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Updated:
8 mins read
Updated:
8 mins read
With everyone gearing up for the festive season next month, November is the perfect time to kick off your holiday promotions and drive some serious sales.
To help you, in this guide, we’ve compiled 15 creative November newsletter ideas that tie into key holidays and special days, giving you inspiration to make your campaigns more exciting and relevant this season.
Here's the November holiday calendar you should keep in mind:
| Event | Date |
|---|---|
| World Vegan Day | 1 November |
| National Author’s Day | 1 November |
| Día de Muertos | 2 November |
| Stress Awareness Day | 6 November |
| National Nachos Day | 6 November |
| Project Management Day | 7 November |
| National Cappuccino Day | 8 November |
| National Cake Day | 26 November |
| Shopping Reminder Day | 26 November |
| Thanksgiving | 27 November |
| Black Friday | 28 November |
| Small Business Saturday (US) | 30 November |
Here are some exciting November newsletter ideas you need to try to make your subscribers happy:
Celebrated on November 1, World Vegan Day raises awareness about the benefits of a vegan lifestyle for health, animals, and the environment. Mostly, the goal is to encourage people to explore plant-based living and sustainable choices.
You could feature a vegan-themed edition in your newsletter—share plant-based recipes, spotlight eco-friendly products, or include a short interview with a vegan team member or customer. Add links to related resources or causes that support sustainability.
Yelp’s World Vegan Day email turns plant-based eating into an accessible, inviting experience rather than a restrictive choice. The email opens with bright, colorful photography showcasing wholesome bowls, soups, and spreads—visually underscoring the message that vegan food can be both satisfying and diverse.
Also taking place on November 1, National Author’s Day honors writers who inspire, educate, and entertain through their words. It’s a celebration of storytelling and creativity.
Send a newsletter that spotlights your favorite authors, team book recommendations, or quotes about writing. If your brand has a blog or publishes articles, highlight your most-read posts or share insights from your own writing journey.
Observed on November 2, Día de Muertos (Day of the Dead) is a Mexican tradition honoring loved ones who have passed away. Families create colorful altars, prepare traditional foods, and participate in ceremonies that blend reflection with festive expression.
A thoughtful newsletter could explore cultural appreciation by sharing stories about the meaning behind the holiday, photos of traditional altars, or even creative ways your community remembers loved ones. Keep the tone warm and respectful.
De La Calle’s Día de los Muertos campaign beautifully captures the spirit of remembrance through art, culture, and community. Their vibrant email blends traditional symbolism with modern design, using rich colors, floral motifs, and bold typography that honor Mexican heritage while keeping a contemporary feel.
Falling on November 6, Stress Awareness Day draws attention to the physical and emotional impacts of stress. It encourages people to recognize triggers, adopt healthy coping mechanisms, and prioritize mental well-being in daily life.
Use this opportunity to share stress-management tips, mindfulness exercises, or simple reminders for self-care. You could include a brief reflection activity or recommend apps, podcasts, or habits that help your readers unwind.
Everlywell’s empathetic email campaign perfectly embodies Stress Awareness Day’s purpose. The email opens with a calming question, “Are you feeling stressed?”, instantly acknowledging a shared human experience rather than promoting a product outright. This conversational tone draws readers in and builds emotional connection.
November 6 is a fun one—National Nachos Day celebrates the beloved snack that brings people together. It’s an informal holiday that gives food lovers a reason to indulge and share their favorite combinations.
Your newsletter could include a lighthearted section with creative nacho recipes, favorite toppings, or team picks. If food fits your brand, consider sharing a quick poll asking readers how they like their nachos or linking to a themed social media post.
Celebrated on November 7, this day recognizes the hard work of project managers and teams who keep organizations running smoothly.
Your newsletter could include behind-the-scenes stories from your team, project highlights, or lessons learned from recent initiatives. It’s also a good moment to acknowledge teamwork and collaboration across departments.
On November 8, coffee lovers celebrate National Cappuccino Day—a nod to the perfect balance of espresso, steamed milk, and foam. It’s a moment to enjoy a favorite coffee ritual and connect with the culture of café life.
Feature a cozy theme in your newsletter: share coffee trivia, favorite local cafés, or photos of your team’s coffee rituals. You could even pair it with a morning playlist or productivity tips for a relaxed start to the day.
