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15 Best Data Management Platform

Are you looking for a Data Management Platform for your business? You have come to the right page. This guide will help you discover the best Data Management Platform and along with a deep dive into their features, pricing, rating, etc.

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What is Data Management Platform?

A data management platform (DMP) is a software solution that centralizes and manages large amounts of data from various sources. With DMPs, businesses can organize, analyze, and utilize their data more efficiently to identify opportunities, understand their target audience and customers, and personalize their marketing strategies. DMPs help companies collect, process, and unify data from multiple channels, such as websites, mobile devices, and social media platforms, to create a more comprehensive view of their customers.

How Data Management Platform work or function?

Data management platforms (DMPs) centralize customer data from various sources and analyze it to create comprehensive customer profiles. DMPs use third-party data and first-party data, including customer interactions and behaviors, to target and optimize advertising campaigns. DMPs help marketers deliver the right message to the right audience at the right time and on the right channel, ultimately improving the effectiveness and efficiency of advertising campaigns.

Benefits of Data Management Platform?

Benefits of Data Management Platform:

  • Helps in organizing, managing, and analyzing large volumes of data efficiently.
  • Provides a centralized platform for data storage and retrieval, making it easy to access and share data across all departments.
  • Enables targeted marketing campaigns and personalized content delivery based on customer data insights.
  • Facilitates data-driven decision-making, resulting in improved business outcomes and higher ROI.
  • Provides real-time data visualization and reporting, allowing for quick identification of opportunities and areas for improvement.

How we curated this list

We conducted extensive research to identify a wide range of software options within each category. This involved exploring online resources, industry publications, software directories, and user reviews. Please note that the pricing and features mentioned here are subject to change. We recommend you to visit the product website for the latest information before making a decision.

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#1

Lotame Spherical Platform

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4.5

Rate here:

Product Description

Spherical by Lotame is a powerful data platform designed to accelerate first-party data for companies, enabling marketers and media owners to increase growth and revenue. Whether you have your own data or need it, Spherical is the next-generation solution you need.

Pros and Cons

  • Lotame's Spherical platform empowers marketers and media owners to drive growth and revenue with actionable customer intelligence, data-informed audiences, and identity-powered activation.
  • Their Data Marketplace provides access to the largest global data marketplace built for a cookieless future, offering off-the-shelf or custom segments from Lotame and leading branded providers.
  • With Lotame's Panorama Identity solutions, marketers can broaden their customer view and extend privacy-first data connectivity across all screens.
  • The benefits of the platform and solutions offered by Lotame are not explicitly mentioned in the passage, requiring the reader to do further research to assess their value.
  • The passage doesn't provide information on the pricing or accessibility of Lotame's services, making it hard to determine if it's affordable for businesses of all sizes.
  • The language used is quite technical and may be difficult for non-technical readers or those unfamiliar with the industry to understand.
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#2

Oracle Data Cloud

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4.4

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Product Description

Oracle offers a comprehensive and fully integrated stack of cloud applications and cloud platform services.

Pros and Cons

  • Oracle Advertising (formerly Oracle Data Cloud) helps advertisers answer the age-old question of whether their ads achieved their objectives or not.
  • They have award-winning Moat products that measure the impact of advertising across video, display, and in-app media.
  • Their Activation service helps customers get the returns they need on their first-party data and advertising spend with data onboarding, curated data assets, and contextual intelligence tools.
  • The passage does not provide a clear outline of the costs involved in using Oracle Advertising services.
  • There is no mention of the extent and quality of customer support services offered by Oracle Advertising.
  • The passage does not explain if there are any limitations or restrictions on the types of ads that can be run on Oracle Advertising.
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#3

Permutive

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4.4

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Product Description

Privacy-safe infrastructure for publishers and advertisers. Book a demo today and learn how to reach full audiences with strong first-party data.

