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Different SaaS companies have different business models based on the domain, complexity of the product, and ACV. The users themselves fall into different categories based on usage and pricing slabs.
All of these factor into the user journey and by extension how to plan and create email sequences throughout the journey.
- Low touch vs high touch
- Self-serve vs assisted (could be an extension of high touch and low touch)
- Freemium, free trial, premium pricing models
Take these into consideration while picking the email sequences that fit your business and customize them.
