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Navigating the New Sender Guidelines by Yahoo & Google

Name: New Email Sender Guidelines by Yahoo & Google | Video
Uploaded: 2024-01-31T14:17:55.566Z
Description: Mailmodo founder, Aquibur Rahman and CMO of SocketLabs Lauren Meyer discuss the recent email deliverability policies launched by Google and Yahoo on February 1st. These policies aim to protect users from unwanted messages, including spam, malware, and fraud, as email providers now receive immense amounts of rejected messages daily.

Gmail and Yahoo are changing their sender guidelines for all bulk email senders from Feb 2024. They are turning the best practices into mandatory requirements. To help you navigate through these changes and ensure your emails are landing into spam, we have Lauren Meyer, CMO of Socket Labs joining us on this chat on 6th Feb, 2024.

Aquibur Rahman, CEO of Mailmodo, and Lauren Meyer, CMO of SocketLabs, discuss email sender guidelines from Google and Yahoo.

00:10:00 - Lauren outlines requirements to reduce spam, including email authentication and a one-click unsubscribe mechanism. Gmail.com addresses are now banned for sending.

00:25:00 - Lauren advises clear subscriber expectations, specific subject lines, and accessible unsubscribe links. Quality over quantity is crucial to avoid spam markings.

00:30:00 - High complaint rates can lead to deferred or blocked emails. Keeping rates below 0.3% and delivering engaging content is vital to maintain deliverability.

00:40:00 - Lauren recommends a free tool for email deliverability testing, covering authentication protocols like SPF, DKIM, and DMAR.

Watch the full video to learn more!