What is feedback email flow?
One of the easiest ways to grow your business is to create an amazing product and customer experience. But you can only do that when you know where you are going wrong. Getting customer feedback will help you gain perspective on your product's good or bad qualities, brand image, buyer experience, etc., and how to improve it. When you act on a customer’s feedback, it strengthens your relationship with them and builds loyalty.
So, send this flow to customers a few weeks or months after purchase to give some time for people to use the products and see results. You can also send this flow at the end of all the post-purchase flows if they still haven't repurchased to understand why they don't want to buy from you again.
🎯 The goal of this sequence
Get to know the buyer's experience
Find out your customer’s opinions on the product
Gather data that you can use to improve your product and brand
Recommended emails in this sequence: 2 emails
Optimum flow time: 3 days
Emails in this sequence
Email # 1: Feedback email
📩 Why this email
In the feedback email, ask people about the product, their experience, and how you can improve it.
✅ Best practices
Send interactive emails such that people submit their feedback within the email itself. Check out how this works.
Email # 2: Feedback redressal
📩 Why this email
If they responded, send an email acknowledging their feedback and outlining your plan to work on it. This email has to be customized by your customer support team member.
⛔ Sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the post-purchase flow. If they haven't purchased, send them to other retention and engagement flows, like the abandoned cart, based on the event/trigger.
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