What is a lead re-engagement sequence?
The lead re-engagement sequence has audiences that have shown interest in your product or offerings (through webinar or resource downloads) or talked to sales but took no further action.
🎯 The goal of this sequence
Brand recall and relationship building
Keeping the prospects engaged before they convert
đź’Ľ Expert tip
"Since these leads have been through nurture or sales sequences before, don't push them back to demo CTAs."
Recommended emails in this sequence: 2-3 emails
Optimum flow time: Quarterly, or once in two months.
The following emails can be sent in no particular order.
Emails in this sequence
- Email # 1: Helpful resources
- Email # 2: New case study/testimonial
- Email # 3: New feature/product release
Email # 1: Helpful resources
đź“© Why this email
Provide your audience with other resources (ebooks, webinars) that they might find helpful. Establish a presence as a thought leader. Focus on one topic per email relevant to their interest.
Email # 2: New case study/testimonial
đź“© Why this email
Show how people can use your product to solve their pain points. Provide social proof of how effective your product or service is. Re-engage leads who were interested in certain industries or features.
Email # 3: New feature/product release
đź“© Why this email
Show how people can use your new feature to solve their pain points, which they weren't able to do before. Re-engage leads who were interested in certain industries or features.
â›” Sequence exit
Keep sending them this flow every few months to keep in touch. But, if they have signed up, take them to welcome, freemium or self-serve onboarding based on your brand needs.
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