Some Scary Good Ideas For Your Email Campaigns 👀🎃

Welcome to the Idea-letter #1

Idea-letter is our new email series where we'll be sharing monthly design inspirations and ideas for your campaigns . This month, we’ll keep up with the spooky spirit and help you create fun Halloween campaigns. So, let’s begin 👻

1. Give a new spin to trick or treat 👽

Instead of your regular way of distributing codes, and discounts through CTAs, use our spin-the-wheel widget to share discount codes, offers, and freebies as a treat.

2. Let your copy do the magic🏃‍♂️

Add a flavor of drama and mystique with cleverly-written copy. Here are some email copies that are still haunting me-

👉 Sharing is not scary by Uber

👉 Spooked about the state of email by Litmus

👉 Raise the glass, not the dead by Drizly

 
Also, have a look at this witty email campaign by Filevine 👇
 

3.  Send a brand quiz to drive engagement 👀

Okay, quizzes are scary (cries in high school trauma) but you can make them FUN. On top of that, AMP emails allow users to take them without leaving the inbox. Let's check out how 👇

With such AMP-powered quizzes, you can drive better engagement and give a new twist to an otherwise regulars festive campaign.

4. Let them play a fun game inside email 🎮

Email gamification can help you increase your opens by 35% and Halloween is a great time to bring on the fun spirit inside emails. We, at Mailmodo, have added Wordle, polls, and so much more inside emails. 

For example, here's a poll we created for this email 👇
 

The good news - you can create such emails within minutes. With Mailmodo. For more details, check this out. 

With this, we come to the end of our first Idealetter. Let us know how you like this edition.See you next month in your inbox.
 

Until then, happy scaring, 

Mailmodo Inc

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