November 26 is National Cake Day, a sweet excuse to indulge and celebrate dessert traditions. Use this day to bring joy to your newsletter—share a favorite cake recipe, a baking story, or photos from your team’s celebrations. A fun idea could be a reader poll asking, “What’s your favorite cake flavor?”
DQ's vibrant email showcases its Red Velvet Cake Blizzard and Cupid Cake, using rich, sensory language and strong calls-to-action to effectively turn a dessert promotion into a compelling seasonal celebration.
Observed on November 26, Shopping Reminder Day signals that the holiday shopping season is about to begin. It’s basically a nudge for shoppers to prepare for gift-giving, organize lists, and stay ahead of deadlines to make the most of the season.
In your newsletter, highlight your upcoming promotions or holiday gift guides. Offer early-bird deals for subscribers and remind them of shipping deadlines to stay ahead of the rush.
Falling on November 27 , Thanksgiving is a time to appreciate family, friendship, and the good things in life. Typical feasts include roast turkey, stuffing, cranberry sauce, and pumpkin pie.
A Thanksgiving newsletter could express gratitude toward your subscribers and team. Include a heartfelt message, a look back at the year’s highlights, or a short reflection on what your brand is thankful for.
Here's a free Thanksgiving gratitude newsletter template to implement this idea.
Taking place on November 28, Black Friday is one of the most anticipated shopping days of the year. Retailers offer significant discounts, and consumers seek deals, making it a pivotal moment for both businesses and shoppers alike.
Your newsletter should be clear and concise—spotlight your best offers, share exclusive subscriber discounts, and create urgency with countdowns or limited-time deals. Keep the design clean so readers can easily find what matters. Here's a Black Friday email template to try this idea.
The Google Store’s clean and strategic email lays out its entire Black Friday lineup with scannable savings, a prominent countdown timer, and added-value perks. This effectively creates a one-stop-shop experience that builds anticipation and makes it incredibly easy for customers to find and act on the best deals.
Happening on November 30, Small Business Saturday celebrates local and independent businesses. It’s an opportunity to highlight entrepreneurship, community engagement, and the unique products and services that small businesses offer.
Create a newsletter that tells your brand’s story or features other small businesses you admire. Offer subscriber-only promotions or spotlight customer stories to reinforce community connection and support.
Here are some exciting November month long campaign ideas to make your subscribers happy:
Grant your loyal customers an exclusive treat with early access to irresistible deals and watch your profits soar long before the competition. By offering a head start on Black Friday and Cyber Monday discounts, you demonstrate appreciation for your dedicated clientele and create a seamless shopping experience.
Here's a free Cyber Monday email template to try this idea out.
💡 Related guide: 10 Email Newsletter Best Practices to Follow In 2023
November is the perfect time to capitalize on the holiday shopping spirit, and what better way to entice your customers than by offering digital gift cards as part of your Black Friday, Christmas, Thanksgiving, and Cyber Monday newsletter campaign? Their convenience, flexibility, and personalization make them attractive to gift-givers and recipients.
Here is an example:
💡 Related guide: 9 Holiday Email Examples to Inspire Your Next Festive Campaign
The best way to help your customers while boosting your sales during the holiday season is to send early Christmas product collections, gift cards, and gift guides. Build excitement by offering exclusive sneak peeks of the products featured in your Christmas catalog.
Here's an example:
Source: Mailerlite
Here's a free promotional Christmas email template for you to try.
As you can see, November is packed with opportunities from heartfelt Thanksgiving messages to high-energy Black Friday promotions. But setting up each campaign can take time, especially when you’re juggling multiple design themes and send schedules.
With Mailmodo’s AI Template Generator, you can create ready-to-edit newsletters in seconds. Simply describe what you want like “Black Friday early access sale” or “Thanksgiving gratitude email” and the AI builds a complete template with layouts, visuals, and content ideas that fit your theme.
Your AI Assistant for Everything Email Marketing
This was a list of various November newsletter ideas to make your emails stand out. From exclusive early access sales and digital gift cards to Christmas catalogs and Thanksgiving gratitude emails, each idea offers a unique approach to engage your audience and foster lasting connections. You can try out this Marketing Planner 2023 to plan out the marketing year ahead of you. Happy emailing!
In a fall newsletter, you can add fall product catalog and guides, interactive Halloween games, sending gratitude to your customers and BFCM offers and deals.
Newsletters are supposed to be engaging and keep the readers hooked. For this, you can keep the newsletter short and to-the-point and a clear CTA that will make the reader click on it.
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