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22 Best Shopify Email Marketing Apps

Are you looking for Shopify email marketing apps for your business? You have come to the right page. This guide will help you discover the best Shopify email marketing apps and along with a deep dive into their features, pricing, rating, etc.

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What are Shopify email marketing apps?

Shopify email marketing app is a tool that helps online businesses send promotional emails to their customers. It allows businesses to create and send personalized emails, track their performance, and engage with customers through targeted marketing campaigns.

How do Shopify email marketing apps work or function?

The Shopify email marketing app allows users to create and send targeted email campaigns to their customers. It provides features such as customizable email templates, segmentation options, and automation tools. Users can track the performance of their campaigns through analytics and reports. The app integrates with the Shopify platform, allowing users to easily import customer data and manage their email marketing efforts within one platform.

Benefits of Shopify email marketing apps

  • Increased customer engagement: Shopify's email marketing app allows you to easily create and send personalized emails to your customers, helping you build stronger relationships and increase engagement with your brand.

  • Boosted sales and revenue: With targeted email campaigns, you can promote your products, offer exclusive discounts, and drive more sales. The app's analytics also provide valuable insights to optimize your marketing strategies and maximize revenue.

  • Time and cost efficiency: Shopify's email marketing app automates various tasks, such as sending welcome emails, abandoned cart reminders, and order confirmations. This saves you time and effort, allowing you to focus on other aspects of your business.

  • Seamless integration: As a built-in feature of Shopify, the email marketing app seamlessly integrates with your online store, ensuring a smooth and hassle-free experience for managing your email campaigns and customer data.

How we curated this list

We conducted extensive research to identify a wide range of software options within each category. This involved exploring online resources, industry publications, software directories, and user reviews. Please note that the pricing and features mentioned here are subject to change. We recommend you to visit the product website for the latest information before making a decision.

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#1

Mailmodo

Developer: Mailmodo

Product Description

Mailmodo is a complete email marketing platform that drives sales with interactive, actionable emails. It enables you to grow your Shopify revenue in half the time with email gamification, prebuilt automation, and smart segmentation, powered by Mailmodo AI.

Pros and Cons

  • Gamify emails with interactivity to boost purchase, reviews, etc. inside email
  • Set up automations with pre built flows & segments based on Shopify data
  • Scale email campaigns with AI-powered email editor
  • Design responsive emails in minutes
  • Track and analyze revenue driven by email campaigns
  • Integration with certain third-party apps may be limited.
  • The app may not be suitable for businesses with complex email marketing needs.
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#2

Triggered Emails by Swym

Developer: Swym Corporation

Product Description

An email marketing app for Shopify stores that creates professional emails, automates workflows, and tracks performance.

Pros and Cons

  • Easy to use and user-friendly interface
  • Offers a wide range of customizable email templates
  • Provides automated email marketing campaigns
  • Integrates seamlessly with Shopify stores
  • Limited customization options for email templates.
  • Some users may find the pricing plans to be on the higher side.
  • Integration with other email marketing platforms may be limited.
  • The app may lack advanced automation features compared to other email marketing apps.
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#3

BayEngage: Email Marketing

Developer: TargetBay, Inc

Product Description

BayEngage is a Shopify app that automates personalized email marketing campaigns with features like abandoned cart recovery and A/B testing.

Pros and Cons

  • Easy to use and user-friendly interface
  • Offers a wide range of marketing automation features
  • Provides personalized and targeted email campaigns
  • Allows for seamless integration with Shopify stores
  • Limited customization options for email templates.
  • Some users may find the pricing plans to be on the higher side.
  • Integration with certain third-party apps may be limited.
  • The app may require some technical knowledge to fully utilize its features.
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#4

OrderlyEmails

Developer: FORSBERG+two ApS

Product Description

Enhance your e-commerce email marketing with customizable templates and automated campaigns using Email Templates Shopify app.

Pros and Cons

  • Wide variety of professionally designed email templates to choose from
  • Easy customization options to match the branding of your store
  • Ability to preview and test emails before sending them out
  • Integration with popular email marketing platforms for seamless email campaigns
  • Limited customization options for email templates.
  • Some users may find the app's interface confusing or overwhelming.
  • The app lacks advanced automation features for email campaigns.
  • Certain features may require additional payment or subscription.
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#5

Seguno: Email Marketing

Developer: Seguno

Product Description

Seguno is a Shopify email marketing app that boosts sales and customer engagement with automated campaigns, customizable templates, and advanced targeting options.

