What is demo booked email series?
This series is to be sent to leads who have booked a demo of your product/service to ensure that they attend the demo and convert into customers.
🎯 The goal of this sequence
Ensure leads attend the demo and convert into customers.
Recommended emails in this sequence: 3 emails
Optimum flow time: 3 days
Emails in this sequence
Email # 1: Demo booked confirmation
đź“© Why this email
Confirm the demo booking. In this email, you can also send a few blog posts that can help them with any issue they might be facing when using your product.
đź’Ľ Expert tip
"Send relevant video content about industry issues, which can help demonstrate how the product/service works and maybe solve any of their queries."
-Ronan Hickey, MarketingConsultant.ie
Email # 2: Reminder
đź“© Why this email Remind them that the demo call is just around the corner. You can send this email 1 day or 1 hour before the call.
Send them a Calendly invite that allows them to schedule an appointment for the demo at a time convenient for them within the email itself. Check out how you can do that.
Email # 3: Post demo follow up
This email is usually not automated. Your sales reps can personalize it based on what happened in the demo and send it individually.
đź’Ľ Expert tip
"Ensure that you don’t send any marketing emails to the people who have booked a demo for at least 15 days because they are already being pursued by your sales team. The time period can vary based on the sales cycle."
â›” Sequence exit
Based on user actions send them to assisted onboarding, or re-engagement if they didn’t convert.
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