Email QA Checklist

Ensure tonality as per your brand guidelines or email use-case.

All the information in the email is accurate: offers, dates, etc.

Ensure to have a good image-to-text ratio.

Ideal text-to-image ratio: 40:60. Source

Ensure your email size is less than 102 KB.

Gmail clips all the email content above 102 KB for HTML Emails. Source AMP Emails may go up to 200 KB for seamless rendering.

Ensure images are less than 100 KB each in size .

This is a best practice that can improve the loading speed of the email.

Check for grammatical mistakes.

Use tools like Grammarly extension.

A spell check is done on all text content.

Tools like Grammarly can be handy.

If you have a GIF, ensure it is rendered as GIF in the email.

Send a test email and verify.

Check your subject line with A/B testing in case of large campaigns.

Runs tests at the same time to avoid inaccurate results. Get the definitive subject line writing framework here.