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EmailOctopus Vs SendPulse Comparison (2026)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of EmailOctopus vs SendPulse, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How EmailOctopus compares with SendPulse
Here’s a summary and non-biased comparison between EmailOctopus and SendPulse on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a HTML editor. It has drag and drop, responsive features | Provides an HTML + drag-and-drop editor. Allows building coded or template-based emails |
| Automation | Automation is simple with limited actions and conditions along with triggers including API | Automation with basic triggers conditions and actions and they have webhook in actions and triggers |
| Integration | 78 integrations | 100+ integrations |
| Transactional emails | No. | Yes, available in all plans |
| Ease of Access | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation | Easy handling, and no prior education required to create campaigns |
| Customer Support | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base | Telephonic support, Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | No | Allows you to send interactive AMP mails through uploading code |
| AI features | NA | Includes AI-powered tools for generating and refining email copy. |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of SendPulse, EmailOctopus, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | emailoctopus | sendpulse | Mailmodo |
|---|---|---|---|
| AI Email Automation Assistant | Not supported | Provides an AI writing assistant for generating email content. | Provides an AI Email Assistant to plan campaigns, create templates, build segments, set automations, and analyze performance |
| Template editor | Classic Editor - HTML code and Drag and Drop editor | Can create from scratch or select from pre-designed templates | Can create from scratch or select a pre-built template from the library. Can also use Mailmodo AI to generate email templates. |
| Email Dimensions | Width can be modified between 600 px - 900 px | Width can be modified between 500 px - 700 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | No page layouts, just 6 different row layouts | 6 variations of layouts to select from | 7 variations of layouts to select from |
| Pre-made blocks/modules | NA | NA |
|
| Ability to save & reuse blocks | NA | NA | Can save any layout block |
| Design Options | Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided |
| Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | 12 fonts | 13 fonts | Total 46 fonts
|
| If non-standard font is used | It does not give a prompt message | No prompt message | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML email is displayed with toggle between desktop and mobile screens | HTML and text are displayed together with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and plain text Supports unlimited testing | Supports testing. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | Yes |
| Rich text editor | Yes | Yes | Yes |
| Feature | emailoctopus | sendpulse | Mailmodo |
|---|---|---|---|
| In-product templates | 110+ templates | 73 and growing templates | 100+ and growing templates |
| Has a template inspiration gallery | Yes, which gives 11 free templates | Yes, free HTML templates | Yes, free inspiration gallery |
| Inspirational Templates count | 100 templates | 62 templates | 300+ templates |
| Feature | emailoctopus | sendpulse | Mailmodo |
|---|---|---|---|
| AMP email creation | No | Yes | Supports AMP email creation with no code WYSIWYG editor. |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | No | Yes |
| Customize HTML fallback | Yes | Yes | Yes |
| Sending AMP emails | No | Yes | Yes |
| Feature | emailoctopus | sendpulse | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | AMP supported, but no widgets | 25 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | Yes, on request |
| Basic Event invitation | Yes, through Eventbrite | Yes, through Eventbrite integration via zapier | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | Yes,through integration via Zapier | No |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes, through Shopify integration | Yes,through Shopify integration via Zapier | Yes |
| Shopify Product Recommendation | Yes, through Shopify integration | Yes,through Shopify integration via Zapier | Yes |
| Poll | Yes | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes, signup form available | Yes, subscription form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Email Octopus doesn't have interactive email forms but has subscription forms | SendPulse doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | Yes | Yes |
| Step wise forms | No | Yes | Yes |
| Hidden field | Yes | No | No |
| Form fields | 17 field types | 8 field options | 15 field options |
| Dropdown | Yes | Yes | Yes |
| Radio | Yes | Yes | Yes |
| Checkbox | Yes | Yes | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | No | Yes | Yes |
| Image Link | No | No | Structured for case specific |
| Date picker | Yes | No | Yes |