Pros and Cons

  • Easy to use and user-friendly interface
  • Provides a wide range of email marketing templates
  • Offers automated email campaigns and follow-ups
  • Integrates seamlessly with Shopify stores
  • Limited customization options for email templates
  • Some users may find the pricing plans to be expensive
  • Integration with other email marketing platforms may be limited
  • The app may not be suitable for businesses with complex email marketing needs
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#6

SmartrMail Email Marketing

Developer: SmartrMail

Product Description

SmartrMail is a Shopify email marketing app that boosts sales and engagement with automated campaigns and personalized recommendations.

Pros and Cons

  • Easy to use interface for creating and sending email campaigns
  • Offers personalized product recommendations to increase sales
  • Provides detailed analytics and reports to track the success of email campaigns
  • Integrates seamlessly with Shopify for a smooth and efficient email marketing experience
  • Limited customization options for email templates.
  • Some users have reported occasional glitches or bugs.
  • The pricing plans may be expensive for small businesses with limited budgets.
  • Integration with certain third-party apps may be limited.
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#7

AC Email Marketing Automation

Developer: ActiveCampaign

Product Description

ActiveCampaign is a powerful marketing automation platform with email marketing, CRM, SMS marketing, and advanced analytics capabilities.

Pros and Cons

  • Seamless integration with Shopify platform
  • Advanced automation features for targeted marketing campaigns
  • Robust email marketing capabilities with customizable templates
  • Comprehensive customer segmentation options for personalized messaging
  • Limited integration options with other platforms.
  • Steep learning curve for beginners.
  • Some users have reported occasional glitches and bugs.
  • Higher pricing plans may be expensive for small businesses.
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#8

Privy

Developer: Privy Operations

Product Description

Privy is a marketing platform that boosts email lists and sales with pop-ups, automated campaigns, and detailed analytics.

Pros and Cons

  • Privy offers a wide range of customizable pop-ups and forms to capture email addresses and grow your email list.
  • The app provides advanced targeting options, allowing you to display pop-ups based on visitor behavior, location, referral source, and more.
  • Privy integrates seamlessly with popular email marketing platforms, making it easy to sync your email list and automate email campaigns.
  • The app offers a variety of pre-designed templates and a drag-and-drop editor, making it simple to create professional-looking pop-ups and forms without any coding skills.
  • Limited customization options for pop-ups and email templates.
  • Some users have reported occasional glitches and technical issues.
  • The free version has limited features and functionality.
  • The app may not be suitable for businesses with complex marketing automation needs.
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#9

Marsello

Developer: Marsello

Product Description

Marsello is a Shopify app that boosts customer loyalty and sales with a loyalty program, email marketing, targeting, and integrations.

Pros and Cons

  • Marsello is a comprehensive marketing automation app for Shopify stores.
  • It offers a wide range of features, including email marketing, loyalty programs, and personalized recommendations.
  • The app integrates seamlessly with Shopify, making it easy to set up and use.
  • Marsello provides detailed analytics and reporting, allowing store owners to track the success of their marketing campaigns.
  • Limited customization options for loyalty programs and email templates.
  • Some users have reported difficulties with integrating the app with their existing Shopify store.
  • The app's pricing structure may be expensive for small businesses with limited budgets.
  • The reporting and analytics features could be more comprehensive and provide more detailed insights.
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#10

Remarkety ‑ Email, SMS, Social

Developer: Namogoo Technologies, Inc

Product Description

Remarkety for Shopify is a marketing automation platform that boosts sales and customer engagement with email campaigns, personalized recommendations, and more.

Pros and Cons

  • Remarkety for Shopify is a powerful marketing automation app that helps online businesses increase sales and customer engagement.
  • The app offers a wide range of features, including email marketing, SMS marketing, push notifications, and more, allowing businesses to reach their customers through multiple channels.
  • Remarkety's advanced segmentation and targeting capabilities enable businesses to send personalized and relevant messages to their customers, increasing the chances of conversion.
  • The app provides detailed analytics and reporting, allowing businesses to track the performance of their marketing campaigns and make data-driven decisions to optimize their strategies.
  • Limited customization options for email templates.
  • Some users have reported occasional glitches and bugs.
  • The pricing plans may be expensive for small businesses.
  • Integration with other marketing tools may be limited.
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#11

AWeber Email by Combidesk

Developer: Combidesk

Product Description

AWeber is an email marketing app for Shopify that automates campaigns, segments subscribers, and analyzes performance.

Pros and Cons

  • Easy integration with Shopify platform
  • Provides a wide range of email marketing features
  • Offers customizable email templates
  • Allows for automated email campaigns
  • Limited integration options with other platforms and apps.
  • Some users may find the pricing plans to be on the higher side.
  • The user interface can be overwhelming for beginners.
  • The automation features may not be as advanced compared to other email marketing apps.
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#12

Omnisend Email Marketing & SMS

Developer: Omnisend

Product Description

Omnisend is an email marketing automation platform for Shopify stores that creates personalized campaigns, automates workflows, and increases sales.

