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15 Best Product Analytics Software

Are you looking for a Product Analytics Software for your business? You have come to the right page. This guide will help you discover the best Product Analytics Software and along with a deep dive into their features, pricing, rating, etc.

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What is Product Analytics Software?

Product analytics software gives businesses insights into how customers interact with their products and services. It enables users to track user behavior, engagement, and retention to determine areas for improvement. This software provides businesses with a holistic view of their product performance, allowing them to make data-driven decisions that can increase user satisfaction and profitability. By aggregating data across various sources, product analytics software empowers businesses to optimize and iterate on their products continuously.

How Product Analytics Software work or function?

Product analytics software works by collecting data on user behavior within a product. This data is then analyzed to gain insights on user engagement, retention, and overall experience. The software allows product teams to track key metrics, identify areas for improvement, and make data-driven decisions to enhance the product. With product analytics software, companies can continuously iterate and improve their products based on user feedback and behavior.

Benefits of Product Analytics Software?

Benefits of product analytics software:

  • Gain insights into user behavior and preferences to improve product design and features.
  • Make data-driven decisions with comprehensive metrics on performance and engagement.
  • Identify areas of improvement and optimize user experience to increase acquisition and retention.
  • Monitor product adoption and track conversion rates to analyze marketing and sales strategies.
  • Improve overall product development cycles and increase efficiency.

How we curated this list

We conducted extensive research to identify a wide range of software options within each category. This involved exploring online resources, industry publications, software directories, and user reviews. Please note that the pricing and features mentioned here are subject to change. We recommend you to visit the product website for the latest information before making a decision.

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#1

Amplitude Analytics

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4.5

Rate here:

Product Description

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

Pros and Cons

  • Amplitude Analytics is a comprehensive digital analytics platform trusted by leading brands.
  • It helps you connect your entire data ecosystem across applications, servers, tools, and warehouses, and activate audiences in your favorite marketing tools.
  • Amplitude offers a free trial using your own data so you can understand the power of self-service analytics.
  • There is no pricing information mentioned on the website, and you have to contact them to find out.
  • It may be overwhelming for beginners who are not familiar with analytics platforms and need to watch the live demo to understand how it works.
  • Some users may find the interface and data visualization options less intuitive than other analytics platforms.
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4.4

Rate here:

Product Description

Create impactful products and features by capturing and understanding qualitative feedback at scale, to help prioritize and inform what you develop next.

Pros and Cons

  • Pendo offers a comprehensive suite of tools that cater to various needs, from understanding what users do to in-app guides, product planning, and feedback.
  • The analytics and insights provided by Pendo can help companies make data-informed decisions and improve digital experiences, leading to a decrease in support tickets, more qualified leads, and a reduction in customer churn.
  • Pendo offers easy-to-use, low code solutions, making it simple for even non-technical audiences to install and use the platform.
  • Pendo may not be suitable for small businesses or startups that may not require the full suite of tools offered by the platform.
  • The cost of using Pendo is not clear from the information provided, which may be a concern for companies with budget constraints.
  • The platform's retroactive analytics may not provide real-time insights, which could limit its effectiveness in responding to immediate customer needs.
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#3

Mixpanel

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4.4

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Product Description

Helping the world learn from its data with event analytics everyone can use. Let’s build.

Pros and Cons

  • Offers simple and powerful analytics that helps in making better decisions.
  • Provides an intuitive user experience that you'll enjoy using.
  • Has scalable infrastructure, so it grows with your data volume as your business grows.
  • There isn't a clear mention of pricing, so it might be difficult to assess its affordability.
  • It might be overwhelming for beginners to use the platform as it indicates that it needs a source of truth for successful usage.
  • It's unclear if the customer support is available 24/7, so support may not be immediate in case of issues or queries.
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#4

Glassbox

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4.3

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Product Description

Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.

Pros and Cons

  • Provides a comprehensive range of analytics tools for businesses to track user behavior and engagement across their digital platforms.
  • Offers rich analysis, including interaction & heatmaps, funnel analysis, and struggle & error analysis.
  • Integrates with tagless data capture techniques and multi-layered privacy and security controls to protect customer data.
  • May be expensive for small businesses and start-ups.
  • The range of tools provided may be overwhelming for those unfamiliar with digital analytics and may require additional training or support.
  • While Glassbox is highly rated for its mobile app analytics, it is unclear how effective its analytics tools are for other digital platforms, such as websites or social media accounts.
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#5

Contentsquare

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4.2

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Product Description

The global leader in digital experience intelligence and analytics, Contentsquare helps optimize and improve your users digital experience.

Pros and Cons

  • Provides real-time and in-depth insights into user behaviour and experience on websites.
  • Uses artificial intelligence and machine learning to identify opportunities for improvement in user journeys.
  • Offers a range of visualizations and metrics to help businesses make data-driven decisions.
  • Can be expensive for small businesses or those with limited budgets.
  • Some users have noted a steep learning curve when starting to use the platform.
  • May require significant personnel and technical resources to fully utilize all features and insights.
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#6

LogRocket

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4.2

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Product Description

LogRocket helps you understand problems affecting your users, so that you can get back to building great software.

