Learn Conversion Rate Optimization
A focused course built to help you analyze user behaviour and improve conversion performance.




- Checkout Abandoned
- Cart Abandoned
- Browse Abandoned
- Repeat Purchases
- Review + Feedback
- Back in Stock
- Sales/Discount Coupons
- Web/App Notifications
- Ecommerce Popups/Banners
- Web/Inline Forms
- Ecommerce Chatbots
- Ecommerce Newsletters
- Webinars
- Performance Marketing
- Social Ads
- Search Ads
- Retargeting Ads
- Ecommerce SEO
- Influencer Marketing
- Partnerships
- Product Page Conversion
In association with Samar Owais
Samar is an email conversion strategist for SaaS and eCommerce brands. She helps companies like Hubspot, Drip, and Pinterest as well as numerous e-commerce brands increase conversions, reduce churn, and fix the money-leaking gaps in their emails.
Worked with companies like
Here’s what people felt about the course
“It looks like an amazing resource for businesses ready to take their product to the next level.”
“Enjoyed reading what goes behind your Product Hunt launches. Kudos to you for curating a great toolkit for future makers.”
“I like how everything is compiled neatly under different sections and is to the point.”
Frequently asked questions
Everything you need to know about the course
This course is ideal for ecommerce founders, marketers, and growth professionals who want to improve conversion rates and drive more revenue from existing traffic. It's also valuable for anyone responsible for customer acquisition, retention, or lifecycle marketing.
No prior experience is required. The course is structured to help beginners understand the fundamentals while still offering practical insights that more experienced marketers can apply immediately.
The course covers email marketing in a practical, conversion-focused way. You'll learn how to set up key flows like abandoned cart, browse abandonment, and repeat purchase campaigns, along with strategies for newsletters that drive engagement and sales.
Yes, the course walks through how to use popups, banners, and inline forms to capture leads without disrupting the user experience. It also covers when to trigger them, what messaging works best, and how to turn captured leads into paying customers.
Enter with a conversion problem. Exit with a winning CRO plan.
Learn practical CRO strategies with actionable lessons
Build better experiments and optimize conversion journeys
Turn insights into a repeatable growth playbook
Experience practical ecommerce conversion learning with CRO School
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