Source: Season 17 Love GIF By The Voice |
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Welcome to Idealetter #5 We're entering February, the season of love.💖
So, how’s your valentine's campaign planning going on? We’ve been brainstorming ideas and decided to share them with you. Here are 5-love-packed email campaign ideas for you to try: |
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1. Celebrate your relationship with subscribers | Show your subscribers their journey with you and appreciate them for being a part of your brand. Make them feel special by telling them about the days they’ve been with you and all you have achieved together.
It can be a minimalist and cute email like this one by Ritual.
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2. Package your products as a Valentine's Day gift | Be it a box of chocolate, cute giveaways, or 20% off your premium plan, this valentine’s let subscribers fall in love with your products/services. Share interesting ways to use your product, highlight the benefits, and encourage them to take the step.
This brand-themed email of Clear’s is all yours to take inspiration for your campaign. ♥️ Pro tip: Make your copy valentine themed so as not to make your offer promotional. | |
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3. Send a gift guide to inspire your customers | Give your subscribers a list of gift ideas, tips for celebrating valentine’s, DIY gift ideas, movie recommendations, etc. Check this email I got from Fortnum and Mason. It’s a full-fledged gift guide for valentines, and the copy is just wow! ♥️ Pro tip: Leverage your customer's data to send specific and useful gift suggestions. | |
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4. Organize or promote a giveaway contest via email | Set up contests on social channels and announce them via email. Postable’s contest announcement is a perfect example, as it propels subscribers to enter the giveaway. Tell them an action they need to take, mention the giveaway details, and get those clicks with an actionable CTA. ♥️ Pro tip: Run these contests a week before valentine's day. It would be easy to deliver giveaways at the time of valentines. If not, use digital giveaways. | |
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5. Win-back users with Valentine's Day themed email | Reach out to inactive and disengaged customers and incentivize them to shop or use your product again. Get creative with your copy and design using a language your customer's friends or loved ones would use.
This email by Missguided is crisp and creative, which makes me even shop with them. ♥️ Pro tip: Customize offers based on your customer's previous purchase or engagement history. | |
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Pssttt. Don’t forget to get a valentine's gift for your better half (marketing can wait, but love can’t) |
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🎁 Bonus: Plan your 2023 campaigns ahead of time | We know the feeling of rushing to execute a campaign before a major holiday, but we found a solution. Our marketing planner and calendar will give you a 360-degree view of major holidays and campaign ideas to try. Want to get more valentine's email campaign ideas? We’ve got you. |
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That's all, folks for this one.
Talk soon, - Nupur, Sabahet 🤓 |
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