What is upsell/cross-sell series?
It’s expensive to bring in new customers constantly, and it’s easier to get existing customers to buy from you again. So, you can use this upsell/cross-sell series to get existing customers to spend more with your brand and increase your revenue.
🎯 The goal of this sequence
The overarching goal of this sequence is to get customers to buy more from your brand.
Get customers to buy a more expensive/premium product.
Get them to buy add-ons or other products that'll enhance the product they have already got from you.
Recommended emails in this sequence: 4 emails
Optimum flow time: 2 weeks
Emails in this sequence
Email # 1: Offering email
📩 Why this email
Showcase the products that enhance the product they have already purchased to get them to cross-sell. You can also show them more premium products that are better than the products clients are interested in and upsell to them.
Email # 2: Discounts
📩 Why this email
People usually don't buy the high-end product because it is not within their budget. So, give them exclusive coupons or a one-time discount to get them to upsell/cross-sell.
Email # 3: Social proof
📩 Why this email
If price is not the cause of hesitation, they might be unsure about the product, so send them this email showcasing testimonials, reviews, etc., to provide social proof.
Email # 4: Nudge email
📩 Why this email
Send a final nudge email to urge them to make the purchase.
⛔ Sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation. If they haven't purchased, send them to feedback flow to understand why they don’t want to repurchase from your brand.
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