15 AI Tools for Small Businesses to Make Teams More Efficient

ByMahima Dua


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Are you tired of spending countless hours on repetitive tasks and processes? Do you wish you had access to cutting-edge technology to help you attain a competitive edge? Well, here are the top AI tools for small businesses in 2023. From marketing to accounting and finance, these affordable and efficient tools can aid you in completing hours of work in just minutes.

Table of contents

15 best AI tools for small businesses

When choosing the top AI tools for small businesses, it's important to consider specific goals, ease of use, cost, and reliability and security. By keeping these factors in mind, you can identify the AI tools that will be most beneficial for your business.


AI tools can help small businesses create the content that resonates with the audience and beat the algorithms. is one such tool that uses natural language processing (NLP) and machine learning algorithms for improving the effectiveness of their written content. It also checks the clarity, coherence, and content engagement, and provides suggestions accordingly.

It mainly helps in writing the positive replies and email copies faster. Furthermore, managers can draft blog posts, product descriptions, social media posts and more.

AI in content marketing can change the game altogether!

Key features

  • Content optimization
  • Suggests personalized intros and shows prospect data
  • Fixes the email copies
  • Provides data-backed insights
  • Integration with know CMS - WordPress and HubSpot

2. MarketMuse

MarketMuse facilitates automating the content audits that used to take hours, or even days. It further removes the subjectivity and highlights what's working and what's not!

It helps in creating content plans quickly while providing page-level, site-level and SERP insights at the fingertips. Also, the marketers can gain authority and own the topic by understanding which topics to include based upon the ranking difficulty.

Key features

  • On page optimization
  • Domain analysis
  • Automated ROI and traffic projections
  • Content inventories and research workflows
  • AI generated content briefs at scale

3. Upmetrics

Upmetrics is a modern and AI-powered business planning solution for startups and small business owners. It simplifies the business planning process for new-age entrepreneurs through its modern and advanced AI-powered capabilities.

Since it's a cloud-based application, your team can easily collaborate and work on your business plan from anywhere in the world. The Upmetrics subscription comes with access to the library of 400+ sample business plans and other features, making it easier to start and prepare the first draft of your plan.

Key features

  • 400+ sample business plans
  • AI business plan assistant
  • AI-powered pitch deck creation
  • Library of tools for business planning
  • AI-powered financial forecasting
  • Business resources, video tutorials, and guides.

4. Phrasee

This AI powered tool uses natural language generation and machine learning algorithms to generate subject lines, body text, and other elements of email marketing campaigns. Small businesses can optimize email copies for improving engagement rates with Phrasee.

Key features

  • Automated Experimentation - A/B/N Testing
  • Dynamic Optimization (for email, push and SMS)
  • Drives more clicks and conversions
  • Language insights and performance reporting

With the help of AI for small business marketing, leaders can automate many aspects including, email campaigns , scheduling social media posts and more. Also, they can track customer interactions to understand behavioral patterns

5. Crystal Knows

This conversational tool uses personality AI to identify the personality type online and customize messaging catering to their needs based on customer insights. Crystal Knows detects the behavior patterns by analyzing the publicly available data including, text responses and other attributes.

Key features

  • Personality insights (Like, values and preferences.)
  • Communication suggestions (Tone of voice, choice of words and other tactics.)
  • Email integration
  • Team collaboration
  • Customizing outreach messages

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6. InsideSales

This is an AI-powered sales acceleration platform that uses predictive analytics for classifying leads. InsideSales can automate many aspects of the sales process, such as lead prioritization, email follow-up, and appointment setting.

Key features

  • Analyzes customer data
  • Provides real time insights
  • Identifies most promising leads
  • Effective messaging
  • Focuses upon building relationships and closing deals

7. Zia by Zoho CRM

Zia is an AI-powered sales assistant (Zia) developed by Zoho CRM. It aids the sales teams by automating manual entry of leads data, lead scoring, and sales forecasting processes.

