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AMP EmailsLeverage interactive AMP emails for higher in-mail conversions
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Contact ManagementTarget emails better with advanced contact management
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Conduct SurveyRazorpay gets 257% higher survey reponses
Get ReviewsInterviewvector gets 45% higher reviews
Collect FeedbackAllRound gets 28% higher feedback responses
Book MeetingHobSpace gets 20% higher demo signups
Event RegistrationMudrex gets 280% more webinar signups
Gamify EmailsDrive engagement with games inside email
Recover CartsTraya gets 15% cart recovery rate
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Apps inside Email
20 Best Shopify Marketing Automation Apps
Are you looking for Shopify marketing automation apps for your business? You have come to the right page. This guide will help you discover the best Shopify marketing automation apps and along with a deep dive into their features, pricing, rating, etc.
What are Shopify marketing automation apps?
A Shopify marketing automation app is a tool that helps online store owners automate their marketing tasks. It can send personalized emails to customers, create targeted advertising campaigns, and track customer behavior. This saves time and helps businesses reach their customers more effectively.
How do Shopify marketing automation apps work or function?
Shopify marketing automation apps automate various marketing tasks on the Shopify platform. They use triggers and actions to perform actions like sending personalized emails, creating targeted ads, and managing social media campaigns. These apps analyze customer behavior, segment audiences, and send automated messages based on predefined rules. By streamlining marketing processes, they help businesses save time and effort while improving customer engagement and driving sales.
Benefits of Shopify marketing automation apps
Increased efficiency: A Shopify marketing automation app can streamline your marketing efforts by automating repetitive tasks such as email campaigns, social media posts, and customer segmentation. This saves you time and allows you to focus on other important aspects of your business.
Personalized customer experience: With automation, you can create personalized marketing campaigns based on customer behavior and preferences. This helps to build stronger relationships with your customers and increases the chances of repeat purchases.
Improved targeting and segmentation: The app allows you to segment your customer base based on various criteria such as purchase history, demographics, and browsing behavior. This enables you to send targeted messages to specific customer groups, resulting in higher conversion rates.
Data-driven decision making: By tracking and analyzing customer data, the app provides valuable insights into your marketing efforts. This allows you to make data-driven decisions and optimize your campaigns for better results.
How we curated this list
We conducted extensive research to identify a wide range of software options within each category. This involved exploring online resources, industry publications, software directories, and user reviews. Please note that the pricing and features mentioned here are subject to change. We recommend you to visit the product website for the latest information before making a decision.
Mailmodo
Developer: Mailmodo
Product Description
Mailmodo is a complete email marketing platform that drives sales with interactive, actionable emails. It enables you to grow your Shopify revenue in half the time with email gamification, prebuilt automation, and smart segmentation, powered by Mailmodo AI.
Pros and Cons
- Gamify emails with interactivity to boost purchase, reviews, etc. inside email
- Set up automations with pre built flows & segments based on Shopify data
- Scale email campaigns with AI-powered email editor
- Design responsive emails in minutes
- Track and analyze revenue driven by email campaigns
- Integration with certain third-party apps may be limited.
- The app may not be suitable for businesses with complex email marketing needs.
PushOwl Web Push Notifications
Developer: PushOwl
Product Description
PushOwl is a Shopify app that sends personalized push notifications, including abandoned cart recovery and product recommendations.
Pros and Cons
- PushOwl allows businesses to send push notifications to their customers, increasing engagement and driving more sales.
- The app offers a user-friendly interface, making it easy for businesses to set up and manage their push notification campaigns.
- PushOwl provides advanced targeting options, allowing businesses to send personalized notifications based on customer behavior and preferences.
- The app offers real-time analytics and reporting, giving businesses valuable insights into the effectiveness of their push notification campaigns.
- Limited customization options for push notifications.
- Some users may find the pricing plans to be expensive.
- The app may not be suitable for businesses with a small customer base.
- The interface can be overwhelming for beginners.
PostPilot Postcard Marketing
Developer: PostPilot
Product Description
PostPilot is a Shopify app that automates personalized post-purchase email campaigns, increasing customer engagement and loyalty.
Pros and Cons
- Easy to use interface for creating and sending personalized postcards to customers
- Offers a variety of customizable templates and designs to choose from
- Provides the ability to schedule postcards to be sent at specific times or triggered by certain events
- Integrates seamlessly with Shopify, allowing for automatic syncing of customer data and order information.
