The Art of Writing a Perfect B2B Email Newsletter
Get Gaurav Arora's insider tips on creating successful newsletters and boosting engagement in this insightful discussion.
In this Growth Chat, Gaurav Arora, a senior manager of Demand Gen from Web Engage, shares his experiences and insights on crafting effective B2B email newsletters.
He discusses the importance of writing targeted and relevant newsletters to engage and retain subscribers, sharing personal anecdotes about challenges Web Engage faced with email marketing.
He also emphasizes the significance of providing valuable resources and personifying emails to build credibility with the audience. They follow a repeatable five-step process for their newsletters: picking a theme, connecting resources, carrying forward the theme, ending with a nugget, and personifying the email.
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