Pros and Cons

  • Omnisend offers a wide range of email marketing automation features, allowing businesses to easily create and send personalized email campaigns.
  • The app provides a user-friendly interface and drag-and-drop editor, making it easy for users to design visually appealing emails without any coding knowledge.
  • Omnisend offers advanced segmentation options, enabling businesses to target specific customer groups with tailored messages, increasing the effectiveness of their email marketing campaigns.
  • The app integrates with various ecommerce platforms, including Shopify, making it seamless for businesses to sync their customer data and automate their email marketing efforts.
  • Limited customization options for email templates.
  • Some users have reported occasional glitches and technical issues.
  • The pricing plans may be expensive for small businesses with limited budgets.
  • The app lacks advanced segmentation features for more targeted marketing campaigns.
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#13

CM Commerce Email Marketing

Developer: CMC Campaign Monitor

Product Description

CM Commerce is a Shopify email marketing app that boosts sales and customer loyalty with automated campaigns, reviews, cart recovery, segmentation, and personalized templates.

Pros and Cons

  • Easy integration with Shopify platform
  • Provides a seamless mobile shopping experience for customers
  • Offers customizable push notifications to engage with customers
  • Allows for personalized product recommendations to increase sales
  • Limited customization options for the app's design and layout.
  • Some users may find the pricing plans to be on the higher side.
  • The app may not be suitable for businesses with complex product catalogs.
  • Integration with certain third-party apps and platforms may be limited.
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#14

Klaviyo: Email Marketing & SMS

Developer: Klaviyo

Product Description

Klaviyo is the ultimate email marketing platform for Shopify stores. It boosts sales and engagement with automated campaigns, personalized content, and advanced analytics.

Pros and Cons

  • Easy to use and user-friendly interface
  • Offers a wide range of email marketing features and tools
  • Provides advanced segmentation and targeting options
  • Integrates seamlessly with Shopify for efficient e-commerce marketing.
  • Limited customization options for email templates.
  • Steep learning curve for beginners.
  • Some users have reported occasional glitches or technical issues.
  • Higher pricing plans may be expensive for small businesses.
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#15

Drip

Product Description

Drip is a powerful email marketing automation tool for Shopify stores, boosting customer engagement and driving sales with personalized campaigns, behavioral tracking, and more.

Pros and Cons

  • Drip offers a wide range of email marketing automation features, allowing businesses to easily create and send personalized emails to their customers.
  • The app provides advanced segmentation capabilities, enabling businesses to target specific customer groups with tailored messages and offers.
  • Drip integrates seamlessly with Shopify, making it easy to sync customer data and track customer behavior for more effective email campaigns.
  • Drip offers a visual email builder with a drag-and-drop interface, making it simple for businesses to create professional-looking emails without any coding knowledge.
  • Limited integration options with other platforms and apps.
  • Steep learning curve for beginners due to complex features and settings.
  • Some users have reported occasional glitches and technical issues.
  • Higher pricing plans may not be cost-effective for small businesses with limited budgets.
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#16

Retainful

Developer: Retainful

Product Description

Retainful is a Shopify app that helps recover abandoned carts and increase customer retention through automated emails, personalized discounts, referral programs, and analytics.

Pros and Cons

  • Retainful is a powerful app that helps Shopify store owners recover abandoned carts and increase sales.
  • It offers a user-friendly interface and easy setup process, making it accessible for all types of users.
  • The app provides customizable email templates, allowing store owners to create personalized and engaging cart recovery emails.
  • Retainful offers a unique feature called "Next Order Coupons," which incentivizes customers to make repeat purchases by offering them exclusive discounts.
  • Limited customization options for email templates.
  • No option to schedule automatic follow-up emails.
  • Some users may find the pricing plans slightly expensive.
  • Integration with other marketing tools may be limited.
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#17

Springbot Marketing Automation

Developer: Springbot

Product Description

Springbot is a marketing automation platform for Shopify stores, driving revenue and increasing customer engagement through email campaigns, social media advertising, and personalized recommendations.

Pros and Cons

  • Springbot offers a comprehensive suite of marketing automation tools for Shopify stores.
  • It provides personalized email marketing campaigns to engage customers and drive sales.
  • The app offers advanced segmentation capabilities to target specific customer groups with tailored messages.
  • Springbot integrates with various social media platforms, allowing users to easily manage and track their social media marketing efforts.
  • Limited customization options for email templates.
  • Some users may find the pricing plans to be on the higher side.
  • Integration with certain third-party apps may be limited.
  • The learning curve for beginners may be steep.
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#18

MailerLite Email Marketing

Developer: MailerLite

Product Description

MailerLite is a Shopify email marketing app with drag-and-drop editing, automation, landing pages, pop-ups, segmentation, A/B testing, and analytics.