Key features

  • Lead scoring, lead qualification & lead nurturing
  • Data enrichment
  • Sales prediction
  • Voice assistant
  • Workflow automation - data entry, follow-up emails and lead assignment

Zia can be integrated with a business's websites, social media pages and emails to answer customer's queries and provide support. Also, small business owners can schedule appointments, manage calendars and generate reports on business performance, sales trends and customer behavior.

8. Sniper AI

AI-powered HR management tools help small businesses automate HR tasks and gain useful insights into employee engagement levels, satisfaction, and performance metrics. Natural language processing simplifies resume screening, candidate selection, and scheduling interviews.

Sniper AI is one such recruitment tool that uses machine learning to match candidates' CVs with the job descriptions. It ensures speed and accuracy to show the best match at the top!

Sniper AI integrates with the existing applicant tracking systems. According to G2 , It is said to expedite the time to hire by 35% while ensuring the drop-off rate is ~0%. This substantially reduces the cost of hiring(between 15%-35%).

Key features

  • Decreased hiring cost & time
  • Improves recruiter productivity
  • Custom dashboards
  • Advanced reporting
  • Real-time alerts

9. ChatGPT

One of the main strengths of GPT-4 is its versatility. It can be used to create conversational interfaces and chatbots that can answer questions, provide recommendations, and assist with tasks. It can also be used to generate natural language content such as articles, stories, and even code.

Another key advantage of GPT-4 is its potential for personalized assistance. By analyzing large amounts of data and learning from user interactions, GPT-3 can provide tailored responses and recommendations to individual users. This makes it a powerful tool for improving customer service, enhancing learning experiences, and even assisting with medical diagnoses.

Key features

  • Virtual assistant
  • Chatbot
  • Writing and editing assistance
  • Language translation and interpretation
  • Image and video captioning
  • Text summarization and paraphrasing
  • Chat-based games and simulations
  • Virtual voice-activated assistant

10. DALL-E

DALL-E represents a major breakthrough in generative AI, as it allows users to easily create high-quality images without requiring advanced technical skills or expensive software. It can be used in a variety of ways, such as generating product images for e-commerce websites or creating illustrations for news articles and social media posts.

DALL-E can also be used by designers, artists, and marketers to create visual assets for various purposes, such as advertising campaigns, social media content, and blog posts.

Key features

  • Generates high-quality images from text
  • Combines multiple objects in a single image
  • Generates images in various styles
  • 3D model generation
  • Video game avatars and visual effects
  • Augmented and virtual reality applications
  • Fashion design and visual merchandising
  • Concept art for animation and video games
  • Custom illustrations and graphics for publications

11. LiveChatAI

LiveChatAI is an AI chatbot that can help you enhance your communication with your customers and facilitate your business at the same time. By making use of trained data, the tool creates responses and tailors them according to your customers’ experience.

It is, now, possible that you can have a multi-channel approach with various integration opportunities, like Slack, Intercom, email platforms. LiveChatAI reduces cost and increases conversion rate by using the necessary materials, natural language processing and machine learning.

Also, LiveChatAI will provide your privacy with GCP/AWS servers to not only save time but also secure your data. To try this effective tool, all you need to do is add an embed script to your website and integrate it with you customer service system.

Key features

  • Compatible with ChatGPT & GPT4

  • API available

  • GPPR compliant service

  • Timeless support (24/7)

  • 50M characters for content import

12. Storydoc

Storydoc is an AI presentation maker for businesses. But it does more than just provide lightning-fast presentations. Stroydoc uses AI to guide your content and design like magic and easily but surely leads you to the best outcome not just the fastest.

No matter what kind of business document you’re looking to create, Storydoc does it all better than you could ever do it yourself. And it will deliver safe, reliable, and relevant content. No unrestrained AI shenanigans.

It’s also built to help small and large businesses scale, with easy CRM integrations you can magically generate personalized presentations tailored for each contact directly from your CRM. And with many other Sales and Marketing tool integrations, you can bring your favorite tool into your presentations, from Calendly to Loom to Hubspot chatbot.

And last but not least, this handy tool comes with instant presentation analytics. It delivers engagement and conversion statistics directly to your mailbox with AI-driven insights on how to improve and optimize for performance.