Pros and Cons

  • Session Replay for Developers: The tool offers DOM playback, console, and network logs, errors, performance data, which can help the developers find and fix issues quickly.
  • Autocapture & Definitions: The tool captures every data point with just one line of code, which can save time and efforts for the development team.
  • Integrations: LogRocket can be easily integrated with the existing analytics, issue resolution, and support flows, making it a convenient addition to the tech stack.
  • Mobile-only: The tool captures data only on Android, iOS, React Native, and Ionic apps, which can be a drawback for companies with web-based applications.
  • Limited Conditional Recording: Although the tool offers conditional recording to reduce costs, there are limitations to it, which may not fit all company needs.
  • Pricing: The pricing of the tool may be a bit high for small businesses or start-ups with a limited budget.
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4.1

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Product Description

Heap is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.

Pros and Cons

  • Provides an all-in-one solution for creating great digital experiences.
  • Automated data tracking provides the most complete dataset on the market.
  • Advanced data science capabilities identify key moments of friction and opportunity in the digital experience.
  • Some features may require technical expertise.
  • Pricing may be too expensive for small businesses or individuals.
  • Integrations may not cover all the necessary tools used by some businesses.
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4.0

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Product Description

Whatfix's interactive digital adoption platform and analytics enable employees with contextual user experiences, step-by-step guidance, self-help user support, and user behavior analytics to drive digital adoption for desktop, mobile, and web applications.

Pros and Cons

  • Whatfix helps organizations to increase their productivity by up to 72%.
  • The platform offers personalization and automation capabilities to analyze key user behaviors within an application and track the usage of widgets and help content, providing a better user experience.
  • Whatfix allows for the creation and publishing of engaging content in various formats such as content aggregation and management, improving user onboarding and employees' productivity.
  • The pricing of Whatfix is not available on the website, which can be a disadvantage for companies exploring different options.
  • While Whatfix offers a range of integrations with applications from various vendors, it may not be compatible with all systems, limiting its capabilities for some organizations.
  • The effectiveness of Whatfix's features such as guidance analytics, training, and in-app messaging may depend on the quality of content created by users which may vary in practice.
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#9

FullStory

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3.9

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Product Description

FullStory’s intuitive digital experience intelligence provide you with critical insights so you can drive high-impact digital improvements & revenue.

Pros and Cons

  • Complete Data Capture: FullStory’s proprietary autocapture technology enables users to see where and why users are struggling with their website, mobile app or software platform.
  • Private by Default: FullStory offers privacy protections for faster optimization, so that users can use industry-leading security practices without any worries.
  • Product Analytics: The product analytics feature allows users to quantify user experiences for ongoing improvement, frustration signals, funnels & conversions, journey mapping and dashboards.
  • Cost: The pricing for FullStory is not mentioned, and might not be affordable for smaller businesses.
  • Privacy concerns: While FullStory does offer privacy protections, some users might still be uncomfortable with data being collected through autocapture technology.
  • Integration issues: FullStory offers integrations with other data tools, but if it does not integrate with a user's preferred tool, it might not be a good fit for them.
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#10

UserVoice

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3.9

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Product Description

Powerful user feedback software that helps you listen and learn from your customers, prioritize features that matter, and innovate efficiently. Capture and centralize customer feedback into a single source of truth and build customizable roadmaps with the leading product feedback management platform.

Pros and Cons

  • Customizable roadmaps can help businesses to develop strategic product visions according to their specific needs and goals.
  • User insights and powerful customer feedback analytics can help businesses prioritize what product features to build next, and validate ideas before spending resources on development.
  • UserVoice offers out-of-the-box integrations for streamlined workflows, which can save time and effort for businesses.
  • UserVoice's features might be overwhelming for small businesses or startups that don't have a large customer base or internal teams.
  • Although UserVoice offers a free trial, its pricing plans might be too expensive for some businesses.
  • UserVoice's success heavily relies on customers' active engagement, which can be challenging to maintain.
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#11

Quantum Metric

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3.8

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Product Description

Optimize your digital strategy with Quantum Metric's real-time analytics platform. Improve customer experiences and increase conversions.

Pros and Cons

  • Real-time insight into customer needs and priorities.
  • Provides session replays and alerts to quickly address issues and minimize abandonment.
  • Single source of truth around customer experience for organizational agility.
  • No pricing information provided, making it difficult to know if it is affordable.
  • Limited information about the integration with partner systems.
  • Focus on enterprise-level customers may make it less accessible to small to medium-sized businesses.
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#12

Gainsight PX

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3.7

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Product Description

Gainsight's Customer Success and Product Experience Software empowers companies to increase revenue, decrease customer churn, and drive advocacy.

