What is a Churned email sequence?
This is an email sequence you can send to customers who have churned.
🎯 The goal of this sequence
Collect feedback to know why the user churned. Create an opportunity to re-engage with them in the future.
Recommended emails in this sequence: 2 emails
Optimum flow time: 3-4 days
Emails in this sequence
Email # 1: Feedback email
đź“© Why this email
Ask for reasons of churn: offer an array of reasons or text input. Ask how their overall experience with your product has been. And, finally, ask what you could have done better or differently.
đź’Ľ Expert tip
"Send this email from a Founder/CEO’s account to encourage candid feedback and show your users that you care."
-Aishwarya Hariharan, Slintel
Email # 2: Keep in touch
đź“© Why this email
Share how you plan to incorporate the feedback. Ask to stay in touch through quarterly/sporadic product or company updates.
âś… Best practice
You can ask about their preference at this point so they don’t unsubscribe due to unnecessary mailing.
â›” Sequence exit
Remove the users from marketing email lists.
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