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Episode 4- AMP Emails - The Next Frontier with Mark Robbins

Tune into this chat about AMP emails with Mark Robbins, Experimental Email Developer @ Salesforce and Mailmodo to learn more about:

✅ The real-world AMP email use cases that Mark and Mailmodo are uncovering every day ✅ The engagement possibilities that come to life via AMP emails: why AMP emails are not just about forms and widgets inside the email ✅The Salesforce view on this emerging email frontier ✅ Real results from real Mailmodo customers

Episode Notes


01:53

Mark’s email journey

04:17

What is an interactive email?

05:54

Salesforce’s view on AMP and interactive emails

08:17

How privacy-centric and secure is AMP?

10:18

The most frequently asked questions on AMP

18:05

Emerging industries and use-cases of AMP

22:20

Difference between interactive HTML emails and AMP

29:32

Myth-busting around security aspects of AMP

31:40

Future of AMP

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4 Episodes


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Trang Cao's Journey from Leading SKIMS's Growth to Building Her Own Brands


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Episode 57: How to Measure if Your Email Sequences Work


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Episode 56: Improve targeting and boost conversions of your email sequences


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Episode 55: Frameworks for segmentation and email automation triggers