What is a price drop email sequence?
This price drop email sequence can be used whenever you drop the prices or have a seasonal/flash sale. It’ll help inform customers and leads about the sale/price drop and get them to make a purchase.
🎯The goal of price drop sequence
Re-engage leads and customers
Drive conversions
Recommended emails in price drop sequence: 2-3 emails
Optimum flow time: 1 week
Emails in price drop sequence
Email # 1: Announce the price drop
Email # 2: Price drop reminder Email
Email # 1: Announce the price drop
📩 Why this email
Inform your leads and customers about the seasonal sale or a price drop on their favorite products.
✅ Best practice
You can add interactive elements inside the email to capture their attention and increase engagement and, thus, conversions. Here’s an example of how we included an interactive spin-the-wheel in a fall offer email.
Email #2: Price drop reminder Email
📩 Why this email
Send a friendly nudge to the customers who haven’t engaged with the announcement email. Remind them of the limited nature of the sale/price drop to create urgency.
Email #3: Final Call
📩 Why this email
You can email your customers a day or two before the sale/price drop ends to serve as a final call for your customers to check out the sale and make the purchase.
⛔ Price drop sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation flow. If they haven't purchased, send them to other retention and engagement flows, like the abandoned cart based on the event/trigger.
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