| Time picker | Yes | No | Yes |
| Phone number | Yes | Yes | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | emailoctopus | sendpulse | Mailmodo |
|---|---|---|---|
| Triggered/Transactional emails | Yes | Yes | Yes |
| Automation Campaigns | Yes | Limited | Yes |
| Bulk Campaigns | Yes | Yes | Yes |
| Feature | emailoctopus | sendpulse | Mailmodo |
|---|---|---|---|
| Smart AI segmentation | No | No | Yes |
| Dynamic segments | Yes | Yes | Yes |
| Static segments | Yes | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | Yes | Yes |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Manually, import from file (CSV,DSV,TXT supported) | Manually, import from other apps, copy paste, upload files(CSV,XLS,XLSX) | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | emailoctopus | sendpulse | Mailmodo |
|---|---|---|---|
| End-to-end AI automation | Not supported | Provides limited AI-assisted features, not AI-run end-to-end automation. | Yes, Mailmodo’s AI Agents streamline the full email workflow from strategy to journey building for efficient, optimized execution. |
| Journey Advancement | basic email handling activities with limited triggers, conditions and actions | basic email handling, webhooks. SMS and CRM activities | Offers advanced journey features, AI-enhanced journey features with powerful triggers, conditions, actions, and full webhook support. |
| Drag & drop journey builder | No | Yes | Yes |
| Trigger options | 6 types of trigger options:
| 11 types of trigger options and 3 types start points
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | Yes/No condition and wait time | 3 rules Delivery, Opens, Clicks | 9 Rules
|
| Actions | 6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation | 4 types of Action:
| 8 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Update Subscription journey, exit journey |
| Limitations | Only one trigger point, with limited options like only one if/else condition | Trigger points are not properly defined, conditions are also vague | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | No | Yes | Yes |
| Pre-made email flows | No | Yes, Total 20 inspirations | Yes |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | emailoctopus | sendpulse | Mailmodo |
|---|---|---|---|
| Opens | Yes, with time stamp | Yes, also last time for activity is stored | Yes |
| Clicks | Yes, with time stamp | Yes, also last time for activity is stored | Yes |
| CTOR | No | Yes | Yes |
| Submissions | Yes | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | No | No | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes, aka clicks map | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical representation | Yes | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | emailoctopus | sendpulse | Mailmodo |
|---|---|---|---|
| Trial Period | 14-day trial | Free plan available | Free forever plan available |
| Customer support | Knowledge base, Video Tutorials, Email support, Live chat support and Priority support | Provides Knowledge base, documentation & video tutorials, email support, live chat support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalised kick-off call and a dedicated onboarding manager for paid plans |
| Account activation | Email verification | Email verification | Email verification |
| Onboarding form | Onboarding form requires:
After sign in
| Onbaording form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basic) are provided to send out the first email | Stepwise instructions(basic and advanced) are provided to send out the first email |
|
| Feature | emailoctopus | sendpulse | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 78 integrations More details. | 65 integrations More details. | 21 integrations More details. |
| Content optimization | No | No | Yes |
| AB testing subject line | No | Yes | Yes |
| Sending Schedule | Send now, Send later- date and time specified by the sender, and can also change send time | Send now,Send later- date and time specified by sender | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | No | Yes |
| Product theme | Light theme | Light theme | Light Theme |
| REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
SendPulse has a free plan for upto 500 contacts, however it has several restrictions on analytics and automation features you can access. If you want to avail unlimited email templates, advanced reporting and automation features, we suggest considering SendPulse alternatives like Mailmodo. Mailmodo has affordable pricing plans, which you can check out here.
Drip has a low number of integrations and limited reporting features. If you’re looking for a full-stack email marketing solution to measure campaign metrics such as open rates, click rates, submissions, and bounces using a visual reporting dashboard and get access to A/B testing and exporting analytics data, consider using Drip alternatives like Mailmodo.
Getting the automation feature to work well in SendPulse requires practice because it's a complex platform. If you’re looking for an intuitive and user-friendly email automation platform, use Mailmodo.
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