Is Mailgun pricing worth it?
One of the advantages of Mailgun's pricing model is its flexibility. Mailgun's pay-as-you-go pricing structure enables customers to only pay for the number of emails they send. This can be especially beneficial for small businesses with limited budgets. While this pricing model can be beneficial, additional costs - such as email validations, dedicated IP addresses, and storage costs - may arise. These additional costs can add up, making Mailgun's pricing less competitive.
Mailgun's pricing plans also offer advanced features like email automation, A/B testing, and real-time analytics. These features can help improve the performance of email marketing campaigns. Another benefit of Mailgun is its high email deliverability rate, which means that your emails are less likely to end up in the recipient's spam folder.
However, there are some drawbacks to Mailgun's pricing. One of the main issues is its complex pricing structure. The pricing depends on factors like the number of emails sent, the number of email validations, and the number of dedicated IP addresses. This can be confusing, especially for those new to email marketing. Additionally, Mailgun's customer support is primarily available through email and chat, and the response time can be slow. There is no phone support available, which can be frustrating for some users.
Updates in Mailgun pricing
This is the recent revised pricing plans of Mailgun.
- Trial - $0/month - 5,000 emails/month included
- Foundation - $35/month - 50,000 emails/month included
- Scale - $90/month - 100,000 emails/month included
- Custom - Pricing upon request
The latest update in Mailgun's pricing occurred in August 2021, with changes to their pay-as-you-go pricing model. The update included a reduction in the price per thousand emails for their standard plan and the introduction of a new 100,000 email tier. The email validations pricing has also been updated to include a monthly subscription option, as well as a pay-as-you-go model. These changes aim to make Mailgun's pricing more competitive and provide greater flexibility for its users.
Verdict
Mailgun's pricing model can be advantageous for small businesses and startups with smaller budgets due to its pay-as-you-go pricing structure. It offers advanced features like email automation, A/B testing, and real-time analytics, and has a high email deliverability rate. However, its complex pricing structure and additional costs can be a drawback for some users. Ultimately, the verdict on Mailgun's pricing will depend on individual email marketing needs and budget constraints.