- Limited customization options for email templates.
- No integration with other popular email marketing platforms.
- Some users have reported occasional glitches and technical issues.
- The pricing structure may not be suitable for small businesses with limited budgets.
Postscript SMS Marketing
Developer: Postscript
Product Description
Postscript is a Shopify app that automates SMS campaigns, segments customers, sends personalized messages, captures phone numbers, and tracks campaign performance.
Pros and Cons
- Easy to use and set up
- Allows for personalized and targeted SMS marketing campaigns
- Provides real-time analytics and reporting
- Integrates seamlessly with Shopify platform
- Limited integration options with other marketing platforms.
- No built-in analytics or reporting features.
- Higher pricing plans may be expensive for small businesses.
- Some users may find the interface slightly complex to navigate initially.
SMSBump
Developer: SMSBump Ltd
Product Description
SMSBump is a Shopify app that automates personalized SMS marketing campaigns, recovers abandoned carts, and increases customer engagement.
Pros and Cons
- Easy to use and user-friendly interface
- Offers a wide range of SMS marketing features
- Provides customizable templates for personalized messages
- Allows for automated SMS campaigns for efficient marketing
- Limited customization options for SMS templates.
- No option to schedule recurring SMS campaigns.
- Some users have reported occasional delays in SMS delivery.
- The app lacks integration with popular social media platforms for cross-channel marketing.
Consistent Cart ‑ Abandon Cart
Developer: CartKit
Product Description
Consistent Cart is a Shopify app that reduces cart abandonment by syncing customer carts and sending reminders.
Pros and Cons
- Increases conversion rates by reducing cart abandonment
- Provides a seamless shopping experience across multiple devices
- Automatically syncs customer carts across different platforms
- Easy to install and use with no coding required
- Limited customization options for the appearance of the cart widget.
- Some users have reported occasional syncing issues between devices.
- The app may not be compatible with certain themes or plugins.
- The free version of the app has limited features and requires an upgrade for full functionality.
Justuno
Developer: Justuno
Product Description
Justuno Social Email Leads is a Shopify app that captures email leads through social media with customizable pop-ups and A/B testing.
Pros and Cons
- Easy to use and user-friendly interface
- Offers a variety of customizable templates for pop-ups and email capture forms
- Integrates seamlessly with popular email marketing platforms
- Provides detailed analytics and reporting to track the success of email campaigns
- Limited customization options for pop-ups and forms.
- Some users may find the pricing plans to be on the higher side.
- Integration with certain email marketing platforms may require additional setup.
- The app may not be suitable for businesses with complex lead generation requirements.
Tidio Live Chat
Developer: TIDIO LLC
Product Description
Tidio Chat is a live chat app for Shopify stores, offering real-time communication and automated messages for businesses.
Pros and Cons
- Easy to install and set up on Shopify store
- Provides real-time chat support for customers
- Offers customizable chat widget to match store's branding
- Allows for automated responses and chatbots to handle customer inquiries
- Limited customization options for the chat widget's appearance and design.
- The free version of the app has limited features and functionality.
- Some users have reported occasional glitches and technical issues with the app.
- The app's pricing plans can be expensive for small businesses with limited budgets.
AC Email Marketing Automation
Developer: ActiveCampaign
Product Description
ActiveCampaign is a powerful marketing automation platform with email marketing, CRM, SMS marketing, and advanced analytics capabilities.
Pros and Cons
- Seamless integration with Shopify platform
- Advanced automation features for targeted marketing campaigns
- Robust email marketing capabilities with customizable templates
- Comprehensive customer segmentation options for personalized messaging
- Limited integration options with other platforms.
- Steep learning curve for beginners.
- Some users have reported occasional glitches and bugs.
- Higher pricing plans may be expensive for small businesses.
Privy
Developer: Privy Operations
Product Description
Privy is a marketing platform that boosts email lists and sales with pop-ups, automated campaigns, and detailed analytics.
Pros and Cons
- Privy offers a wide range of customizable pop-ups and forms to capture email addresses and grow your subscriber list.
- The app provides advanced targeting options, allowing you to display pop-ups based on visitor behavior, location, referral source, and more.
- Privy integrates seamlessly with popular email marketing platforms, making it easy to sync your subscriber data and automate email campaigns.
- The app offers a variety of pre-designed templates and a drag-and-drop editor, making it simple to create professional-looking pop-ups without any coding skills.
- Limited customization options for pop-ups and email templates.
