The Power of Browser Notifications to Amplify Conversions

It's no secret that push notifications can significantly boost your online store's conversion rate. According to Moengage push notifications are now an integral part of an effective marketing strategy with an incredible Return on Investment (ROI) as high as 3500%.

What are browser notifications?

A web push or browser notification sends a message directly to a user's desktop or mobile device. These notifications generally communicate timely, important information to users, such as updates or new content. They are a powerful tool in the online marketer's arsenal, providing immediate and personalized user communication.

The utility of push notifications for ecommerce stores

Web/app notifications offer unique benefits to ecommerce stores. Some of the key advantages include:

1. Real-time updates

Whether about order status, shipping notifications, or stock alerts, push notifications act as a real-time communication medium, keeping customers informed about crucial updates related to their purchases.

2. Re-engaging inactive users

Push notifications are highly effective in re-engaging users who have become inactive or dormant. By sending targeted messages based on past interactions, you can motivate these users to return to the app or website and make a purchase.

3. Promoting sales and offers

Push notifications can effectively promote sales, discounts, and special offers. Customers receive these updates instantly, irrelevant of their device, increasing their visibility and making them much more efficient than other marketing channels.

5 places where push notifications can boost conversions

1 . Seasonal sales / occasion-based

Push notifications can be a powerful tool to promote special discounts during festive seasons. The key here is to create a compelling copy that instantly informs users about the sale and discounts. For example, a retailer might send out a notification like this during the holiday season:

🎁 Holiday Sale! Get 20% off on all items. Hurry, the sale ends soon!

How are brands doing it?

The image is sourced from Pushalert. Here's an illustration of how the Korners effectively sent seasonal discount notifications during winter and summer, featuring visible offers to their customers.

2. New collection shout-out

Web notifications can alert users about the new collection when launching a new product catalog. You can also add an image of the best product in the collection that is sure to attract customers. Here's an example:

🚀 New Collection Alert! Check out our new summer collection. Avail 10% off on your first purchase.

Here’s what the final format would look like

3. Collect reviews or feedback

Web notifications can also be used to collect feedback and reviews. 91% of buyers trust online reviews as much as personal recommendations. Here's how you might ask for a review:

👍 We value your opinion! Please take a moment to review your recent purchase.

How are brands doing it?

Here's a demonstration of how 1 STOP SHOP utilized web push notifications to solicit customer reviews. The entire notification is just two sentences—the first deals with the pleasantries, and the second gets down to business.

Image source: Rubygarage

4. Send reminders

Due to the hustle and bustle of everyday life, customers might need to remember about your sales and offers. Push notifications can serve as a reminder for them. Here's an example:

⏰ Don't miss out! Our sale is ending soon. Grab your favorites now.

How are brands doing it?

Take a look at how Starbucks sends reminder notifications about their happy hour. They employ straightforward language to create a conversational tone, making users feel like they're interacting with real people.

5. Cart abandonment notification

Customers might add items to their cart and must remember to complete the purchase. In this case, a push notification can serve as a reminder. Here's an example:

🛒 You left something in your cart! There are only a few pieces left. Get them before they're gone.

How are brands doing it?

Observe how Myntra sends push notifications to users who abandon their carts. They even use a CTA with the word ‘Check Out’ that implies the action that will happen when they click on it.

Combining web/app notifications with emails

While web/app notifications are great for instant communication, not all users will subscribe to them, which might be annoying. This is where emails come into play. Emails are a more traditional form of communication but are still highly effective.

You can use emails to update all your customers, not just those who have subscribed to notifications. You can also use visually appealing templates, add more detailed content, and communicate complex messages.

Emails also allow for better personalization. You can segment your users based on various factors, such as their location, age, interests, browsing behavior, etc., and send them personalized emails. This level of personalization boosts engagement and conversion rates.

Here are some ways you can automate your ecommerce email strategy

You can automate your ecommerce email strategy by creating an email sequence triggered by certain events. Let's a look at some of these email sequences that you can set up:

• Welcome emails: When a new user signs up on your site or makes their first purchase, send them a welcome email. This is a great way to make a good first impression.

• Product recommendations: Send your customers personalized product recommendations based on their browsing behavior and purchase history.

• Abandoned cart emails: If a user has left items in their cart without completing the purchase, send them an email reminding them about it.

• Discounts and deals: Tell your users about any special offers or sales you run. You can also send them personalized discounts to incentivize them to purchase.

• Post-purchase follow-ups: Once a user has made a purchase, send them a follow-up email. In this follow-up email, you can ask them to review the product, offer a discount on their next purchase, or recommend similar products.

By combining web notifications with emails, you can create a comprehensive and multichannel communication strategy that keeps your users engaged at every stage of their journey, boosting conversions and driving growth.

Conclusion

Web notifications and emails are powerful tools for engaging users and boosting conversions. Combining them allows you to create a comprehensive communication strategy that caters to all your users. Remember, the key to successful communication is personalization. The more personalized your messages are, the more likely your users will engage with them and convert. So, use these tools wisely and watch your conversions soar.