Mastering Email Marketing: An Actionable Framework for Crafting Your Strategy

Jeanne Jennings, CEO of Email Optimization Shop, who has spent 21+ years in the email marketing industry, shares best practices on- </br

1. How do you define clear objectives for your email marketing campaigns?
   
2. Why is it important to segment your email audience, and what criteria can you use for segmentation?
   
3. What content should you focus on to create a successful email marketing strategy?
   

Not only that, but until the end, you will also learn some email copywriting tips to increase your opens, CTR, and conversions.