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Campaign Monitor Vs Klaviyo Comparison (2026)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Campaign Monitor vs Klaviyo, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Campaign Monitor compares with Klaviyo
Here’s a summary and non-biased comparison between Campaign Monitor and Klaviyo on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. | Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only. |
| Automation | Automations have basic email handling cabability along conditions to perform basic email marketing. | Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent. |
| Integration | 290 integrations | 350+ pre-built integrations |
| Transactional emails | Yes | Klaviyo supports transactional emails via metric‑triggered flows |
| Ease of Access | Basic email marketing software with every other requirement but lacks at places where we expect automation triggered from 3rd party. Also, creating email editing capability is low | Email marketing software focused on ecommerce but lacks basic functionalities. |
| Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager. |
| Interactive emails | No | Not available |
| AI features | AI features, including an AI subject line generator and send-time optimisation, to enhance email engagement. | AI-driven segmentation, automated email and SMS content, send-time optimization, and campaign optimization. |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Klaviyo, Campaign Monitor, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | campaignmonitor | klaviyo | Mailmodo |
|---|---|---|---|
| AI Email Automation Assistant | Provides an AI Email Assistant that helps plan campaigns. | Provides an AI email assistant that helps generate email content, but it does not fully automate entire campaigns. | Provides an AI Email Assistant to plan campaigns, create templates, build segments, set automations, and analyze performance |
| Template editor | Can create from scratch or select template from library,Added support to upload/import custom HTML templates | Drag‑and‑drop editor or start from scratch/library template | Can create from scratch or select a pre-built template from the library. Can also use Mailmodo AI to generate email templates. |
| Email Dimensions | Have fixed width of 600 px | Have a fixed width of 600 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 4 layout to select from - Newsletter, Welcome, Annoucements and Update | Yes, built-in layouts | 7 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | Yes, supports universal content blocks |
|
| Ability to save & reuse blocks | Not Applicable | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email bg color options are provided but email padding doesn't exist | Common options like email bg color options are provided. Email border is an add on | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 37 fonts | Total 20 fonts Can add extra fonts | Total 46 fonts
|
| If non-standard font is used | No prompt | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML email with side by side display of desktop and mobile screens | Only HTML email with side by side display of desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing. | Only HTML, supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | Yes |
| Rich text editor | Builder supports WYSIWYG editing for content blocks + HTML for advanced use | Yes | Yes |
| Feature | campaignmonitor | klaviyo | Mailmodo |
|---|---|---|---|
| In-product templates | 120 and growing templates | 160+ email templates | 100+ and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 108 templates | 2035 templates | 300+ templates |
| Feature | campaignmonitor | klaviyo | Mailmodo |
|---|---|---|---|
| AMP email creation | No | Limited, requires manual coding and explicit AMP enablement | Supports AMP email creation with no code WYSIWYG editor. |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | Yes | Yes |
| Customize HTML fallback | Yes | No | Yes |
| Sending AMP emails | No | Yes, but only for accounts with AMP enabled and prerequisites met | Yes |
| Feature | campaignmonitor | klaviyo | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | Limited, only if the AMP email is enabled and manually coded | 25 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | Yes, on request |
| Basic Event invitation | No | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | No |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No | Yes, has website signup forms | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | No | Collects form submission data as contacts | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | No | Yes |
| Step wise forms | No | No | Yes |
| Hidden field | No | Yes | No |
| Form fields | No | 9 field options Also have discount coupon | 15 field options |
| Dropdown | No | Yes | Yes |
| Radio | No | Yes | Yes |
| Checkbox | No | Yes | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | No | Yes | Yes |
| Multiline | No | Yes | Yes |
| Image Link | No | Yes | Structured for case specific |
| Date picker | No | Yes | Yes |
| Time picker | No | Yes | Yes |
| Phone number | No | Yes | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | campaignmonitor | klaviyo | Mailmodo |
|---|---|---|---|
| Triggered/Transactional emails | Yes | No, but possible by automations | Yes |
| Automation Campaigns | Limited | Yes | Yes |
| Bulk Campaigns | Yes | Yes | Yes |
| Feature | campaignmonitor | klaviyo | Mailmodo |
|---|---|---|---|
| Smart AI segmentation | No | Yes | Yes |
| Dynamic segments | Yes | Yes | Yes |
| Static segments | Yes | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | No | Yes |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Manually, CSV import, API, Integrations | File import, copy and paste contact's details | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | campaignmonitor | klaviyo | Mailmodo |
|---|---|---|---|
| End-to-end AI automation | Provides limited AI-assisted features, not end-to-end automation. | Provides limited AI-assisted features. | Yes, Mailmodo’s AI Agents streamline the full email workflow from strategy to journey building for efficient, optimized execution. |
| Journey Advancement | Basic email handling with very limited trigger and automations | Basic email handling with very limited trigger and actions | Offers advanced journey features, AI-enhanced journey features with powerful triggers, conditions, actions, and full webhook support. |
| Drag & drop journey builder | Yes | Yes | Yes |
| Trigger options | 8 trigger options
| 4 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 5 Rules
| 3 Rules
| 9 Rules
|
| Actions | 2 actions Email, Delay | 5 Actions Email, SMS, Update profile property, notification, webhook | 8 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Update Subscription journey, exit journey |
| Limitations | Only one trigger point and limited actions | Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually. | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes | Yes, 10 flows available | Yes |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | campaignmonitor | klaviyo | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, last open time | Yes |
| Clicks | Yes | Yes, last clicked time | Yes |
| CTOR | No | No | Yes |
| Submissions | No | No | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | Yes | No | Yes |
| Device usage | Yes | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | Yes | No | Yes |
| Custom analytics dashboard | Limited, only built-in dashboard | No | No, upcoming |
| Graphical representation | Yes | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | campaignmonitor | klaviyo | Mailmodo |
|---|---|---|---|
| Trial Period | Yes, free trial available | Yes | Free forever plan available |
| Customer support | Email Support, Phone Support, Deliverability support, Help center, Training videos, Email academy | Free plan: email support, Paid plan: email + chat support. | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalised kick-off call and a dedicated onboarding manager for paid plans |
| Account activation | Email verification | Email verification | Email verification |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Dashboard links to help documentation, knowledge-base, and training resources. | Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively |
|
| Feature | campaignmonitor | klaviyo | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes, but complex | Yes | Yes |
| Spam testing | Yes | No | No |
| Integrations | 107 Integrations More details. | 325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations) | 21 integrations More details. |
| Content optimization | No | No | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send and Schedule are two different options | Send and Schedule(at a particular time or over a time period) are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | Yes | Yes |
| Send time optimization | No | No | Yes |
| Product theme | Light theme | Light theme | Light Theme |
| REST API | Yes Has email, campaign and journey level APIs Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
You can create an account for free to try Campaign Monitor and send an email campaign to five contacts. If you exceed the contact limit, you will have to buy the paid plan starting from $9/month, where you can send emails to 500 contacts. For a more affordable alternative, you can consider using Mailmodo.
Campaign Monitor is not HIPAA compliant. Although they’ve signed a Business Associate Agreement (BAA), Campaign Monitor won't allow you to utilize their service to send emails containing Protected Health Information (PHI). If you’re looking for a HIPAA compliant ESP, consider using Mailmodo.
Subscribers have frequently expressed frustration with Campaign Monitor for its high spam rates and occasionally blocked servers. Use Mailmodo if you want a higher deliverability rate. We assist clients with domain warming, stop spammers, and provide advice on increasing deliverability rates.
Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.
Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.
Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.
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