag-and-drop email builder

• Pre-designed templates for easy email creation

• Automated email and SMS campaigns

• Dynamic content to tailor messages

• A/B testing

• Real-time analytics

• Precise multichannel attribution

• Built-in forms and pop-ups

• 350+ pre-built integrations

• Hyper-precise segmentation

Pricing:

Plan	Price	Number of Contacts
Free	$15/month	500
Email	$20/month	500
Email and SMS	$35/month	500

Rating:

G2: 4.6 out of 5 stars ( 1043 reviews)

Capterra: 4.6 out of 5 stars ( 440 reviews)

6. Brevo

Brevo is an email marketing solution that enables marketers to create targeted campaigns depending on customer data such as purchase history, demographics, and subscriber activity.

You can set up workflows for different scenarios and increase your email opens and clicks through segmentation. The tool helps you insert placeholders into email templates where you can enter contact-specific data such as recipient’s name and preferences.

Key features:

• Drag and drop editor

• Email support

• A/B testing

• Predictive sending

• Transactional emails

• 24/7 email and phone support

• Create dynamic lists

• Multi-user access

• Enterprise-grade security

Pricing:

Plan	Price	Number of Contacts
Free	$0/month	300
Starter	$9/month	5000
Business	$18/month	5000
Enterprise	Custom price	Unlimited contacts

Rating:

G2: 4.5 out of 5 stars ( 1985 reviews)

Capterra: 4.6 out of 5 stars ( 2251 reviews)

Conclusion

By using the tools discussed above, you can personalize your emails to improve engagement and conversions. Whether you’re just starting out or looking to improve your email marketing game, these tools can help you create meaningful email experiences that resonate with your audience. With the right email personalization software, you can deliver relevant and personalized emails that bring great results.