- Some users have reported occasional glitches and technical issues.
- The free version has limited features and functionality.
- The app may not be suitable for businesses with complex marketing automation needs.
Omnisend Email Marketing & SMS
Developer: Omnisend
Product Description
Omnisend is the ultimate email marketing automation platform for Shopify stores that boosts sales with personalized campaigns and automated workflows.
Pros and Cons
- Omnisend offers a wide range of email marketing features, including automation, segmentation, and personalization, allowing businesses to create targeted and effective email campaigns.
- The app integrates seamlessly with Shopify, making it easy for users to sync their customer data and track their email marketing performance directly from their Shopify dashboard.
- Omnisend provides pre-built email templates and a drag-and-drop editor, making it simple for users to create professional and visually appealing emails without any coding knowledge.
- The app offers advanced reporting and analytics, allowing users to track the success of their email campaigns, measure engagement, and make data-driven decisions to optimize their marketing strategies.
- Limited customization options for email templates.
- Some users have reported occasional glitches and technical issues.
- The pricing plans may be expensive for small businesses with limited budgets.
- The app lacks advanced segmentation features for more targeted marketing campaigns.
CM Commerce Email Marketing
Developer: CMC Campaign Monitor
Product Description
CM Commerce is a Shopify email marketing app that boosts sales and loyalty with automated campaigns, reviews, cart recovery, segmentation, and personalized templates.
Pros and Cons
- Easy integration with Shopify platform
- Provides a seamless mobile shopping experience for customers
- Offers customizable push notifications to engage with customers
- Allows for personalized product recommendations to increase sales
- Limited customization options for the app's design and layout.
- Some users have reported occasional glitches and bugs.
- The app may not be suitable for businesses with complex product catalogs.
- The pricing plans may be expensive for small businesses with limited budgets.
Carts Guru Automated Marketing
Developer: Carts Guru
Product Description
Cartsguru is a marketing automation platform that optimizes customer engagement and boosts sales through personalized campaigns and real-time analytics.
Pros and Cons
- Cart abandonment recovery: The app helps recover lost sales by automatically sending personalized emails and SMS reminders to customers who have abandoned their carts.
- Multichannel marketing: It allows businesses to reach customers through various channels, including email, SMS, Facebook Messenger, and more, increasing the chances of conversion.
- Advanced segmentation: The app provides advanced segmentation capabilities, allowing businesses to target specific customer groups with tailored messages and offers.
- Real-time analytics: It offers real-time analytics and reporting, providing businesses with valuable insights into cart abandonment rates, customer behavior, and campaign performance.
- Limited integration options with other platforms.
- Some users may find the pricing plans to be expensive.
- The user interface can be overwhelming for beginners.
- The app lacks advanced customization features for personalized marketing campaigns.
AWeber Email by Combidesk
Developer: Combidesk
Product Description
AWeber is an email marketing app for Shopify that automates campaigns, creates personalized emails, segments subscribers, analyzes performance, and integrates with Shopify.
Pros and Cons
- Easy integration with Shopify platform
- Provides a wide range of email marketing features
- Offers customizable email templates
- Allows for automated email campaigns
- Limited integration options with other platforms and apps.
- Some users may find the pricing plans to be on the higher side.
- The user interface can be overwhelming for beginners.
- The automation features may not be as advanced compared to other email marketing apps.
LoyaltyLion
Developer: LoyaltyLion
Product Description
LoyaltyLion boosts customer loyalty and engagement by offering points, referrals, VIP tiers, and customizable programs. Additionally, it provides valuable customer insights.
Pros and Cons
- Easy to set up and integrate with Shopify stores
- Offers a wide range of customizable loyalty programs and rewards
- Provides detailed analytics and insights to track customer behavior and engagement
- Allows for seamless integration with other marketing tools and platforms
- Limited customization options for the loyalty program's design and branding.
- The app's pricing structure may not be suitable for small businesses with limited budgets.
- Some users have reported difficulties with integrating the app with their existing Shopify store.
- The app lacks certain advanced features, such as referral programs or tiered loyalty rewards.
Klaviyo
Developer: Klaviyo
Product Description
Klaviyo is the ultimate email marketing platform for Shopify stores. It boosts sales and engagement with automated campaigns, personalized content, and advanced analytics.
Pros and Cons
- Easy to use and user-friendly interface
- Offers a wide range of email marketing features and tools
- Provides advanced segmentation and targeting options
- Integrates seamlessly with Shopify for efficient e-commerce marketing.