Pros and Cons

  • Permutive prioritizes user privacy and control of first-party data, ensuring a safer and more trustworthy experience for publishers, advertisers, and users.
  • The use of edge technology allows for faster and more efficient processing of data, providing real-time updates for audience understanding and targeting.
  • The platform is built to cater to the next generation of devices, making it a viable and reliable investment in the long term.
  • The passage does not mention the pricing or cost of using the Permutive platform, which may pose a challenge for smaller publishers or advertisers with limited budgets.
  • While the focus on first-party data is beneficial in terms of user trust and privacy, it may limit the reach and insights of campaigns that heavily rely on third-party data.
  • The edge processing approach may also require more technical support and expertise, particularly for companies with less experience in using this technology.
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#4

Adobe Audience Manager

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4.3

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Product Description

Quickly and simply build a personalized website to showcase your creative work with Adobe Portfolio. Now included free with any Creative Cloud subscription.

Pros and Cons

  • Offers advanced audience segmentation based on various data sources.
  • Provides detailed insights and analytics on audience behavior.
  • Integrates with other Adobe Marketing Cloud products for a seamless workflow.
  • Can be expensive for smaller businesses.
  • May require technical expertise to fully utilize all features.
  • Limited customization options for user interface.
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4.2

Rate here:

Product Description

Pros and Cons

  • State-of-the-art end-to-end encryption ensures conversations are kept secure and private.
  • Allows free voice and video calls to anyone globally without the worry of long-distance charges.
  • No ads, affiliate marketers, or creepy tracking ads, ensuring a clean and distraction-free platform.
  • Requires a phone number to sign up for an account, which may not be ideal if you are looking to stay completely anonymous.
  • Cannot be used by those who do not have a smartphone or a mobile data plan.
  • Lacks certain advanced features such as screen sharing, which may be important for some users.
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#6

Nielsen DMP

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4.2

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Product Description

Power your media planning and invest in the channels that matter most with comprehensive data that shows where, when, and how to reach your target audiences.

Pros and Cons

  • Provides various solutions to measure, connect, and engage with audiences, which can help businesses stay ahead of the competition.
  • Offers cross-media measurement solutions for various media types such as TV, streaming, audio, and digital, allowing businesses to understand and optimize their performance across different platforms.
  • Provides competitive intelligence and marketing optimization solutions, helping businesses make informed decisions based on market trends and consumer behavior.
  • There is no specific product or service mentioned in the passage, making it difficult to evaluate the features and benefits of the solution being offered.
  • The passage focuses more on the company's value proposition and mission statement, rather than explaining how its offerings can help businesses achieve their goals.
  • The lack of pricing information or a clear call-to-action may make it challenging for potential customers to determine if Nielsen's solutions are a good fit for their needs.
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#7

Oracle BlueKai Data Management Platform

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4.1

Rate here:

Product Description

Oracle offers a comprehensive and fully integrated stack of cloud applications and cloud platform services.

Pros and Cons

  • Oracle Advertising provides comprehensive cross-channel measurement, which enables advertisers to optimize their media with omnichannel measurement and manage performance across elements of a campaign.
  • Oracle Advertising offers award-winning solutions for brand safety, measurement and analytics, and fraud prevention.
  • Oracle Advertising provides solutions for activating first-party data and advertising spending, customized view of performance, and attribution of campaign success to sales.
  • The product doesn't seem to have a free trial period, so consumers cannot test the product before purchasing.
  • The cost of Oracle Advertising may be higher compared to its competitors in the market due to its comprehensive features.
  • Oracle Advertising may not be suitable for small businesses with limited advertising budgets since it is designed for enterprise-level advertising.
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#8

GS1 US Data Hub

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4.0

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Product Description

GS1 US improves supply chain visibility and cuts inefficiencies with GS1 Standards. It’s a standards organization that brings industry collaboration together.

Pros and Cons

  • GS1's UPC barcodes and GTINs provide retailers and marketplaces with confidence in the uniqueness of products.
  • GS1 Standards offer powerful tools, best practices, and trusted master data foundations to ensure consistent experiences in the supply chain.
  • GS1 US provides expertise and resources to help businesses with UPC barcodes, GTINs, and other aspects of supply chain visibility.
  • The passage is advertising GS1's services, so it may not be an unbiased source of information.
  • The passage does not provide details on pricing for GS1's services.
  • The passage does not offer comparisons to other companies that offer similar services.
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#9

Simpli.fi

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3.9

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Product Description

Simpli.fi, the leader in advertising success, helps 2,000+ agencies & brands maximize their relevance with measurable results.

