8 Free HTML Email Templates

What are HTML Email Templates?

HTML email templates are pre-designed email layouts that are coded using HTML and CSS. These email templates are HTML files composed of reusable code modules, making it as easy as copying and pasting your copy, links, and image URLs to create an email.

HTML email templates allow for greater customization and control over the design and layout of the email compared to plain text or basic email formatting options. HTML templates can be integrated with tracking and analytics tools to measure email open rates, click-through rates, and other engagement metrics, providing insights to improve future campaigns.

Use cases of HTML Email Templates

Use these HTML email templates for various purposes:

• Seasonal greetings and holiday campaigns
• Employee communications and internal newsletters
• Newsletters and subscriptions
• Product promotions and announcements
• Event invitations and RSVPs
• Customer onboarding and welcome emails

Benefits of using HTML email templates?

• Allows for rich content integration (images, videos, buttons)
• Cross-platform compatibility across email clients and devices
• Enables tracking and analytics for campaign evaluation
• Supports interactive elements and calls-to-action
• Professional and visually appealing design
• Customizable to match your brand identity

Each template follows email accessibility guidelines

• Legible font size and type.
• Color contrast follows the standard 4.5:1 ratio.
• Enough white space and smaller paragraphs for better readability.
• Distinguishable and clear call to action button.
• ALT text for all the images.

Ensures proper inbox rendering

• Responsive for every screen size.
• AMP display for AMP supported email clients.
• HTML display if email clients don't support AMP.
• Email subject line and preheader text preview.

Offers different integrations

• Integromat integration
• Shopify integration
• Zoom integration
• Calendly integration

Checkout different integration offered by Mailmodo

How to customize and send these templates?

You can customize these templates using our codeless, drag and drop email editor.

• Pick your template and click on 'Use this template.'
• Mailmodo's email template builder will open. Here, you can customize the template:
• Change the email layout and content alignment.
• Add or remove content blocks.
• Add widgets like forms etc.
• Once you make all the changes, preview both the AMP and fallback (HTML) version and check for mobile and desktop previews.
• Then, save the template. You can now send the email template to the recipient. To learn in detail, check out our help guide.