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Email Edge Jeanne
Mastering Email Marketing: An Actionable Framework for Crafting Your Strategy
Learn how to craft a perfect email marketing strategy as Jeanne Jennings, CEO of Email Optimization Shop, gives a step by step breakdown on creating an email strategy in this workshop at the Email Edge Summit
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Jeanne Jennings, CEO of Email Optimization Shop, who has spent 21+ years in the email marketing industry, shares best practices on- </br
- How do you define clear objectives for your email marketing campaigns?
- Why is it important to segment your email audience, and what criteria can you use for segmentation?
- What content should you focus on to create a successful email marketing strategy?
Not only that, but until the end, you will also learn some email copywriting tips to increase your opens, CTR, and conversions.
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