Pros and Cons

  • Simpli.fi offers a variety of media buying solutions, including programmatic, addressable, connected TV, mobile, video, display, native, audio, social, Google Ads (SEM), and YouTube advertising, giving customers flexibility and options to reach their target audience.
  • The company's Demand-Side Platform (DSP) uses unstructured data to help businesses target relevant audiences with measurable results, which can lead to more effective campaigns and higher ROI.
  • Simpli.fi's all-in-one platform streamlines every step in the workflow, from initial planning to final reporting, which can save businesses time and increase productivity.
  • It is not clear how much the company charges for its services, which may be a drawback for potential customers who are looking for pricing transparency.
  • The company's focus on programmatic advertising may not be suitable for businesses that prefer traditional advertising methods.
  • Simpli.fi's target audience seems to be primarily advertisers and media agencies, which may limit its appeal to businesses in other industries or sectors.
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#10

SurveyCTO

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3.9

Rate here:

Product Description

SurveyCTO is the most reliable, secure, and scalable mobile data collection platform for researchers and professionals working in offline settings.

Pros and Cons

  • Sophisticated workflows, robust quality control features, and real-time visualizations make it easy to collect secure, high-quality data even offline.
  • A single, transparent plan with the flexibility for any kind of research at any scale.
  • Multiple layers of encryption and data redundancy ensure the secure submission of data.
  • It is not clear if the platform can be integrated with other data collection tools or services.
  • The cost of this service is not explicitly stated, which may create uncertainty for users.
  • The learning curve for new users may be steep given the robust features offered.
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#11

SAS/ACCESS® 9.4 Interface to PC Files

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3.8

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Product Description

Pros and Cons

  • Easy data management: SAS/ACCESS® 9.4 Interface to PC Files allows for easy management of data within a PC environment, making it accessible for analysis within SAS.
  • Customizable: Users have the ability to customize the tool to fit their specific data analysis needs.
  • Cost-effective: SAS/ACCESS® 9.4 Interface to PC Files is a cost-effective solution for those looking to manage data from PC files in SAS.
  • Limited functionality: The tool may not have all the advanced features available in other data management tools.
  • Requires some technical expertise: There may be a learning curve for those new to SAS or data management tools in general.
  • Compatibility issues: The tool may not be fully compatible with all PC file formats, making it difficult to manage certain types of data.
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#12

Google Audience Center

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3.7

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Product Description

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

Pros and Cons

  • New advertisers in the United States can take advantage of a current offer to get $500 in ad credit when they spend $500.
  • Google Ads offers a variety of ad formats and tools, including search, display, shopping, video, and app ads which allows businesses to reach their target audience across multiple channels.
  • Google Ads provides AI-powered solutions like conversion tracking, audience insights, and budget-optimizing automation that can enhance campaign performance and results.
  • The promotional offer is only available to new advertisers and only applies to those with billing addresses in the United States.
  • The credit expires within 60 days after it is applied, and any additional advertising costs will be charged to the advertiser's form of payment.
  • The terms and conditions of the credit offer may be subject to change, and eligibility checks may affect whether the credit is applied to an advertiser's account.
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#13

Roku OneView (formerly Dataxu)

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3.7

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Product Description

Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.

Pros and Cons

  • Roku OneView enables advertisers to reach a highly engaged audience across both OTT and linear TV.
  • The platform offers advanced targeting capabilities and real-time optimization to help advertisers improve their campaign performance.
  • Roku OneView provides a comprehensive view of the entire ad campaign, including reach, frequency, and performance metrics.
  • The platform may be too complex for small businesses and may require guidance from an expert.
  • Roku OneView is only available in select markets and may not offer full coverage for some advertisers.
  • Advertisers may face increased competition due to the popularity of the platform, leading to higher ad costs.
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#14

MediaMath TerminalOne Marketing OS™

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3.6

Rate here:

Product Description

We deliver the most responsive, accountable and performant digital advertising technology for brands to buy addressable media.

