AMP emails have helped email marketers across the globe to widen their horizon by leveraging the power of dynamic, web page-like experiences within the email. In this blog, we will explore the variety of use cases that can be enacted with the help of interactive AMP emails.
Table of Contents
- Why AMP emails?
- Use cases of AMP emails across industry verticals
- Conducting surveys through AMP emails
- Providing an app or website-like experience within emails
- Better Lead Generation
- Improving sales and post-sales communications
- Real-life examples of AMP email use cases
Why AMP emails?
is a great idea for organizations that want to produce a more noteworthy ROI while driving business development and growth. AMP emails provide the power of including interactive elements inside the email. This leads to a number of interesting situations and provides an encouraging way to reduce numerous pain points that are prevalent in the email marketing process.
Use cases of AMP emails across industry verticals
As we have seen AMP emails provide not only an engaging email format but also boasts of immense potential to skyrocket your business growth by generating more conversions through emails. So let's explore some of the ways in which you can fuse AMP with your email marketing strategy.
to offer a cart checkout alternative inside the email itself. Viewers or clients can legitimately make choices from a variety of colors, sizes, amounts, and finish the checkout procedure (aside from the installment and payment handling) without arriving on a website page. Incorporating AMP in cart abandonment emails will work likewise.
2. Travel & Food Industry
AMP email can be helpful for the touring industry email advertisers by letting the customer check the accessibility of the tickets and book them within the email itself. This idea can similarly be used for booking a film ticket or booking a table at a café.
For the Finance industry, AMP email can be helpful on the off chance that we give them a structure inside an email to compute the various amounts and useful parameters by simply creating a calculator for them. For example, one can calculate the loan amount and loan duration inside an AMP email. It can similarly empower a few other monetary counts in the email itself.
4. Goods and freight
Businesses in the merchandise and cargo industry can send AMP emails with the goal that their subscribers can without much of a stretch track their parcel. It takes the client experience a notch above and improves reliability and brand-trust.
5. Event Booking
Advertisers can send event invites with AMP emails so that the beneficiaries can RSVP legitimately through email. This will create better commitment with the emails and get you more participants. You can utilize a similar technique to yield more enlistments for your online class.
Conducting surveys through AMP emails
by permitting the browsers to react directly in the email. With AMP, the prospective client would not need to go to the landing page to offer their criticism. This smooth experience will improve the reaction rate for any survey.
Examples of such surveys include customer feedback, CSAT, NPS, opinion polls, technical or social data collection, market research, and so on.
Providing an app or website-like experience within emails
Organizations will have the option to send an email that recreates a scaled-down app with the assistance of AMP. For instance, dating apps (like Tinder) can maybe let the clients swipe left or right from the email itself. It would make things a whole lot simpler for the client. Newsletters and promotional content can be optimized with AMP for smoother reading.
Better Engagement from Subscribers:
With the assistance of AMP, it would be workable for email supporters to experience interactivity in emails that were impractical before. This translates into better engagement from subscribers
Better Lead Generation
With the assistance of AMP, advertisers can make interactive and responsive emails that permit their clients to browse through image carousels or catalogs, RSVP to an event, including calendars for bookings and appointments. It improves the subscriber's commitment by expanding the time spent on your emails.
Improving sales and post-sales communications
Interactive emails can help you understand and analyze your clients' needs and drive email conversions. Auto-triggering AMP emails based on events and user behavior can enhance user experience and fortify customer loyalty.
Real-life examples of AMP email use cases
Booking.com makes it a breeze to avail of the promos and book the lodging from the email itself. It spares the endorser's time and brings more conversions for the business.
By utilizing AMP, Pinterest lets the client save the pin and view the extended image in the email. Right now, the viewer will never again need to open the app or utilize the program to get to Pinterest.
You can find AMP email templates for your use cases that can be used instantly at Mailmodo's template library.
Integrating AMP emails into your marketing strategy can not only amplify conversion rates but also strengthen company-client relationships via reliable and consistent user engagement. Guaranteed boost in sales and ROI simply points to how it makes more sense to be sending interactive AMP emails in lieu of the standard HTML or plain-text emails. With the help of Mailmodo, you can send such interactive emails within minutes and get better conversions and higher ROI on your campaigns.