What is Ecommerce Win Back Email?
An Ecommerce Win-Back Email is an email marketing communication sent to customers who have previously made purchases from an online store but haven't engaged or made a purchase in a while. The goal of a win-back email is to re-engage these inactive customers, encourage them to return to the store, and make a new purchase. Win-back emails often include personalized content, special offers, and compelling messaging to reignite the customer's interest in the brand and products.
The Ecommerce Win-Back Email should be personalized, empathetic, and focused on rekindling the customer's interest. The email should clearly communicate the special offer, highlight the store's value proposition, and provide a clear call-to-action button for recipients to start shopping. By offering a mix of discount and additional value, such as a gift, you're providing an incentive for customers to return and engage with your store once again.
Features of Mailmodo's eCommerce re-engagement email template
Visually pleasing images showcasing the product.
Monochrome color scheme gives the entire email a minimalistic look.
Clear CTA buttons.
Customer testimonials towards the end help build trust and credibility.
The template is responsive for every screen size.
The template follows all the email accessibility guidelines.
Automatically added a fallback version for email clients who don't support AMP emails.
Collect feedback responses directly in your app by integrating it with Mailmodo, including Zoom, Integromat, Freshsales, Intercom, etc.
Check out all the integration offered by Mailmodo.
How to customize this email template?
Follow these steps to customize these templates:
Click on the 'Use this Template' button.
You will be redirected to Mailmodo's template builder if you already have an account. If you don't have one, you can create one by clicking here.
In the email template builder, you can try different email layouts, add or remove content blocks and blocks, and interactive widgets such as polls, spin the wheel, carousels, etc.
We would recommend selecting from our premade content blocks to save time and effort.
Once you're finished editing, preview the email template on both mobile and desktop. We also let you see how the email will look in AMP-supported email clients.
Then, save the email template so that you can use it for future campaigns.
Check out our help guide to know in detail.
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