Why Interactivity is The Future of Email Marketing

As an interactive email platform, we strongly believe in the transformative power of interactivity for email marketing.

By the end of this newsletter, you will too.

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Why interactivity is the future of email marketing

While other platforms have evolved, emails have remained static.

Most emails still ask subscribers to switch from one page to the next to complete an action. Undoubtedly, brands still see results from such emails, but on the downside, they risk losing conversions due to many redirections.

That's why finding creative and innovative ways to keep your email marketing strategy current and engaging is crucial.

Enter interactivity.

Interactivity helps you make your emails smarter and frictionless by bringing the landing page inside the email.

Combined with relevant messaging and outstanding design, you can boost your email marketing performance.

The whole premise of interactivity inside email sets on the idea of 

Fewer Clicks → More Conversions.

1. Bringing a landing page inside the email

Email is treated as a medium to drive traffic to the landing pages through multiple redirections.

But, with interactivity, actions we often associate with landing pages — sharing product reviews, referring a newsletter to a friend, signup for a webinar, or completing a transaction, are possible inside email.

Here's an example of how you can collect product ratings.

 Users aren't redirected to a web page when you embed a form inside an email. They can share their feedback with a single click.

2. Shorten the customer journey

 Traditionally it looks like this:

You send an email → Recipient clicks on the CTA → Gets redirected to webpage/app → Complete the action

The chances of conversions using this approach are bleak as you're causing friction by asking them to take many steps.

But, when you allow them to take action inside the email, you remove that friction. That nudges users to take action leading to higher conversions.

Thus by using interactivity, you are essentially shortening the journey. 

3. Enhanced user experience

While every other email asks users to click and go to another page, you improve user experience by making the journey frictionless. 

Additionally, you invite users to interact more by delivering gamified elements, such as quizzes, shopping carts, and Spin the Wheel, inside the email.

Below is an example of an interactive poll created with AMP for email.

Seems intriguing? Read the entire article: Interactive AMP Emails: Redefining The Future Of Email Marketing.

🌐 What's up with the marketing world?

• The internet is buzzing with the news of the release of GPT-4.
• An in-depth article to know everything that's happening with Silicon Valley Bank's collapse.
• Interesting read about How AI can change email marketing.
• Level up your emails with these insights by Chad S. White from his analysis of 100 promotional emails.
• Can Augmented reality be a part of email marketing in the coming years?
• Check out how you can avoid email mistakes with our smart email template suggestions feature.

🎙️ Catch up on recent Growth Chats

• Brain Minnick, COO @ZeroBounce, shared insightful tips on how to make it to your subscriber's inbox. Listen here.
• Want to know how data and AI can change lifecycle marketing? Paul Meinshausen, CEO @Aampe, shared an interesting take with us. Listen here.

That's all folks for this one. 

Talk soon,

- Nupur, Sabahet 🤓

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Mailmodo Technologies Inc.

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