- Limited customization options for email templates.
- Steep learning curve for beginners.
- Some users have reported occasional glitches or technical issues.
- Higher pricing plans may be expensive for small businesses.
Springbot Marketing Automation
Developer: Springbot
Product Description
Springbot is a marketing automation platform for Shopify stores, driving revenue and increasing customer engagement through email campaigns, social media advertising, and personalized recommendations.
Pros and Cons
- Springbot offers a comprehensive suite of marketing automation tools for Shopify stores.
- It provides personalized email marketing campaigns to engage customers and drive sales.
- The app offers advanced segmentation capabilities to target specific customer groups.
- Springbot integrates with various social media platforms to help businesses reach a wider audience.
- Limited customization options for email templates.
- Some users may find the pricing plans to be on the higher side.
- Integration with certain third-party apps may be limited.
- The learning curve for beginners may be steep.
OptinMonster
Developer: OptinMonster
Product Description
OptinMonster is a lead generation software for Shopify stores, helping convert visitors into subscribers, customers, and sales with exit-intent popups and A/B testing.
Pros and Cons
- OptinMonster is a powerful lead generation tool that helps businesses convert website visitors into subscribers and customers.
- It offers a wide range of customizable opt-in forms, including pop-ups, slide-ins, floating bars, and more, allowing businesses to capture leads effectively.
- The app provides advanced targeting and segmentation options, enabling businesses to display personalized offers and messages to specific audiences, increasing the chances of conversion.
- OptinMonster integrates seamlessly with popular email marketing services, CRM platforms, and other tools, making it easy to manage and nurture leads.
- Limited customization options for pop-up forms.
- Some users may find the pricing plans to be expensive.
- Integration with certain email marketing platforms may be limited.
- The learning curve for beginners may be steep.
Mailchimp
Developer: Mailchimp
Product Description
Mailchimp is a marketing platform that automates and personalizes marketing campaigns through targeted emails. It also offers Shopify integration, detailed analytics, customizable templates, and A/B testing.
Pros and Cons
- Seamless integration with Shopify platform
- Easy to use and navigate interface
- Provides a wide range of email marketing features and tools
- Offers customizable email templates for professional and personalized campaigns
- Limited customization options for email templates.
- Some users have reported difficulties with integrating the app with their existing Shopify store.
- The free plan has limited features and is only suitable for small businesses with a small subscriber list.
- The app's interface can be overwhelming for beginners, requiring a learning curve to navigate effectively.
ReConvert Upsell & Cross Sell
Developer: ReConvert 💵
Product Description
ReConvert is a Shopify app that enhances the post-purchase experience with customizable pages, feedback collection, surveys, and conversion tracking.
Pros and Cons
- Easy to use and user-friendly interface
- Offers customizable thank you pages to enhance customer experience
- Provides upsell and cross-sell features to increase average order value
- Allows for easy integration with other Shopify apps and tools
- Limited customization options for the post-purchase thank you page
- Some users may find the app's interface overwhelming or confusing
- The app does not offer a free plan, only paid options are available
- Integration with other apps or platforms may require additional fees or subscriptions.
Frequently asked
questions
Using a Shopify marketing automation app can help streamline your marketing efforts, save time, increase customer engagement, improve conversion rates, and ultimately boost sales.
Klaviyo is a popular choice for email marketing automation on Shopify. It offers advanced segmentation, personalized email campaigns, abandoned cart recovery, and integration with other marketing channels.
Yes, many Shopify marketing automation apps offer social media marketing features. Apps like Kit, Buffer, and Hootsuite allow you to schedule and automate social media posts, track performance, and engage with your audience.
Yes, most Shopify marketing automation apps provide analytics and reporting features. They offer insights into customer behavior, campaign performance, conversion rates, and other key metrics to help you make data-driven marketing decisions.
Absolutely! Shopify marketing automation apps like Smile.io and LoyaltyLion offer loyalty programs, rewards, and referral features to help you retain customers and encourage repeat purchases.
How to use this page to find the right software
Identify your needs and requirements from the software. Consider factors like functionality, features, platform compatibility, budget, and any specific industry or personal preferences.
Based on your needs, prioritize the features or functionalities that are essential for your software.
Explore the website link of each software to gather more detailed information about it.
Still not sure?
Discuss you software needs in our community of experts. Join Marketing Tribe ->
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