Why most B2B newsletters fail
Konstantinos opened with a brutally honest observation about the current state of company newsletters:
“Most B2B newsletters act like a megaphone. They’re filled with
internal updates nobody cares about.”
He explained that when people subscribe, they expect value, not announcements. But most companies use newsletters to talk about themselves—features, releases, internal milestones—rather than delivering intelligence the audience actually wants.
According to Konstantinos, this misalignment is the #1 reason newsletters struggle to grow, have low open rates, and fail to convert.
The mindset shift that unlocks growth
To fix this, Konstantinos reframed what a newsletter actually is:
“You’re not selling your product through the newsletter. You’re
selling intelligence and perspective.”
Instead of treating it as a marketing channel, he recommends treating it like an industry media property.
That means your newsletter should:
curate the smartest ideas in the industry
highlight trends your readers don’t have time to follow
share insights from experts
distill value from podcasts, videos, events, research
inject your own point of view
Once you shift from broadcasting to curating, you become a trusted voice—and trust compounds.
Konstantinos’s value-driven content strategy
Konstantinos shared the approach he uses to produce seven newsletters without burning out. His most powerful tactic is simple but underused:
“Every week, I curate long-form content—podcasts, conference talks,
deep-dive videos—and extract key insights that my audience can digest
in five minutes.”
Readers get the value of 100 pieces of content, summarized and contextualized.
This is why they keep opening his emails. It saves them hours.
He also emphasized avoiding fluffy listicles and injecting original perspective:
“You have to add your point of view. That’s how you stay
irreplaceable.”
Why speed matters more than ever
Konstantinos talked candidly about why most newsletters die before they become useful:
“If you grow slowly—like 2,000 subscribers in 9 months—you won’t see
results. And when you don’t see results, you quit.”
This is why he prioritizes aggressive growth. With Mailmodo as infrastructure and 150Growth for subscriber acquisition, he reaches 10,000+ engaged subscribers within 90 days.
This milestone is critical because:
it signals credibility
industry experts take you seriously
your cold outreach acceptance rate skyrockets
interviews become easier to secure
revenue opportunities multiply
If you treat your newsletter like an asset, hitting 10K fast isn’t optional—it’s foundational.
The interview strategy that turns newsletters into deals
Once you cross the 10K mark, Konstantinos deploys what he calls his “Trojan horse strategy.” This is where lead generation begins.
Instead of pitching prospects, he interviews them.
“When you have an audience, people stop seeing you as a salesperson.
You become a media peer. And peers say yes.”
He breaks it into three steps:
1. Identify the whales
These are high-value accounts, decision-makers, influential practitioners, or channel partners who can change your trajectory.
2. Craft a pitch that is never transactional
Never mention product or sales. The value offer is simple:
“I’d love to feature your expertise in front of 10,000 industry
readers.”
This is irresistible to experts focused on personal brand, thought leadership, or influence.
3. Keep interviews off the record
This is where Konstantinos’s strategy becomes uniquely effective:
“People hate being on camera. But they love being featured. So I
record the conversation only to turn it into an article. Nothing goes
public unless they approve.”
This dramatically increases acceptance rates and opens doors that traditional sales never could.
Turning interviews into revenue opportunities
Once you’ve made someone look good in your newsletter, a new dynamic forms: reciprocity.
Now you can start nurturing the relationship with soft asks:
“I never ask for business. I ask for feedback. Or advice. Or help
navigating an account.”
This leads naturally to:
It’s not selling—it's relationship compounding.
Why Mailmodo is central to making this work
Konstantinos was very explicit about why he uses Mailmodo:
“Many ESPs throttle you or reject your growth strategy. Mailmodo
understands it, supports it, and ensures deliverability stays high.”
Mailmodo gives him:
strong deliverability so growth efforts don’t get wasted
infrastructure that scales without flagging outreach as suspicious
flexibility to run multiple newsletters
interactive email formats to increase engagement
When your entire strategy relies on hitting inboxes consistently, the ESP matters.
And Mailmodo makes this approach viable.
Avoiding common traps
Konstantinos closed with some practical warnings:
Don’t start a newsletter without a clear plan, goal and runway.
Don’t focus only on “email performance” metrics like opens.
Don’t depend solely on LinkedIn or organic traffic to grow—it’s too slow.
Don’t treat newsletters as “set it and forget it.”
Don’t publish company updates—nobody cares.
The most important trap?
“If your content isn’t valuable, nothing else matters.”
Key takeaways
Konstantinos’s session made one thing absolutely clear: newsletters aren’t just email—they’re leverage. When you shift from announcements to value, scale quickly, and use interviews to build relationships, your newsletter becomes a compounding engine for brand, influence, and revenue. And with the right infrastructure like Mailmodo supporting your growth, you can go from zero to lead-gen powerhouse far faster than traditional marketing ever allows.
