Email QA Checklist

Ensure the tonality of the email copy is as per your brand guidelines or use case.

Check if all the information in the email is accurate: offers, dates, etc.

Make sure the email has a good balance of text and images in it.

Ideally, maintain a text-to-image ratio of 40:60. Source

Check and ensure your email size is less than 102 KB.

Gmail clips all the email content above 102 KB for HTML Emails. Source

Ensure that every image used in the email is less than 100 KB in size.

This is a best practice that can improve the loading speed of the email.

Check for grammatical mistakes.

Use tools like Grammarly extension.

Do a spell check on all text content.

Tools like Grammarly can be handy.

If you have a GIF, ensure it is rendered as GIF in the email.

Send a test email and verify.

Check your subject line with A/B testing in case of large campaigns.

Runs tests at the same time to avoid inaccurate results. Get the definitive subject line writing framework here.