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Cold Nurture Sequence

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The cold nurture has audiences that have shown interest in your product or offerings (through webinar or resource downloads) or talked to sales but took no further action.

šŸŽÆ The goal of this sequence

  • Brand recall and relationship building

  • Keeping the prospects engaged before they convert

šŸ’¼ Expert tip

"Since these leads have been through nurture or sales sequences before, don't push them back to demo CTAs."

-Siddharth Sharma

Recommended emails in this sequence: 2-3 emails

Optimum flow time: Quarterly, or once in two months.

The following emails can be sent in no particular order.

Emails in this sequence

Email # 1: Helpful resources

šŸ“© Why this email

Provide your audience with other resources (ebooks, webinars) that they might find helpful. Establish a presence as a thought leader. Focus on one topic per email relevant to their interest.

Email # 2: New case study/testimonial

šŸ“© Why this email

Show how people can use your product to solve their pain points. Provide social proof of how effective your product or service is. Re-engage leads who were interested in certain industries or features.

Email # 3: New feature/product release

šŸ“© Why this email

Show how people can use your new feature to solve their pain points, which they weren't able to do before. Re-engage leads who were interested in certain industries or features.

ā›” Sequence exit

Based on user interest, send them to the sales funnel or remove them from the contact list after a certain period of time.

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