Pros and Cons

  • Easy to use interface for creating and managing email campaigns
  • Offers a wide range of customizable email templates
  • Provides advanced segmentation and targeting options for better audience engagement
  • Integrates seamlessly with Shopify for efficient email marketing and automation
  • Limited automation features compared to other email marketing apps.
  • Some users have reported occasional glitches and technical issues.
  • The interface can be overwhelming for beginners due to the abundance of options and settings.
  • The pricing plans may not be suitable for small businesses with a limited budget.
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#19

Hive.co: Email Marketing

Product Description

Hive is a powerful project management tool for Shopify merchants, streamlining workflow and increasing productivity with centralized task management, automation, real-time communication, and integration with popular Shopify apps.

Pros and Cons

  • Easy to use and navigate interface
  • Provides a wide range of marketing automation features
  • Offers personalized email campaigns and customer segmentation
  • Integrates seamlessly with Shopify for a smooth user experience
  • Limited customization options for email templates.
  • Some users have reported occasional glitches and bugs.
  • The app's pricing plans may be expensive for small businesses.
  • Integration with certain third-party apps and platforms may be limited.
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#20

Mailchimp

Developer: Mailchimp

Product Description

Mailchimp is a platform that allows you to automate and personalize marketing campaigns with targeted emails. It also offers Shopify integration, detailed analytics, customizable templates, and A/B testing.

Pros and Cons

  • Seamless integration with Shopify platform
  • Easy to use and navigate interface
  • Robust email marketing features and automation options
  • Detailed analytics and reporting capabilities
  • Limited customization options for email templates.
  • Some users have reported difficulties with integrating the app with their existing Shopify store.
  • The free plan has limited features and is only suitable for small businesses with a small subscriber list.
  • The app's interface can be overwhelming for beginners, requiring a learning curve to navigate effectively.
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#21

GetResponse

Developer: Combidesk

Product Description

GetResponse is an all-in-one email marketing and automation platform that offers features like landing pages, webinars, and CRM integration.

Pros and Cons

  • Seamless integration with Shopify platform
  • Automated email marketing campaigns
  • Advanced segmentation and personalization features
  • Comprehensive analytics and reporting capabilities
  • Limited customization options for email templates.
  • Some users have reported difficulties with the integration process.
  • The pricing plans can be expensive for small businesses.
  • The reporting and analytics features may not be as robust as other email marketing platforms.
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#22

Sendinblue

Developer: Brevo (formerly Sendinblue)

Product Description

Sendinblue is an all-in-one marketing platform for businesses to grow through email and SMS campaigns, with features like automation and real-time analytics.

Pros and Cons

  • Easy to use and user-friendly interface
  • Offers a wide range of email marketing features
  • Provides advanced automation and segmentation options
  • Integrates seamlessly with Shopify for efficient marketing campaigns
  • Limited customization options for email templates.
  • Some users have reported occasional glitches or bugs.
  • The user interface can be overwhelming for beginners.
  • The pricing plans may not be suitable for small businesses with limited budgets.

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Frequently asked
questions

Using a Shopify email marketing app can help businesses automate email campaigns, segment their audience, track performance metrics, and increase customer engagement and sales.

Klaviyo is widely regarded as one of the best Shopify email marketing apps for automation. It offers advanced segmentation, personalized product recommendations, and automated flows to target customers at every stage of the buyer's journey.

Yes, most Shopify email marketing apps offer integrations with popular marketing tools like Facebook Ads, Google Ads, and CRM platforms. This allows businesses to create cohesive marketing campaigns across multiple channels.

Yes, many Shopify email marketing apps provide a wide range of pre-designed email templates that can be customized to match a business's branding. Privy and Omnisend are examples of apps with extensive template libraries.

Yes, most Shopify email marketing apps offer analytics and reporting features to track email open rates, click-through rates, conversion rates, and revenue generated from email campaigns. This data helps businesses optimize their email marketing strategies.

How to use this page to find the right software

Identify your needs and requirements from the software. Consider factors like functionality, features, platform compatibility, budget, and any specific industry or personal preferences.

Based on your needs, prioritize the features or functionalities that are essential for your software.

Explore the website link of each software to gather more detailed information about it.

Still not sure?

Discuss you software needs in our community of experts. Join Marketing Tribe ->

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