Pros and Cons

  • Provides a holistic view of customer relationships and health, with tools to plan and automate customer journeys.
  • Offers analytics and data-driven user insights, which makes it easier to identify expansion opportunities and address potential risks.
  • Includes a platform for community building and knowledge sharing, as well as APIs and developer documentation for IT and analytics teams.
  • The range of features may be overwhelming for small businesses or those with limited resources to manage multiple customer touchpoints and analyze data.
  • The pricing structure may not be affordable for some companies, particularly those that are just starting out or trying to scale with limited budgets.
  • The platform may not work well for businesses with unique or niche customer segments that require specialized tools and processes.
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#13

Lucky Orange

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3.7

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Product Description

Lucky Orange's website optimization tools like heatmaps and session recordings help you grow your business and keep customers happy.

Pros and Cons

  • Offers a diverse range of tools for website improvement, including session recordings, dynamic heatmaps, surveys, live chat, conversion funnels, form analytics, visitor profiles, and announcements.
  • Provides integrations with other tools like Google Analytics, HubSpot, and Shopify.
  • Offers a free 7-day trial without any credit card requirement.
  • The website doesn't provide any pricing details, which makes it difficult for potential customers to decide whether the product is worth the investment.
  • It's not clear how user-friendly the product is and how much technical expertise is required to use it effectively.
  • The website provides a lot of information about different tools, which might overwhelm some users and make it difficult for them to select the most appropriate ones for their needs.
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3.6

Rate here:

Product Description

The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.

Pros and Cons

  • Helps businesses understand user behavior through various tools like heatmaps, recordings, feedback, surveys, and user interviews.
  • Enables businesses to identify pain points and optimize their customer experience, leading to increased conversions.
  • Provides integrations with various tools like Google Analytics, Slack, Zapier, etc., making it a comprehensive package.
  • May take some time for users to learn and fully utilize all the features of the product effectively.
  • Some businesses may find the pricing to be on the higher side.
  • Users may need to conduct significant testing and experimentation to get the best results from the product.
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#15

Mouseflow

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3.5

Rate here:

Product Description

Customer experience analytics that unlock revenue opportunities. Bring your whole team (unlimited users) and record every user on every page.

Pros and Cons

  • Provides a range of features for website optimization like session replay, heatmaps, funnels, forms, and feedback.
  • Offers excellent support with a dedicated 24/7 support team and API documentation.
  • Offers endless possibilities for data enrichment with its REST API and seamless integrations with CMS, eCommerce, analytics, and marketing platforms.
  • Pricing information is not mentioned in the passage.
  • Some of the features like Friction Score and User Feedback may not be useful for all businesses.
  • It may take time and effort to understand and utilize all the features effectively.

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Frequently asked
questions

The best product analytics software will depend on your business needs and objectives. Some popular options include Amplitude, Mixpanel, and Heap. Evaluate their features, pricing, scalability, and integration capabilities to find the software that aligns with your specific requirements.

Product analytics software offers valuable insights into user behavior, product performance, and market trends. It helps businesses make data-driven decisions, improve product features, enhance user experience, identify growth opportunities, and measure ROI.

The common use of product analytics software is to track and analyze product usage and user behavior. It enables businesses to understand how their products are being used, identify user needs, prioritize product development efforts, and drive better product decisions. It also provides features for data visualization and reporting to communicate insights to stakeholders.

When choosing product analytics software, consider features like data visualization, user behavior tracking, funnel analysis, segmentation, cohort analysis, A/B testing, integration options, and customer support. These features will help you effectively track, understand, and optimize user behavior to improve product performance.

Product analytics software is used across various industries, including e-commerce, retail, SaaS, mobile app development, and more. It is a versatile tool that helps businesses of all sizes and sectors to effectively track and analyze user behavior to improve their products and provide better user experiences.

The cost of product analytics software varies depending on the features, provider, and level of service. It can range from free plans with limited features to monthly subscriptions starting at $10 to $500 or more. It's important to research and compare options to find the best fit for your business needs and budget.

Yes, there are free product analytics software tools available. Popular options include Google Analytics, Mixpanel, and Amplitude. These free plans often have limitations on certain features and data volume, but they can be a good starting point for small businesses or those with basic analytics needs.

Product analytics software typically requires a higher level of technical expertise compared to email marketing tools. While these tools also offer user-friendly interfaces and templates, the advanced features and customizations require knowledge in data analysis, coding, and statistical modeling. Users may need training, support resources, or assistance from technical experts to optimize the use of the tool.

How to use this page to find the right software

Identify your needs and requirements from the software. Consider factors like functionality, features, platform compatibility, budget, and any specific industry or personal preferences.

Based on your needs, prioritize the features or functionalities that are essential for your software.

Explore the website link of each software to gather more detailed information about it.

Still not sure?

Discuss you software needs in our community of experts. Join Marketing Tribe ->

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