Pros and Cons

  • Enhanced platform: The MediaMath platform is designed to empower brands and agencies to take control of their marketing and deliver efficient and effective omnichannel campaigns.
  • CTV Offering: MediaMath's CTV advertising solution enables brands to connect with customers across all screens with data-driven audience targeting.
  • Flexible Identity: The company's flexible identity solution allows brands to activate and scale data with the world's most flexible identity graph, thus connecting with consumers through consent-based, cross-device identifiers.
  • Limited information: The passage has limited information about the product, leaving the reader with a few details for making a decision.
  • No pricing information provided: The passage lacks any pricing information, which might affect the decision of potential customers looking for a cost-effective solution.
  • Technical jargon: The passage uses technical jargon that might be difficult for some readers to understand, which might create confusion about the product's features and capabilities.
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#15

OnAudience.com - Data Management Platform

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3.5

Rate here:

Product Description

OnAudience.com is a provider of high-quality audience segments and provides data enrichment services, as well as a Data Management Platform (DMP) for advertisers and publishers.

Pros and Cons

  • OnAudience provides high-quality and custom audience segments for digital advertisers.
  • The company offers data enrichment solutions, allowing users to enrich their audience data with valuable insights.
  • OnAudience's cookieless ID matching system uses a vast database of user profiles, making it easier for advertisers to reach the right audiences with relevant content.
  • The pricing of OnAudience's products and services is not mentioned in the provided passage.
  • It is unclear whether OnAudience supports small businesses or only caters to large corporations and enterprises.
  • The passage does not mention any customer support features offered by OnAudience.

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Frequently asked
questions

The best DMP software depends on your business needs. Popular options include Oracle Bluekai, Adobe Audience Manager, and Lotame. Evaluate features, data sources, data visualization, pricing, and integration capabilities to find the software that aligns with your data management goals.

DMP software provides numerous benefits, including centralizing data from various sources & systems into a single platform, allowing for audience insights, segmentation, activation, and personalization. It helps optimize ad targeting, increase conversion rates, reduce ad waste, and improve ROI.

The common use of Data Management Platform (DMP) software is to collect, organize, and analyze large amounts of audience data from multiple sources. It enables businesses to create targeted audience segments, optimize advertising campaigns, and improve customer experiences. It also provides features for data integration, audience insights, and performance measurement to make informed decisions.

When choosing a data management platform (DMP) software, consider features such as data collection, audience segmentation, real-time targeting, analytics, integrations with other platforms, and customer support. These features will help you effectively manage and optimize your data-driven marketing campaigns.

Data management platform (DMP) software is used across various industries, including e-commerce, retail, B2B services, travel and hospitality, media and entertainment, nonprofit organizations, and more. It is a versatile tool that helps businesses of all sizes and sectors to collect, manage, and analyze their data for targeted advertising and audience insights.

The cost of data management platform (DMP) software varies based on provider, features, and data volume. It can range from free plans with basic features to monthly subscriptions starting at $1,000 to $30,000 or more, depending on the complexity and level of service required.

Yes, there are several free data management platform (DMP) software tools available. Some popular options include Apache Unomi, Tealium AudienceStream, and Segment. However, these free plans often have limitations on features, data storage, and integrations. It is important to consider your specific needs before choosing a DMP tool.

Data management platform (DMP) software requires a higher level of technical expertise than most email marketing tools. Users need to understand data integration, audience segmentation, and third-party data management. Advanced skills in programming, CRM systems, and data analysis are recommended. Assistance from support resources may be necessary.

How to use this page to find the right software

Identify your needs and requirements from the software. Consider factors like functionality, features, platform compatibility, budget, and any specific industry or personal preferences.

Based on your needs, prioritize the features or functionalities that are essential for your software.

Explore the website link of each software to gather more detailed information about it.

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Discuss you software needs in our community of experts. Join Marketing Tribe ->

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