Create an email marketing schedule

What will this help with?

• Plan content in advance for your email campaigns.

• Use emails as a distribution channel for new launches.

How to create an email marketing schedule?

1. Categorize your emails based on use cases and objectives – newsletters, transactional emails, event invites, welcome emails, etc. Also, list down all the events and festivals that you want to send an email campaign.

2. Create a strategy for each type of email depending on the kind of copy and design work required for each email.

3. Write down the dates and times you want to send each campaign.

4. Space out your emails such that you do not over-send. For some businesses, a one-week gap is good for others, a couple or more. This is because different audiences react differently to various frequencies. So, use a frequency that your audience is comfortable with.

Bonus Tips

• If you don't have a hypothesis. around what frequency your audience might like, test various schedules over a few months, and see what gets better engagement.

• Use our Marketing Calendar and Planner to create a schedule around all the marketing and cultural events in 2024. A dynamic planner is available for implementing in different platforms like Notion, Clickup, Airtable, and more.

• Keep your audience in mind at all times. Their interests, preferences, and geographical location will play a role in your final plan.