Key features

  • AI-guided design and content

  • In-slide AI content assistant

  • In-slide AI image generator

  • CRM and other business tool integrations

  • Video content and calendar embedding

  • In-app analytics with no setup required

13. Salesforce Einstein GPT

Einstein GPT harnesses the power of state-of-the-art generative AI algorithms to generate human-like text, enabling dynamic and engaging conversations with customers at scale. By seamlessly integrating with Salesforce's robust CRM platform, Einstein GPT helps businesses automate tasks, gain deeper customer insights, and deliver personalized experiences across every touchpoint of the customer journey. Einstein GPT taps into the vast wealth of data in the Salesforce Data Cloud, allowing businesses to make data-driven decisions and create highly relevant content and messaging for their target audience.

Taking advantage of this technology there are specific AI tools that enhance the capabilities of each line of business. Sales, customer service, marketing, commerce, data/analytics and workflow automation can all be enhanced by implementing Salesforce's CRM-drive AI software, Einstein. Each leverages Ai to streamline processes, use data more intelligently and improve customer outcomes.

Key Features

  • Sales forecasting

  • Personalized customer interactions

  • Strategic marketing insights

  • Intelligent product recommendations and sorting

  • Automated analytics dashboards and data modelling.

14. Appy Pie Design

Appy Pie Design represents a significant advancement in the field of AI-driven design tools. It empowers users to create professional-grade designs without requiring extensive design knowledge or access to costly design software. This tool is especially beneficial for small businesses and entrepreneurs seeking to produce engaging visuals for e-commerce platforms, social media channels, and promotional materials.

As a versatile AI design tool, Appy Pie Design caters to designers, marketers, and business owners alike. It provides an array of features for creating visual content tailored to advertising campaigns, social media posts, and informative blog imagery.

Key Features

  • Drag-and-Drop Simplicity

  • Extensive Template Library

  • Instant Brand Kit Integration

  • Smart Resize for Any Platform

  • Collaborative Team Features

  • Rich Asset Collections

  • Custom Font Uploads

  • Dynamic Color Palettes

  • Seamless Social Media Sharing

Whether it's for enhancing an online presence, boosting marketing efforts, or elevating product visuals, Appy Pie Design provides a comprehensive, AI-enhanced solution to meet the diverse design needs of today's businesses.

15. Glassix

Glassix is a leading AI customer support and chatbot software for small businesses and startups looking to automate their way to revenues. Glassix offers an AI-driven unified inbox that consolidates all your business channels and conversations into one unified hub, ensuring effective and enhanced communication with your customers. From WhatsApp, Apple Messages, social media messenger, email, SMS, and more Glassix unifies it all into one centralized hub.

With Glassix, small businesses and startups can create omnichannel, AI-powered chatbots and deploy those to various channels, ensuring consistent brand voice and tone.

Key Features

  • Visual chatbot builder

  • AI-driven unified inbox

  • Agent to bot <-> Bot to agent seamless handoff

  • Omnichannel support

  • Social media and other instant messaging platforms integration

Benefits of AI tools for small businesses

Content Marketing & Sales HR Management Accounting & Finance
Personalized content Quality leads Improved candidate experience Accuracy
Automated keyword research, content creation & social media management Enhanced customer insights Better talent acquisition Real-time reporting
Higher search rankings & increased visibility Automated lead qualification & follow-ups Enhanced employee engagement Cost-effectiveness
Analyzing user behavior & predicting future trends Higher engagement & conversion rates Cost & time saving Increased security
Cost effectiveness Better targeting based upon browsing activity, demographics etc. Data-driven decision making Scalability

If you want to learn more about incorporating AI into your marketing strategy then do check the guide: How to Use AI for Small Business Marketing (With Examples)

Wrap up

In conclusion, these AI tools for small businesses would pave the way to success. With continuous advancements, the potential for further innovation and integration of AI tools into various business processes is enormous. AI tools have become indispensable for business operations. It would be wise to embrace emerging technology to ace the competition in the market.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

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Do better email marketing with Mailmodo

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Talk to an email expert

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