The Mailmodo Bulletin #22 |
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Hi there π, How did October treat you? The festivities are in the air and marketing teams are putting their best foot forward. π
Yet, we often tend to overlook a few vital details during the season. This edition is about those details and how you can prevent missing out on them. π But before that, we've a request- we're curating the βState of Emailβ report for 2023 and we would love to know how your 2022 went w.r.t. emails. This report will cover email marketing trends and help marketers ace their campaigns.π
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4 reasons why holiday email campaigns fail and how you can avoid them via Mailmodo |
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1. Kicking off email campaigns right before the holiday | βThe thing that has the best impact on the email you send today is the email that you sent yesterday, and the one before that.β - Chad S. White π― Simply put, you're not going to get results just by sending offers when the holidays are only a few days away.βοΈ You need to be in constant touch to be on top of your subscribers' mind. But what happens if you haven't dropped a hello to your users' inboxes in a while? How do you suddenly strike up a conversation in the inbox? We brainstormed a little and came up with these ideas- π Send emails about gift ideas and help subscribers pick presents in advance π Send a pre-holiday checklist. Check this example by Bonobos below | |
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π Or kickstart an email nurture campaign you always wanted to. For eg., if you've been delaying your the launch of your newsletter, the time is now! |
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2. Not going beyond usual discounts and freebies Is there anything you can do to ease the holiday madness for your customers? Find what it is and offer it. π― For example, many of us pick gifts at the last minute and grab any offer that can accelerate this process. Puma sent an email 1 day before Christmas ensuring customers that their order would be delivered if they placed it before 2 pm the same day. | |
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They didnβt offer any discounts or freebies. They simply solved a genuine problem, which worked like a charm.
Similarly, we recently asked our subscribers to send our βEmail Masterclassβ as a gift to their friends. Result = we saw 24% opens, 9% gifting done, and 50+ people enrolled within 24 hours. π― | |
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Pro tip If youβre a B2B company, loyalty programs, extended trials, courses, or additional features could delight your customers this holiday season. π‘ |
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3. Not asking the customer first 'Tis the season of splurging and customers are ready to pay. (I even have a shopping list ready. βοΈ) So instead of spending efforts on mega campaigns, just ask them upfront and deliver what they desire. π― Sony used this technique way back in 2014, and it was a hit. ποΈ They sent out a simple email asking customers to pick the item theyβd like an offer on and sent them exactly that offer.
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πββοΈ Lesson: You don't need much fanfare if you send out a clear message to your customers and deliver what you promise.π― Pro tip: Send interactive widgets for collecting feedback and make it easier for customers to respond. |
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3. Not warming up the domains Imagine working hard on curating campaigns and creating designs, but the emails land in spam when the campaign goes live. π« So, how do you prevent that from happening? It' simple - follow these stepsπ π First, get your email authentication and IP reputation in place. π Build a warm up schedule. Ideally, your daily send should not exceed 1.5X increase daily. π Pick your most active subscribers and give them the title of the "warm-up squad. (The naming part is optional π) π Curate content that'd entice them to open the emails. π Inform them of the cadence to avoid confusion. π Start warming up. |
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π Mailmodo Shoutouts π |
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1. Learn B2B lead nurturing with HubSpot Email marketing is not one size fits all. One needs a different strategies for every stage of the funnel and this upcoming workshop will teach exactly how to approach this. Register now to save your spot. 2. Unlock better conversions this season with Liviu Tanase of ZeroBounce
Email conversions take much more than great offers and design. Liviu Tanase talks about 5 factors besides these to make this holiday season fruitful for you. 3. Disover how progressive profiling enhances targeting with Cynthia Price from Litmus The more you know your prospect, the better for building a relationship but nobody likes too many questions on a form. Instead, you can ask limited questions initially and add more in the form in the user's next visit - this is called progressive profiling. Learn all about it and how it can improve email marketing in this detailed blog. |
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With this, we come to the conclusion of this edition! See you next month with more email talk, interesting anecdotes, and fun recommendations! Ta-daaa! π |
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Written with love π The Mailmodo Bulletin PS: If you would like to collaborate or share anything with us, feel free to reply to this email. |
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Mailmodo Technologies Inc. 355 Bryant Street, Unit 403, San Francisco, CA 94107, USA | β |
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