Learn Conversion Rate Optimization

A focused course built to help you analyze user behaviour and improve conversion performance.

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Key outcomes from this course
01
Clear understanding of how conversion rate optimization can improve sales across ecommerce
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02
Know how to set up automated flows so visitors can easily convert.
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03
Ability to set up experiments that increase the chances of conversion
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Course curriculum
Retention and Purchase
  • Checkout Abandoned
  • Cart Abandoned
  • Browse Abandoned
  • Repeat Purchases
  • Review + Feedback
  • Back in Stock
Acquisition Capture
  • Sales/Discount Coupons
  • Web/App Notifications
  • Ecommerce Popups/Banners
  • Web/Inline Forms
  • Ecommerce Chatbots
  • Ecommerce Newsletters
  • Webinars
Demand gen
  • Performance Marketing
  • Social Ads
  • Search Ads
  • Retargeting Ads
  • Ecommerce SEO
  • Influencer Marketing
  • Partnerships
  • Product Page Conversion

In association with Samar Owais

Samar Owais

Meet Samar Owais

Email Strategist and Conversion Copywriter

Samar is an email conversion strategist for SaaS and eCommerce brands. She helps companies like Hubspot, Drip, and Pinterest as well as numerous e-commerce brands increase conversions, reduce churn, and fix the money-leaking gaps in their emails.

Worked with companies like

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Samar is an email conversion strategist for SaaS and eCommerce brands. She helps companies like Hubspot, Drip, and Pinterest as well as numerous e-commerce brands increase conversions, reduce churn, and fix the money-leaking gaps in their emails.

Worked with companies like

companycompanycompanycompany

Here’s what people felt about the course

“It looks like an amazing resource for businesses ready to take their product to the next level.”

Usama Ejaz

Usama Ejaz

Founder at SocialBlu

“Enjoyed reading what goes behind your Product Hunt launches. Kudos to you for curating a great toolkit for future makers.”

Doga Dogan

Doga Dogan

UX Designer at Unserspots

“I like how everything is compiled neatly under different sections and is to the point.”

Nishchal Joshi

Nishchal Joshi

Marketing Manager at AiTrillion

Frequently asked questions

Everything you need to know about the course

This course is ideal for ecommerce founders, marketers, and growth professionals who want to improve conversion rates and drive more revenue from existing traffic. It's also valuable for anyone responsible for customer acquisition, retention, or lifecycle marketing.

No prior experience is required. The course is structured to help beginners understand the fundamentals while still offering practical insights that more experienced marketers can apply immediately.

The course covers email marketing in a practical, conversion-focused way. You'll learn how to set up key flows like abandoned cart, browse abandonment, and repeat purchase campaigns, along with strategies for newsletters that drive engagement and sales.

Yes, the course walks through how to use popups, banners, and inline forms to capture leads without disrupting the user experience. It also covers when to trigger them, what messaging works best, and how to turn captured leads into paying customers.

Enter with a conversion problem. Exit with a winning CRO plan.

Learn practical CRO strategies with actionable lessons

Build better experiments and optimize conversion journeys

Turn insights into a repeatable growth playbook

Experience practical ecommerce conversion learning with CRO School

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